Aprilia USA Makes You Re-Think Your Next Sport Bike Purchase – Gets Serious with 2013 Pricing Too

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We already told you that Aprilia USA was getting very aggressive with its pricing on the leftover 2012 stock, and now that the Italian brand has released its 2013 price list, we can see that the trend continues on. Adding ABS to its RSV4 sport bikes for 2013, Aprilia has drastically undercut its main rival Ducati on pricing with the 2013 Aprilia RSV4 Factory APRC ABS (previously known as the Aprilia RSV4 Factory APRC ABS SBK), which is $3,000 cheaper than the similarly spec’d Ducati 1199 Panigale S.

Additionally the 2013 Aprilia RSV4 R ABS gets an aggressive MSRP of $14,999, which puts it also $3,000 under the base-model $17,995 Ducati 1199 Panigale, and into a price category that was previously only open to the Japanese OEMs (though recently joined by BMW). At only $500 more than say a 2013 Yamaha YZF-R1, Aprilia is going to make some price-sensitive sport bike buyers think twice about their purchases. We like it.

With the trend continuing throughout the 2013 model range for street bikes, Aprilia is hoping to get more riders engaged with the Italian brand, which has struggled in the US market considerably.

Pricing on the 2013 Aprilia Street Bike Models for the USA:
RSV4 Factory APRC ABS – $19,999
RSV4 R APRC ABS – $14,999
Tuono V4 R – $13,999
Shiver 750 – $9,499
Mana 850 GT ABS – $11,199
Dorsoduro 750 ABS – $9,999
Dorsoduro 1200 – $11,999

Pricing on the 2012 Aprilia Street Bike Models for the USA:
2012 RSV4 Factory APRC – $18,999
2012 RSV4 R APRC – $13,999
2012 Tuono V4 R – $12,999

Source: Aprilia USA; Photo: © 2012 Scott Jones / Scott Jones Photography – All Rights Reserved