Branding can be a tricky trade, especially when it comes to putting your mark on someone else’s product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn’t like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.
We wish the following images were photoshops, we really do. It’s hard to imagine who thought that these two completely juxtaposed brands should be together, but there’s a lot of things that come out of Japan that we don’t fully understand, take the Honda DN-01 for example.
We guess if you were the owner of a Hello Kitty chainsaw, that you’d want to fill it with Hello Kitty oil. Or maybe it was just all about the money. Either way, there you have it. Ok universe, you win.