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Buell Builds Last Motorcycle Before Closing

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The last Buell rolled off the East Troy, Wisconsin assembly line this past November 12th, thus closing the final chapter for the American street bike company. After creating 136,923 motorcycles over the last 26 years, it is a Buell Lightning XB12Scg that will be the last motorcycle to bear Erik Buell’s name.

On October 15, 2009 Harley-Davidson, Inc. announced that Buell motorcycles would be officially closed for business come December 18th of this year. Also seeing the axe in that announcement was MV Agusta, which is up for sale, with many suspecting a return to Italian soil in the company’s future.

Both companies fell victim to Harley-Davidson’s rapidly deteriorating net income, which has seen declines upwards of 71% from last year’s numbers. The loss has caused the Milwaukee brand to circle the wagons around its core business and profit centers, unfortunately at the expense of shutting down Buell Motorcycles.







Source: Harley-Davison







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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