Ducati is celebrating a milestone this week, as the Italian company has produced its one millionth motorcycle — a Ducati Monster 1200 S. The number might be a far cry from Honda’s recent 300 millionth motorcycle milestone, though admittedly the Japanese has made the bulk of that volume in the small-displacement categories.
Nonetheless, the special Monster was handed over directly by Ducati CEO Claudio Domenicali to it new owner, 47-year-old Ernesto Passoni — a Ducatista from the Milan area — at an event in the Audi City Lab in Milan (a temporary showroom setup for the Christmas period in the Milan city center).
Balsamo’s Monster 1200 S has been specially customized with a laser etching on the top handlebar bracket, which shows the production figure reached by the Borgo Panigale factory.
“Between 1946 and today we have designed, built and delivered one million dreams that have become reality to Ducatisti,” said Claudio Domenicali, CEO of Ducati Motor Holding, during the delivery ceremony held for the millionth Ducati bike.
“Our strength is in the exceptional work that all of the Ducati employees carry out so efficiently on a daily basis, contributing to making our bikes beautiful, unique and desirable. To deliver the millionth bike produced directly into the hands of a passionate Ducatista is an incredible feeling and an incentive to continue along our growth path.”