Energica Motor Company S.p.A is reporting record sales results for the first-half of 2018, though the Italian brand is mum when it comes to disclosing actual sales numbers.
Thus making this a nebulous announcement, Energica says that its revenues have increased five-fold in the first half of 2018, compared to the same time period last year.
Sales are so good in fact, Energica says that the first six months of 2018 have already grossed twice as much as 2017 in its entirety.
With many doubting the sales efficacy of Energica and its three-bike lineup though, this news might not carry considerable weight. To its credit though, Energica has been making a strong sales push in 2018, thanks largely to its involvement in the MotoGP Championship.
The Energica Ego (read our review of the Energica Ego here) is the spec-motorcycle for the upcoming MotoE World Cup, and at each MotoGP round this year, the bike has done a hot lap with a famous motorcycle racer at its helm.
Putting the Ego race bike in front of motorcycle racing enthusiasts around the world, this kind of publicity has surely helped Energica move forward, even if the on-track spectacle has been at times underwhelming.
“In recent weeks, we have further improved the 2018 Q1 trend: a truly record-breaking result that goes well beyond our expectations for the first half of 2018,” said Livia Cevolini, CEO of Energica Motor Company S.p.A.
“The result was achieved thanks to the extraordinary commitment of the entire Energica team, which was able to bring to market a third innovative model under the Energica brand — the old-school electric Eva EsseEsse9.”
“The company also continues the important R&D commitment that distinguishes us. This expertise has played a key role in the development of the MotoE project and the high demand from end customers confirms that we have taken the right path to establish ourselves as the leading brand of electric motorcycles.”