Harley-Davidson LiveWire Production Resumes

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William Shakespeare wrote the story “Much Ado About Nothing” which easily could have been the true telling of the Harley-Davidson LiveWire production halt, which we reported last week.

This is because we are happy to report that Harley-Davidson has resumed the production line for its first electric motorcycle model, after determining that concerns over the bike’s charging system were localized to a single model.

As you may recall, Harley-Davidson stopped production on the LiveWire last week, citing concerns over the onboard Level 1 charger that comes standard on the street bike.

This meant that LiveWire owners were left to charge their motorcycles on DC fast chargers only, which was certainly a less-than-convenient method for many owners who preferred to charge their bikes overnight in their garage.

However, the revelation is certainly good news for Harley-Davidson and LiveWire owners overall, but it shows how under-the-microscope the Bar & Shield brand is with its first foray from heritage-focused cruisers.

The iconic American brand will certainly recover from this tough PR week, but obviously there is still a market sensitivity to Harley-Davidson’s long-term prognosis. Tis but a scratch?

Source: Harley-Davidson

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.