We already told you that Aprilia USA was getting very aggressive with its pricing on the leftover 2012 stock, and now that the Italian brand has released its 2013 price list, we can see that the trend continues on. Adding ABS to its RSV4 sport bikes for 2013, Aprilia has drastically undercut its main rival Ducati on pricing with the 2013 Aprilia RSV4 Factory APRC ABS (previously known as the Aprilia RSV4 Factory APRC ABS SBK), which is $3,000 cheaper than the similarly spec’d Ducati 1199 Panigale S.

Additionally the 2013 Aprilia RSV4 R ABS gets an aggressive MSRP of $14,999, which puts it also $3,000 under the base-model $17,995 Ducati 1199 Panigale, and into a price category that was previously only open to the Japanese OEMs (though recently joined by BMW). At only $500 more than say a 2013 Yamaha YZF-R1, Aprilia is going to make some price-sensitive sport bike buyers think twice about their purchases. We like it.

With the trend continuing throughout the 2013 model range for street bikes, Aprilia is hoping to get more riders engaged with the Italian brand, which has struggled in the US market considerably.

Pricing on the 2013 Aprilia Street Bike Models for the USA:
RSV4 Factory APRC ABS – $19,999
RSV4 R APRC ABS – $14,999
Tuono V4 R – $13,999
Shiver 750 – $9,499
Mana 850 GT ABS – $11,199
Dorsoduro 750 ABS – $9,999
Dorsoduro 1200 – $11,999

Pricing on the 2012 Aprilia Street Bike Models for the USA:
2012 RSV4 Factory APRC – $18,999
2012 RSV4 R APRC – $13,999
2012 Tuono V4 R – $12,999

Source: Aprilia USA; Photo: © 2012 Scott Jones / Scott Jones Photography – All Rights Reserved

  • Jake F.

    I wish I wasn’t too tall for a RSV4. Damn.

  • MeatyBeard

    Add ABS and another 50 miles of range to the Tuono!

  • Chaz Michael Michaels

    Ironically I was looking at an Aprilia RVS4R today.

    On a 2012 model priced at 13,999 what would be considered an aggressive out the door price in CA that I shouldn’t walk away from? Anyone know?

  • paulus – Thailand

    Thanks for being a loyal buyer…. Thanks for buying at premium price whilst they are still less than perfectly developed. Why don’t the brands make a gesture to the loyal that have already bought. Free service, some apparel or something.

    Try trading your 12 month old bike in on a new one. Sorry sir, we recommend you sell privately and come back and pay cash… sure they do.

    Watching your resale value instantly lowered by the brand you supported.
    This hurts the most … Aprilia are not alone in doing this.

  • TexusTim

    I think I could buy a new r1 for less than 14.500 if that is what you mean in this post…it list on there website for 14.200 but this is not the price a smart buyer would pay..it is the list or asking price and only first time buyers would let them charge you that much, truth be known you can get a new r1 for undr 13.500 if you deal smartly with your salesperson….if your a repeat well known buyer at a dealership you can probably get one for a little less than that…having a good trade in can reduce your taxes as well cuz you will only pay tax on the difference not the whole amount.
    but getting a rsv4 for that price now that is a deal and i would buy one over a duc or ktm any day…if I had the coin for a new bike.

  • TexusTim

    by the way i’m not too tall and only weigh 145 lbs…only in motorsport racing is my size an advantage…..used to be they would say…”your too small to play middlel inebacker anymore have you thought about the tennis team?” now they say who was that little guy that just passed me on the inside in big bend ….lol

  • Damo

    Deals to be had all around!

  • jobie

    Good job Aprilia, now how about a price drop on the Shiver….

  • Viceroy_Fizzlebottom

    What’s a guy gotta do to get an Aprilia dealer in his state? Seriously, how is there not a single Aprilia dealer in the Chicago-land area?

