Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

Don’t Call It the MT-07, Yamaha FZ-07 Coming to the USA

06/05/2014 @ 8:00 am, by Jensen Beeler13 COMMENTS

Dont Call It the MT 07, Yamaha FZ 07 Coming to the USA 2015 Yamaha FZ 07 action 18 635x422

Yamaha Motor USA has confirmed to Asphalt & Rubber that the Yamaha MT-07, the twin-cylinder cousin to the MT-09, will be coming to the United States after all, and like its three-cylinder counterpart, the budget-conscious naked bike will get a renaming, known henceforth as the Yamaha FZ-07.

Yamaha has a real trend going with its MT/FZ line, with its three similarly styled bikes (don’t forget about the Yamaha MT-125) bringing some serious bang-for-the-buck to new and seasoned riders alike. For the American market, the Yamaha FZ-07 comes with an MSRP of $6,990, and will be available in July of this year.

Yamaha FZ-07 Coming to Canada, Et Tu USA?

03/18/2014 @ 10:02 am, by Jensen Beeler14 COMMENTS

Yamaha FZ 07 Coming to Canada, Et Tu USA? 2014 Yamaha MT 07 06 635x400

Our friends to the north are reporting that the Yamaha MT-07, the two-cylinder compatriot to the Yamaha MT-09 triple, is headed to Canada. Canada Moto Guide is reporting that the now called Yamaha FZ-07 will be available in Canada come the spring time, and will sport a $7,299 MSRP (CAD).

Like the FZ-09, the FZ-07 is a real value motorcycle from Yamaha. 74hp and 50 lbs•ft of torque, the Yamaha FZ-07 features a 270-degree crank, on a 689cc parallel-twin lump, and tips the scales at 395 lbs wet weight, with 3.69 gallon fuel tank.

Updated 2014 Yamaha Super Ténéré Coming to the USA

03/10/2014 @ 4:06 pm, by Bryan Delohery3 COMMENTS

Updated 2014 Yamaha Super Ténéré Coming to the USA 2014 Yamaha Super Tenere ES 01 635x476

After months of speculation and rumors that the United States might not get the newest version of Yamaha’s best-selling adventure bike, the company has announced that the 2014 Super Ténéré will be available stateside.

Yamaha is offering the 1,199cc parallel twin in two different trim levels, the Super Ténéré and the Super Ténéré ES. Notable improvements to the 2014 models include an updated multi-function display, traction contro,l and a redesigned windscreen that is now adjustable.

The most impressive improvement comes to the Super Ténéré ES however, which receives adjustable electronic suspension.

Yamaha Trademarks “FJ-09″ for the US Market

03/03/2014 @ 3:28 pm, by Jensen Beeler10 COMMENTS

Yamaha Trademarks FJ 09 for the US Market yamaha fz 09 engine cutaway 635x423

In the digital age, the United States Patent and Trademark Office (USPTO) have become a good resource for sleuthing out upcoming machines from motorcycle manufacturers.

The publicly accessible online databases have outed Ducati’s plans to build a “frameless” motorcycle (later known to be a patent for the Panigale), tipped-off the coming of the water-cooled engines to Harley-Davidson, and even hinted at Honda doing something with the Africa Twin name.

Trademark registrations have tipped off bikes like the Ducati Diavel, Ducati Scrambler, and Yamaha YZF-R3; and for today, it seems another motorcycle has been outed by the government agency: the Yamaha FJ-09. Registered with the USPTO, the FJ-09 is likely to be a three-cylinder sport-tourer, if the tuning fork brand keeps to its naming conventions.

Yamaha “Spy Footage” to Be “Leaked” Online, By Yamaha

02/27/2014 @ 12:37 pm, by Jensen Beeler5 COMMENTS

Yamaha Spy Footage to Be Leaked Online, By Yamaha TOPSECRET Yamaha 635x357

We see our fair share of weird press releases here at Asphalt & Rubber, though usually the strangeness stems around English not being the primary language of the writer — which to be fair, if we had to write something in a language other than our native tongue, it would read pretty strange as well.

Today’s weirdness however comes from Yamaha USA, who sent out a press release with the title: “Yamaha U.S. Road Racing Teams Discover Evidence Of Being ‘Spied On’ While At Recent Track Test”. The email title certainly grabbed our attention, after all who doesn’t like a good spy story? Danger Zone!

What followed of course was utter disappointment, as the whole premise for the release was to tease and setup a future social media campaign from the tuning fork brand — the giveaway is where the company states several times that the footage “may be leaked” onto social media. Le sigh.

You can’t fault Yamaha USA for recently holding a two-day test/media day at Thunderhill Raceway for its AMA Road Racing riders, nor can you fault the last-OEM-standing in the AMA paddock for wanting to promote its racing efforts there. What worries us, especially while looking at how AMA Pro Racing is collapsing in on itself, is how forced this campaign feels. Did The Fonz just jump over a shark on water skis?

