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BMW Worldwide Sales Up 21% Through May

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BMW Motorrad is reporting that worldwide motorcycle sales were up 21% for the first five months of 2010, compared to 2009’s numbers. Sales were up 19.3% for the month of May alone, with 12,139 units sold, making for 45,431 units sold thus far in 2010. The newly revised BMW R1200GS/Adventure models account for 3,705 of the motorcycles sold in May, which is up almost 34% from last year.

While the GS comprises almost a third of BMW’s total sales in May, BMW reported that the F and K series motorcycles also showed strong demand in the month as well. Also making a strong showing is the all new S1000RR superbike, which sold 1,345 units in last month for a total of 5,236 units sold this year so far.

Despite the continued downward trend for motorcycle purchases over 500cc worldwide, BMW has shown some strong numbers. BMW attributes this success to “its broad range of attractive products.” Whoever wrote that statement clearly hasn’t looked a BMW motorcycle in the eye lately, but with a multitude of class leaders in its repatoire, BMW’s sales figures show that good bikes still sell in a bad economy.







Source: BMW







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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