Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.
After unveiling the $40,000 Erik Buell Racing 1190RS street bike to the public last year, and recently taking the EBR 1190RS to Mid-Ohio for its AMA Pro Superbike racing debut, the guys at EBR are ready to show some of the behind-the-scenes work that went into America’s newest sport bike.
In what looks to be a several part video series, we’re given the prologue of the making of the Erik Buell Racing 1190RS, complete with sounds from Buell’s own record label, Rat Pak Records, and some seizure inducing footage (we actually like the production work, but worry about our epileptic readers watching this video…no, really).
So far we have little to go on as to where this “EBR Nation” series is headed, but there is one Geoff May talking some hyperbole about the EBR 1190RS (the latest AMA paddock scuttle-butt says that he will not be with the Erik Buell Racing team next year), and it closes with a fitting message from Erik Buell himself. Check it out after the jump, and check back here for more of these videos as we get them.
Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.
With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.
American rider Ben Bostrom will have double the duties this coming weekend at the US GP at Laguna Seca, as he’ll ride as a wild card in MotoGP with the LCR Honda team, alongside Toni Elias. Bostrom will also be honoring his commitments with the Jordan Suzuki AMA team, riding the Suzuki GSX-R1000 in the AMA Pro Superbike races held in conjunction with MotoGP’s first US stop of the season.
“Words can’t express how excited I am to get this amazing opportunity to race on my home track in front of the whole world,” said Bostrom. “I have to thank Michael Jordan Motorsports and American Suzuki for allowing this to happen. The collaboration between Lucio, LCR and the MJM team has been terrific. I’m going to get on the GP bike and put it as close to the front as possible. Then I’m going to hop on my Jordan Suzuki bike and try to create even more magic.”
The question seems fairly rhetorical, right? We thought so too when we got a tip that someone had pitted a Yamaha YZF-R1 against a custom carbon fiber road bike, afterall there’s a 179hp power discrepancy, right? Well here’s the catch, the contest for this battle of two-wheeled brawn is took place on the downhill slope of the Alpe d’Huez, a part of the French alps that also happens to be one of the hardest climbs and descents on the Tour de France (that little bicycle race that’s going on right now).
One of the cooler parts that comes from running Asphalt & Rubber is the feedback we get from our Bothan spy network that read the site. No sooner did we publish Luca Bar’s renders of his Ducati SuperSport concept, did we get tips that Ducati was actually currently considering such a model for its future model road map. There’s no doubt that the SS line had a cult following in its day, and the fact still remains that Ducati does not have a “tamer sport bike” in its line that would appeal to the veteran Ducatisti.
Probably the worst kept secret on the mountain, the 90th running of the Pikes Peak International Hill Climb will occur on a fully-paved race course. Responding to legal and safety pressures, Pikes Peak has slowly been paving its dirt sections, which during the hill climb week made for spectacular plumes of dust and breath-taking slides from cars and bikes alike. With under 3 miles of dirt section currently remaining on the course, Pikes Peak has slowly been adding more asphalt sections over the past few years, which in-turn have been a major contributing factor to the hill climb seeing records smashed across virtually all classes each year.
While the remaining dirt section resides in a lower portion of the race course (between mile markers 10 & 13), which is relatively safer than the higher elevation sections (do NOT look over the edge), Pikes Peak has been under pressure to increase the safety of the mountain, adding guardrails and paving dirt sections. Even in its current form, our initial impression of the course was that there were seriously risky corners that we couldn’t imagine taking at speed, let alone with a dirt surface.
News out of Germany this weekend is that 15 of the 17 riders racing in the MotoGP Championship have threatened to boycott the Japanese GP at Motegi later this year because of safety concerns. Lead by Casey Stoner and Jorge Lorenzo, who publicly announced Saturday at the post-qualifying debriefing that they would not race in Japan, the riders are worried about radiation from the stricken Fukushima nuclear plant, despite Motegi officials (essentially HRC) declaring the Twin Rings circuit safe. The planned boycott also comes ahead of an independent study being conducted on behalf of MotoGP, which is supposed to be an objective assessment of the track’s safety for host MotoGP (the results of the study are due to go public on July 31st).
Reliable sources are perpetuating the rumor that World Superbike is considering moving to a single-bike rule for its riders, presumably meaning that a WSBK rider would only have a single racing motorcycle at each race and session at a World Superbike round. The rule would be an extension of the already existing provision in World Supersport racing, which has seen a surge of participants this past year, compared to World Superbike’s shrinking numbers (though WSBK still has more riders competing than MotoGP at this point).
The idea is that the new provision, presumably to come out for the 2012 season, would allow teams to cut costs by up to €300,000, or run the option of having larger or multiple teams, which in-turn would increase grid sizes and jobs for ride-less racers.
Tracing back to when Ducati made the SS line, Luca Bar has put pen to pad again, rendering a modern-day version of the Ducati Supersport. Envisioning a motorcycle based off Ducati’s popular Monster 1100 EVO platform, the Supersport would feature the same 1,078cc air-cooled two-valve v-twin motor of the Monster, which should provide plenty of power and take some design cues from the top-spec naked bike. Bar also points out that using the Monster as the basis for the Supersport could help keep costs down as well, and keep the MSRP close to the Monster 1100 EVO (we’d imagine pricing would have the SS as slightly pricier than the Monster).
We’ve already talked at length at how much we liked riding the Ducati Diavel, as the Italian company’s take on the American power cruiser is a peppy and fun machine to ride on the streets and in the canyons. While there’s been plenty of reservations prior to the Diavel’s launch, Ducati seemingly has a winner on its hands as many dealerships in the US are sold-out on the machine, and the Bologna factory just reported that 5,000 units have been sold worldwide already this year (about 1,000 or so of those ending up in the United States).
There’s also a strong business case as to why Ducati had to build the Diavel, and by most journalists’ accounts, the company has successfully walked the line between staying true to the Ducati brand and extending the Italian company’s reach onto riders in other demographics. Shedding some insight onto the development and features of the Ducati Diavel, the Italian company put together a series of videos that expound further on perhaps one of the hottest bikes for 2011.
They’re obviously marketing materials and an overview of some of the Diavel’s core features, but for someone on the fence about buying a new Ducati Diavel, there’s a bit of edutainment to be had here. Find all five videos after the jump.