After a four-hour ride on his motorcycle, one BMW owner realized that he had a problem. Namely, a problem with his erect penis, which after some waiting would not subside. Now while most of us would cheekily reply that such a state is the sign of a good motorcycle ride, this San Francisco Bay Area native is not laughing, and has filed suit in the Superior Court of San Francisco County (CGC-12-520316) against BMW Motorrad North American and Corbin-Pacific. Saying that the motorcycle and its dealer-installed custom motorcycle seat have caused priapism, the man is suing for lost wages, personal injury, medical expenses, product liability, and negligent infliction of emotional distress.
The complaint reads:
“Plaintiff was riding his 1993 BMW motorcycle equipped with a Corbin-Pacific seat. The ride lasted approximately two hours each way to plaintiff’s destination, after which plaintiff developed a severe case of priapism (a persistent, lasting erection). Plaintiff alleges that this condition was caused by the ridge-like seat on his motorcycle, negligently designed, manufactured and/or installed by defendants.
“Plaintiff now suffers from priapism (a long lasting erection), and has been experiencing continuing problems since his motorcycle ride. He is now unable to engage in sexual activity, which is causing him substantial emotional and mental anguish. Plaintiff is distraught and distressed because of this. Defendants, and each of them, are liable to plaintiff due [to] their negligent design, manufacture and/or installation of the seat on plaintiff’s motorcycle.”
Somewhere in BMW Motorrad HQ, a team of marketers are privately high-fiving themselves.