The following is an example of the exclusive content that A&R Pro members can expect to read on a weekly basis at Asphalt & Rubber. If you want to have access to this kind of long-form content after this week’s free trial period, we recommend you sign-up here.
Considering how much growth they are achieving, how many brands they are acquiring, and how many new bikes they are developing, it really is a shame that we don’t talk about Polaris here more often. The American OEM is one of the true movers-and-shakers of the motorcycle industry right now.
It probably has something to do with the fact that Polaris’ two sub-brands, Indian and Victory, produce machines that are outside our usual fare at Asphalt & Rubber. That is a polite way of saying, they make cruisers, and we don’t really like those sort of motorcycles here.
There is nothing wrong with someone riding a cruiser, of course. In fact, roughly one of every two new motorcycles sold in the United States comes from our friends at Harley-Davidson. American motorcycling really looks more like a Harley-Davidson cult than we may think here in our sport-bike focused echo chamber.
In the pursuit to see how the other half lives, I have been riding around on a Victory Octane for the past few weeks, as part of an ongoing discussion with the folks at Victory about their products, and how sport bike riders perceive them.
My initial thoughts on the Octane, and Victory as a whole, lead me to some interesting notes about the bigger picture at Polaris, and how the American OEM can set itself as one of the top global brands in the motorcycle industry. Like with Rommel in the desert, it involves a two-pronged attack.
