Erik Buell Racing 1190RX to Debut at AIMExpo

Google+ Pinterest LinkedIn Tumblr

Heavily teased, we now know that Erik Buell Racing will debut its EBR 1190RX sport bike in mid-October, at the AIMExpo in Orlando, Florida. Tipped to be a more affordable version of the Erik Buell Racing 1190RS, the 1190RX has been spotted with a seat for a pillion, has an uber-aggressive headlight, and will likely come without its premium suspension, wheels, and braking components.

“This is the culmination of decades of dedication, innovation and teamwork,” said EBR Founder Erik Buell. “We have been working to create a pure rider’s machine and a true world brand. From the heartland and the heart of America, these are extraordinary motorcycles that discerning riders everywhere will be passionate to own.”

The 1190RX is the first model to come out since Hero MotoCorp became a 49.2% shareholder in the American motorcycle marque, so it will be interesting to see if the Indian motorcycle company’s capital and manufacturing ability can help Erik Buell Racing lower the 1190RX’s price tag into an affordable realm for die hard motorcyclists. We’re expecting something in the $20,000 range.

EBR’s debut at the AIMExpo is an interesting move, as the trade show is hoping to become the American equivalent to Italy’s EICMA show.

Having manufacturers, like Erik Buell Racing, debut motorcycles at the show is one sure-fire way of making the AIMExpo a success. It will however be a tough pitch to get European OEMs onboard, which likely will be the ultimate determinant on the show’s continuation. Interesting stuff.

Source: Erik Buell Racing