European Motorcycle Sales Show Signs of Life

04/03/2014 @ 11:44 am, by Jensen Beeler12 COMMENTS


Three points makes a trend, so refrain from the high-fives and ching-ching’s, but European bike sales are finally showing signs of life after seeing steady growth in January and February, compared to last year.

With motorcycle sales up 14.8%, and combined motorcycle and moped sales up 8.6%, two-wheelers in Europe seem to be headed in the right direction.

It comes as no surprise that the countries with currently the stronger economies are leading the resurgence in motorcycle sales, as Germany posted a 47.8% increase YTD over last year (24.1% for motorcycle and moped sales).

Italy has its first quarter sales results in, and even the Italians are seeing growth in 2014 with the motorcycle market up 9.3% YTD. Italy can thank a strong third month for that sales figure, as motorcycle sales were up 28.3% in March.

It probably helps that March 2013 had disastrous sales, with Italy being down 47% in March 2013. What’s of even more value to note, motorcycle sales in Italy see growth across many of its displacement categories, including the liter-bike class.

Source: Visordown & ANCMA

  • BBQdog

    The small KTM Duke’s are selling like cakes over here ….

  • TheSeaward

    Any word on the long term reliability on the lil Dukes? I was super excited for them to come stateside, but I later heard some rumblings of un-Austrian fit and finish on them.

  • For the most part I’ve heard positive things. Fit and finish does seem to be lower than KTM’s usual, but not so bad.

  • TheSeaward

    Jensen, you’re on the ball today. Thanks for the replies (here and other stories).

  • Sorry, I’ll fix that shortly. ;)

  • It’s a shame that the little Dukes have such upright riding positions. Of all I’ve sat on so far, only the 1290 felt right to me. That’s WAAAAAAY too much motor for my taste.

  • paulus

    European summer is coming… European governments are keeping interest rates low, zero down / low % finance deals are on offer.

    the sales will come.

  • BBQdog

    @TheSeaward: my KTM Duke 390 had some issue’s after delivery. Especially bad starting. All has been fixed, starting is still a bit so so. Mine has done 4000 km so far without problems. But things like default suspension setup, engine mapping and starting are still not 100%. Engine tends to stall. Also brand new bikes delivered to dealers with leaking head gaskets. Also problems with dealers delivering bikes with way too much tyre pressure, filling the engines with too much oil.

    @Trane Francks: the new KTM RC 125/200/390 series haven’t.

  • @BBQdog: “the new KTM RC 125/200/390 series haven’t.”

    Yeah, no doubt. I do suspect the Ready to Race mantra is in full effect with the RCs, though, I’m more of an ’80s Superbike seating position kinda guy. The 1290 Super Duke really felt nice. Just the right amount of forward cant.

  • jordan.gpx

    Just bought a 390 the other week (here in Aus).

    Great little bike, hard to get into neutral sometimes (clicks into second gear). Engine mapping is fine, but gets a little bit on/off at initial throttle. Also gave it the beans the other day and was jumping about to an intermittent throttle response. Hoping these issues go away at the 1000 km service because it is such a nice riding and handling bike otherwise.

  • mxs

    Just to clarify … you bought Duke or RC 390 … in Austria or Australia?

  • jordan.gpx

    Sorry about that haha.. Australia, duke 390. Would of preferred the rc but knowing how long the duke was postponed we wouldn’t see it till 2015…