News

BMW Sales Up 3.5% – Husqvarna Sales Down 59.5%

Google+ Pinterest LinkedIn Tumblr

The BMW Group has reported its monthly and year-to-date (YTD) sales for May 2011, and the results are a mixed bag for the German company. Selling the lion’s share of motorcycles in the group, BMW Motorrad posted a modest 3.5% sales increase last month, over the sales figures from May 2010, and a 7.3% sales increase over YTD sales compared to last year as well.

However, BMW’s other motorcycle subsidiary, Husqvarna, didn’t fare quite as well. The Swedish brand posted a 59.5% drop in sales for May 2011, with that figure helping contribute to a 14.6% drop in YTD figures compared to 2010. The silver lining perhaps in that news is that Husqvarna sold only 537 bikes this may, while BMW Motorrad sold 12,568 (roughly half of what the MINI brand sold last month).

Unsurprisingly the BMW Group is saying that Germany is its best market for motorcycles. Other stats included say that YTD volume numbers for BMW Motorrad were 48,749, while Husqvarna’s YTD sales figures were 3,080. Hopefully for both brands their new bikes will help bolster sales later this year. BMW has a water-cooled version of its popular boxer motor coming out, while Husqvarna will enter the fray with a 900cc maxi-motard later this year at the EICMA show.







Source: BMW Group







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

Comments