  • ruben

    The Factory is actually $4k less than the Panigale S if you include the $1k option cost for ABS on the Panigale…

    Pretty compelling pricing indeed. It’s making me rethink my purchase plans…

  • jesze

    lower the $$$$ in Australia in ’13… Seriously.. 24k here.. Joke

  • The Tuono gets a bigger tank as well. And a few of the updates. At least, that’s what I’ve been told.

    The Factory also got a lower seat, so …

    Anyway, the larger tank, ABS etc. of the special edition factory sold me, I put down some money yesterday. You can’t argue with the package… and now you are getting a bike that debuted at $26K with less power, no traction control, some early bike bugs, less tire, heavier wheels, lower-spec calipers, no ABS… etc.. for much less.

    Had to do it.

  • I own an 2010 RSV4 Factory and the RSV4 package is in my opinion the best out of the box “pure sportbike” in any sportbike class.

    Aprilia develops the best performance-focused “how a bike superbike should be made” motorcycle. Now with the price drops… you simply cannot buy another motorcycle that will outperform the RSV4 in any category aside from RWHP (which honestly means nothing for 99% of riders) for the money.

    If you want a bike with the most balanced power delivery, largely usable power band, top-end hit, incredible chassis, handling of a race-bike, and superior build quality, choose Aprilia.

    Get on an RSV4 and experience one for yourself.. you will be pleasantly intrigued.

  • Much as I appreciate Japanese bikes, the service and support offered by good dealerships, which is really essential for maintaining a high performance sport bike and getting the most out of it, at least for those without a technical background, I buy the RSV4 R APRC over any rice rocket currently on the market. I’m mechanically inclined, so the prospect of having to do everything myself is only slightly daunting. Likely you have to buy some special tools which are probably ridiculously expensive, but that’s the price you pay for thoroughbred ownership. I might change my mind if Honda comes out with an affordable V4 with +180 hp, but at the moment the Aprilia is my top choice.

    Back in 1999 I was lucky enough to get to ride a RSV Mille R, Aprilia had a dealership next door to Fort Lauderdale Honda, the only one I’ve ever seen. I’d buy my leather there, still have a pair of Held kangaroo gloves that have held up for 15 years with only a few minor repairs. But a rider their swap bikes with me one afternoon, Italian guy. I just jokingly suggested it as we were sitting there outside the dealership on our bikes and to my disbelief he agreed, next thing I knew we’re on 95 south.

    And it was amazing, felt small like a 600, tightest feeling best mass centralization, most responsive bike I’d ever been on, several notches above any Ducati I’d ridden up to that point. The quickest thing back then was the new R1, which I’d ridden, and raced against some well tuned examples. But that tuned and tricked Mille R would embarrass any of those Yamahas in every way except at the very top end. The brakes, modified with the best parts, had ungodly power amazing feel and grip, suspension beautifully compliant and nearly unshakable, and that engine… good Lord, love at first twist. That showed me how good a street liter bike could really be. When I got back on my Honda, which was no slouch with Ohlins suspension and heads from Erion Racing, felt like I was riding a fat dog by comparison.

    I’ve always been surprised that the Italians haven’t gone after the US market harder, Aprilia are currently making the best outright open road speed bike on the market period. Let’s hope they start opening dealerships to back up this push. They sell enough bikes and their prices will pull dead even with the Japanese, which no longer have the economic advantages they once did. Then the support will get there.

  • JD

    this maybe apples and oranges but ive owned a RGV250, NSR250, TZR250 but the aprilia RS250 I owned made all of them seem cumbersome and SLOW!!! I am certain that the RSV4 would feel the same compared to japanese bikes because of aprilias razor sharp chassis and perfectly balanced suspension that they are known for. I never ridden a RSV4 but it sure resembles a RS250 so I have no doubt it handles sweet.

  • Dima

    can’t beat that price! Put a deposit on a factory ABS model today in San Jose BMW (California). ETA: 60 days.