Along with the line of 2009 motorcycles presented at EICMA, Ducati CEO, Gabriele Del Torchio gave the world a glimpse of the new company logo.
It is an evolution of the historic brand name, which now includes a new red shield featuring a graphic symbol alongside the classic Ducati script, making this motorcycling logo even more eye-catching and unique and communicating passion, competition and performance.
To accompany the launch of this new logo, Ducati has produced a video to highlight its distinguishing features – including the fun and passion that have always been part of the Ducati spirit.
What’s Italian for “Holy Crap! It looks like we know what we’re doing!”?