As far as PR stunts go in the motorcycle industry, this one might be the best. This is because this weekend, Harley-Davidson is going to roll into Ryder, North Dakota with the mission to teach everyone there how to ride a motorcycle.
With a population of 84 residents, making riders out of the people of Ryder – do you see what Harley-Davidson did there? – might not be as large of a task as one would think, but it is still an important start into making motorcyclists out of the general population.
“In Ryder – and across the country – Harley-Davidson is passionate about creating opportunities for new riders to experience and enjoy the sport of motorcycling,” said Anoop Prakash, the Director of Marketing and Marketing Development for Harley-Davidson.
“By teaching the entire town of Ryder, we believe we’ll show others how easy – and fun – it can be to make the switch from four wheels to two.”
While the main goal may be to grab some headlines for the Bar & Shield brand (especially on the same day as Harley-Davidson is recalling 45,000 motorcycles), but it shows that part of the motorcycle industry’s future success is showing how practical and how much fun riding a motorcycle can be for people…and the easiest way to do that is to put asses in seats.
Hopefully this isn’t the last time that we see an initiative like this take place, and hopefully other manufacturers will take note as well.