Hey Hipsters, Harley-Davidson is Calling You

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Slap on your skinny jeans, and get on a hog, because Harley-Davidson is pitching motorcycles to America’s favorite disgruntled demographic: the hipster. For pursuing today’s young and ironically image-oriented subculture, you can’t really fault a company like Harley-Davidson for this move, seeing as it markets its brand around this notion of conformity through non-conformity.

Copying the vintage art house film style of that we see so often on Vimeo (frame borders, sepia tones, and all), I will steal a line from AutoBlog‘s Jonathon Ramsey and say that Harley-Davidson has nailed the Instagram style on its head with this one…right down to its guitar-string audio track and percolating coffee pot cameo appearance.

In many ways though, Harley-Davidson is the ideal hipster brand…if it wasn’t already so mainstream and inundated with boomers. However in a motorcycling demographic where cafe racers, bobbers, choppers, and anything else that is considered vintage reigns supreme, there is a broad overlap of ideals between Harley-Davidson and hipsters, and it would seem the Milwaukee brand is keen to explore that possibility with the Sportster Seventy-Two.

A bike that was built to appeal to the younger demographic that Harley-Davidson so desperately needs right now, the company has bounced around from the bandanna-clad bad boy skateboarders now to the ironically mustached and well-caffeinated urbanites. Time will tell how this new path pans out, but you have to admit two things: 1) It’s not the worst idea to come from Harley-Davidson, and 2) It’s been executed perfectly.

Source: YouTube via AutoBlog

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.