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Honda Sales up 28% for Q1 2010

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Honda has closed its books for the first quarter of 2010, and the company’s motorcycle, scooter, and ATV sales are up 28.2% over Q1 of 2009. Selling over 2.8 million units (compare that to Q1 2009’s 2.25 million units), Honda’s sales created $3.7 billion in net sales. Honda reported $3 billion in net sales during the same time period last year. While the Asian markets powered most of Honda’s sales, North American sales were up 11% to 60,000 units sold.

Asian market sales were up 30% by unit volume, with Honda selling 2.37 million units over the first quarter. Despite this, Honda’s weakest market was in it’s home country of Japan. Honda sold only 45,000 units in Japan, which is  the same amount it sold in Q1 of 2009.

Honda expects to see its fiscal yearly sales reaching 10.8 million units for 2010, as all of its regions (besides Japan) were posting gains over 2009.













Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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