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Adrian Morton Out as Design Director for MV Agusta

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A bit of a shakeup coming from Italy this week, as we get news that Adrian Morton will no longer be MV Agusta’s Design Director – working out of the Castiglioni Research Center (CRC) in Rimini, Italy.

Ending 20 years of work at the Italian brand, the news is surely to come as a disappointment for fans of MV Agusta, as Morton was the man behind the styling of the MV Agusta three-cylinder lineup, including the highly regarded F3 supersport and Brutale naked motorcycles.

Morton was also responsible for the Turismo Veloce, Rivale, RVS #1, and most recently the Superveloce 800, Brutale 1000, and Rush 1000. He is also known as the man behind the lust-worthy designs of the Benelli Tornado and Benelli TnT motorcycles.

Replacing Adrian Morton at CRC is Giorgio Mazzotti, and in the same movement MV Agusta is making Alessandro Volpini the new Technical Manager of CRC, with Brian Gillen promoted to R&D Director of both MV Agusta & CRC. These changes will come into effect on June 15th.


Giorgio Mazzotti, 56, is an industrial designer with over 29 years experience on a variety of production motorcycles, automobiles, and commercial vehicles. 

Conversely, Alessandro Volpini (52) is a mechanical engineer with extensive experience in the design and industrialization of vehicles for the motorcycle industry. According to MV Agsuta’s press release, his background in the field includes a comprehensive career in design, prototyping, testing and industrialisation.

“As a brand, MV Agusta has a very strong focus on both innovation and technology” said Timur Sardarov, CEO of MV Agusta Motor, while talking about these personnel changes, “in welcoming Giorgio and Alessandro into the MV Agusta family, I am confident that we now have a great team to address the style and technology challenges driving our product development into the future.”

“I would like to congratulate Brian for his new position, and thank Adrian Morton for his many contributions throughout his 20 years career in the company as well as the creation of legendary pieces of true motorcycle art.

“We hope that in the future we will be able to continue our collaboration on exciting new projects.”

Source: MV Agusta

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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