Enterprise Rent-A-Car Enters the Motorcycle Rental Business

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I’m actually surprised it has taken this long for a national player to enter into the motorcycle rental business, but this week Enterprise Rent-A-Car announced that it was launching its own motorcycle rental business, Motorcycle Rental by Enterprise.

For now, the business is limited to one location in Las Vegas, and Motorcycle Rental by Enterprise offers only a small selection of Harley-Davidson motorcycles. Presumably if the Las Vegas experiment is a success, Enterprise could expand the concept to other locations.

“We chose to pilot motorcycle rental in Las Vegas because we saw an opportunity to serve a large segment of travelers who are interested in renting motorcycles to visit nearby attractions like the Strip, the Grand Canyon, Hoover Dam and Lake Mead,” said Enterprise Rent-A-Car Vice President Steve Short. “We will continue to listen to our customers and announce plans for future growth based on that feedback.”

The only requirement for interested renters is a valid motorcycle license — Motorcycle Rental by Enterprise even provides a helmet during the rental (Nevada requires motorcyclists to wear helmets).

It will be interesting to see what the market response is to this move. Will riders go for the convenience of dealing with a nationally known brand, or continue to rent from local outfits who typically offer tours and other services on top of the motorcycle rental.

Source: Enterprise Rent-A-Car