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News

Ducati: New Bikes, New Logo

By Jensen Beeler 11/03/2008 No Comments
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Along with the line of 2009 motorcycles presented at EICMA, Ducati CEO, Gabriele Del Torchio gave the world a glimpse of the new company logo.

It is an evolution of the historic brand name, which now includes a new red shield featuring a graphic symbol alongside the classic Ducati script, making this motorcycling logo even more eye-catching and unique and communicating passion, competition and performance.

To accompany the launch of this new logo, Ducati has produced a video to highlight its distinguishing features – including the fun and passion that have always been part of the Ducati spirit.

Source: Ducati

What’s Italian for “Holy Crap! It looks like we know what we’re doing!”?

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