Honda Sales up 28% for Q1 2010

08/05/2010 @ 3:04 pm, by Jensen Beeler3 COMMENTS

Honda has closed its books for the first quarter of 2010, and the company’s motorcycle, scooter, and ATV sales are up 28.2% over Q1 of 2009. Selling over 2.8 million units (compare that to Q1 2009’s 2.25 million units), Honda’s sales created $3.7 billion in net sales. Honda reported $3 billion in net sales during the same time period last year. While the Asian markets powered most of Honda’s sales, North American sales were up 11% to 60,000 units sold.

Asian market sales were up 30% by unit volume, with Honda selling 2.37 million units over the first quarter. Despite this, Honda’s weakest market was in it’s home country of Japan. Honda sold only 45,000 units in Japan, which is  the same amount it sold in Q1 of 2009.

Honda expects to see its fiscal yearly sales reaching 10.8 million units for 2010, as all of its regions (besides Japan) were posting gains over 2009.

  • I’d love to see a more detailed breakdown of these figures. Would be VERY interesting to know the sales data for the new VFR in each market. At $A26100 Australian they ain’t exactly marching out the door here I don’t think.

  • Michael

    Sadly, this is a very unexciting package for the VFR. Some really great technology, in a very confused package! I say HONDA will start doing something to “stimulate” sales if they are not moving. I am a LONG time HONDA Owner and rider, I find nothing in the appearance that would attract me to the VFR1200! I would rather have a 20 year old VFR750RC30 in lieu of this styling train wreck. I LOVE the technology, I just cannot stomach the looks of the poor ugly bastard! Sorry Mr. HONDA, it pains me greatly to say this!

  • BikePilot

    Glad sales are up, but last year was pretty bad – how does this compare to say a five year average for this quarter?