The Ducati Diavel That Roland Sands Design Built

10/11/2010 @ 1:07 am, by Jensen Beeler12 COMMENTS

Sometimes if you want to know where something is going, it helps to know where it’s been. That seems to be the case as Ducati News Today has esnagged some photos 2011 Ducati Diavel from way back in May of last year. Caught in the United States being fitted with a new swingarm (according to DNT), this version of the Ducati Diavel shows some interesting lines that depart from the photos we’ve seen earlier of the performance cruiser.

But why does this Diavel look so different from the clay models and spy shots we’ve seen? While some will say it’s an earlier model, our eagle eye spots a few parts from the Roland Sands Design parts bin. When we saw the latest spy shots of the Diavel, the bike had some wheels on it that screamed influences from Performance Machines. It’s no secret that PM and RSD have close ties, so we went digging, and our sources tell us that Roland Sands Design has been helping Ducati kit the Diavel with aftermarket parts (note the Öhlins shock which will surely be a Ducati Performance part for the Diavel). More info and photos after the jump.

Looking at these photos we can see frame sliders, shift levers, case covers, and brake-disc carriers from Roland Sands, and we wouldn’t be surprised if the headlight and new body panels were the work of the Southern California custom house as well. It’s not clear at this time if these photos represent finalized additions to the Diavel’s aftermarket kit from Ducati, or if they were being crated back up for company approval; but whatever the case may be, we do know for certain that Roland Sands Designs has been involved in the design process with the Diavel.

It’s obvious that Ducati is pegging the American market to be a strong area for the Diavel when it launches in a few weeks time at Milan. However from what we can gather, Roland Sands has been the only real American influence on the project, so it will be interesting to see how the final form of the Ducati cruiser resonates in the market Harley-Davidson built.

Source: Ducati News Today

  • MTGR

    That figures.
    If you want to build a bike that intentionally sacrifices performance for garish, over-used, juvenile looks then Roland Sands is your go-to guy.

  • Bromike666

    Good one universe you got me again. I saw last weeks Diavel and said “that’s the stupidest bike I’ve ever seen. I was wrong.

  • brij

    I am a huge Roland Sands fan! But even for Roland.. that is a fugly design!!!! I kept convincing myself after all the spy shots, that eventually the Diavel will turn out looking a lot better, but seeing the direction it is taking.. i have lost hope! Maybe Ducati should stick to what they build best, beautiful performance machines! the Streetfighter was the last best design to come out! the 696 is a bit of a disappointment for the best selling monster! I am all for change, but this is going in the wrong direction!! Ducati are you listening???

  • gnmac

    I love RSD for the most part but this is embarrasing…why you make fat bike, man?? It’s so fugly yo momma puked when she saw its fat face! Jeez I’m glad Ducati got Rossi because that is about the only thing making up for Ducati quitting SBK and building this Alien!!!!!

  • Andrey

    Interesting that large portions of the photos (especially at the top) have been cut out. Probably to try to conceal when and where they were taken. But look in the reflection on the tank!. Obviously outside RS premises I’d say.
    I probably prefer the more sleek curving lines on this than the spyshots but either way still a bit ungainly looking….I think the tail on this is much better than the spy shot tail.. Will be interesting to see in person…

  • irksome

    Now it resembles an opposum dry-humping a warthog.

  • joe


  • Billy B.Tso

    it’s an abortion of a bike!

  • froryde

    I like the contrasting paint – i.e. gloss vs. matte finish – but other than that, it’s a fugly pig!

  • darby

    Roland Sands should stick with the “stuntas” . Please, God, don’t let him design Ducatis

  • gnmac

    Sands has done some Ducati customs, if I remember right with the 1098 and the Hypermotard…and they both looked stunning…

  • Bikeman Motologist

    This proves once again that Ducati is looking at ways to appeal to the whole motorcycle industry, they took all pieces they have left over and made this thing, too bad they are late…I am sure it will handle better (40 degree lean angle) and hopefully have options for looks (high class edition with all the high end trinkets) as well as perform, but at a price….and a big one…if I remember my 1999 VMax, and my 2003 VRod, this Diavel becomes the high end of something we dont need…even if confortable, you want to speed you get a Superbike, other than that simply stick to what people are asking for the real Ducatis.
    Get a few of them more driveable, fix the RPM on the Streetfighter, it burps under 3800rpm, fix the god damn ignition + electronic problems and stop the stupid promotions leading nowhere, and invest in your real public…and dealers !!! the end user will benefit and be happier…