Now don’t get us wrong, Yamaha USA has produced some amazing viral media in the past, so we want to give the benefit of the doubt, but this just feels tacky — or genius-level meta. You can read the press release after the jump, and decide for yourself though.

24,000 Yamaha YZF-R1 & Super Ténéré Bikes Recalled

02/25/2014 @ 11:51 am, by Bryan Delohery3 COMMENTS

24,000 Yamaha YZF R1 & Super Ténéré Bikes Recalled yamaha super tenere headlight 635x476

Yamaha USA has announced that they will be recalling a combined 24,000 units of the 2012-2013 Yamaha Super Ténéré and 2009-2013 Yamaha YZF-R1 models, due to heat expansion in the headlight.

The heat expansion could cause potential failure of the headlight, which would reduce visibility of the motorcycle to oncoming traffic and increasing the risk of a crash.

What Evil Cometh from Yamaha?

05/30/2013 @ 3:39 pm, by Jensen Beeler17 COMMENTS

What Evil Cometh from Yamaha? darkside japan yamaha 635x423

Yamaha is gearing up to debut some models, this much we know. Both the US and European arms of the tuning fork brand have been in full marketing/PR swing lately, and today’s quick video teaser just confirms as much.

What exactly Yamaha is gearing up to promote though is a different story, however we do know that the Japanese brand sees three-cylinder engines as the way forward with its motorcycle designs.

Teasing today what appears to be an upright-sitting street bike, we can only assume that Yamaha has some sort of new naked or streetfighter machine it is readying for mass consumption.

With the video coming from Yamaha Europe though, one can guess as to whether this particular motorcycle will be a small-displacement machine, Europe-only model, or what exactly. Could it be the first three-cylinder machine from Yamaha? Time will tell, and we won’t have long to wait.

MotoGP: Repsol Honda Due to Announce Team on Thursday – The Silly Season Puzzle Pieces Are Coming Together

07/11/2012 @ 10:58 am, by David Emmett16 COMMENTS

MotoGP: Repsol Honda Due to Announce Team on Thursday   The Silly Season Puzzle Pieces Are Coming Together Ben Spies Pit Box MotoGP 635x467

At Mugello, a large number of pieces in MotoGP’s Silly Season are expected to fall into place. The long-expected announcement of the Repsol Honda team will be made on Thursday, according to Catalunya Radio, with Marc Marquez taking his place alongside Dani Pedrosa, who has inked a two-year extension with HRC. Pedrosa acknowledged at the Sachsenring that there were only details left to clear up, and after winning Germany, the Spaniard appears to have cleared the final hurdles to a new deal.

Mugello also looks like being the deadline for Cal Crutchlow. The 26-year-old Coventry man has offers of two-year deals from both the Ducati Corse team and his current Monster Tech 3 Yamaha team. What Crutchlow would really like is a seat at the factory Yamaha team, but with that seat probably unavailable – either being held open for a possible return to the fold of Valentino Rossi, or else retaining current rider Ben Spies – Crutchlow is instead likely to accept Ducati’s offer of a factory ride, believing that factory equipment is his only chance of winning races and a Championship. According to British motorcycling journal MCN, Crutchlow has been given until Mugello to make up his mind.

Yamaha USA Swallows Up Yamaha Canada

10/04/2011 @ 6:55 pm, by Jensen Beeler17 COMMENTS

Yamaha USA Swallows Up Yamaha Canada 2011 Yamaha Fazer 8 635x476

The past recession, and its possible double-dipping nature, still has the motorcycle industry on its heels. This fact can be no better exemplified than by the latest move from Yamaha, whose board of directors recently voted to merge its North American operations under one roof. In an effort to restructure itself more appropriately, Yamaha Motor Canada will become a subsidiary of Yamaha Motor USA, which would in turn take responsibility for the entire North American market.

Yamaha Gears Up for Laguna Seca with the ‘Most Colorful’ Team in MotoGP

07/20/2010 @ 12:06 pm, by Jensen Beeler9 COMMENTS

Yamaha Gears Up for Laguna Seca with the Most Colorful Team in MotoGP Yamaha MotoGP Laguna Seca Most colorful 560x334

Yamaha Motor Corporation USA knows how to have a good time when MotoGP comes to Laguna Seca. Last year the American branch of the tuning fork brand amused us with their viral video that showcased Valentino Rossi, Jorge Lorenzo, Colin Edwards, and James Toseland working hard at the Yamaha office. Launching off Seca with this year with an old fashioned photo of their four MotoGP riders, we can only hope that Yamaha has more entertainment lined up this week as we head into the race weekend.

Source: Yamaha USA