If you haven’t heard of the motorcycle rider who is suing BMW and Corbin seats for causing a lasting erection, then you have likely been living under a rock for the past few days. First reported by Courthouse News, the story has swept the pages of motorcycle blogs around the world, and has even garnered serious mainstream media attention. There is a reason this story is going viral, right? Our inner-child loves a good dick joke, and the setup on how a motorcycle has made a man erect virtually sells its comedic self. There is of course the “damn lawyers” angle as well, which makes for a nice one-two punch.

As you can imagine, the bulk of the commentary, both from readers and from professional journalists, has centered around the absurdity of the claim, with even jokes being offered about how an aged BMW rider should be thanking the German motorcycle brand for saving him money on Viagra, etc. The situation reminds me of the McDonald’s hot coffee lawsuit. You know the story, right?. A woman buys a cup of coffee at McDonald’s, spills it on herself while in the car, and sues the bastards for her incompetence. True to litigious American form, the unthinkable happened, and a jury awarded this gold-digging woman millions of dollars. It is repudiating, and it stands for everything that is wrong with the legal system, or so we would be lead to believe — especially by the media.

As I sat back this weekend and watched the comments flood in about the story, I realized that we the media (myself included) have done a huge disservice to the public at large — an act I thought I would never do. We offered up this story to mass consumption knowing full well the headline chasing/link-baiting were we about to commit. You see, I know a thing or two about the McDonald’s coffee case, and how that story was pitched by the media. Sitting in my first-year torts class in law school, our professor baited his trap and we walked right into it when he offered up the same premise as I have done above. How dare someone sue over some spilled coffee! How dare this man sue for an erection! Whether or not the seat caused it even!

The photo you see above is of Stella Liebeck, the 79-year-old grandmother who spilled 190°F coffee on herself while in a parked car, and suffered third-degree burns on her thighs, pelvic, groin, and genitalia. If that photo shocks and offends you, then I have made my unapologetic point. But what is truly shocking is the full-story behind Stella’s injuries and “frivolous” lawsuit. I have republished the account of her story after the jump, but hopefully it sheds a different light on the plight of our BMW rider, who claims to have had painful, uncomfortable, year-long lasting erections.