Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

04/08/2014 @ 11:54 am, by Jensen Beeler12 COMMENTS


Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes.

The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model.

The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW — the thought is that the “M” model could be a MotoGP inspired bike, however that is just conjecture at this point.

One alternate theory is that since Yamaha internally uses letters within model names to denote different color or paint schemes for dealers and parts suppliers, we could be seeing the same trend here, with “R1S” and “R1M” being different paint jobs or liveries.

Though, we are not sure why Yamaha would all of a sudden then start trademarking those names worldwide, when it has never done so in the past, it is one logical explanation for the less-than-obvious model names.

Filed on January 17th, 2014, the US trademarks were made available to the American public on April 1st, which makes for a good April Fools conspiracy theory — if you can stretch your imagination that far. With the filings being worldwide though, it seems unlikely that Yamaha Motor go to so much effort, only to then abandon the new trademarks in order to fool overly zealous journalists.

Sometimes trademarks are filed for market-specific reasons, which would explain their use in one, maybe two, countries, but again the extensive filings would suggest that Yamaha has a product coming that will be available worldwide, rather than the motorcycle manufacturer taking a defensive position with its trademarks in a specific country.

As we chew on all that, we are still waiting to see what will come from Yamaha’s “YZF-R3” & “R3” trademark filings, especially as the tuning fork brand has held-off from releasing its second model on the RevStation launch site — which is almost surely to be the Yamaha YZF-R25 250cc sport bike.

Much ado about nothing so far, it will be interesting though to see whether Yamaha segments out its R1 platform. If it does, we will be left wondering if that is a sign that the tuning fork brand is ready to introduce an all-new superbike for 2015, as usually special models are cost-effective ways to blow out remaining inventory on a specific model.

Source: USPTO & OHIM

  • Dale

    WSBK’s new lower homologation numbers … ‘race specials’ from Yamaha to hopefully be able to compete again.

  • Shawn

    if the letter denotes livery, maybe M is the Moviestar livery?

  • Ian John

    ahhh, takes me back to 2012 when i wasnt sure on what to get after my 08 zx-10.
    Now wanting to update from my current valiant steed (S1k), i cant help but get excited.
    Where we start getting the rumors and spy shots of possible new models.
    Creates hesitation, likened to my recent 899 and 1290 reactions.
    Should i……no wait…….
    Yamaha; keep the crossplane, lose 50lbs and give it some horsepower. In the midrange more specifically.
    Black will be fine sans tribal graphics.

  • sunstroke

    Both designations are motorsport homologations, imo. M will be WSBK-spec homologation special, and S will be a lower spec for the struggling national series.

    I have no basis for my theory, other than revised FIM homologation rules.

  • Brandon

    Don’t forget, Yamaha was already using the “S” designation not that long ago. Remember a couple of years ago how they had the regular R6, but also offered the R6S which was essentially the previous model at a lower price?

  • http://www.asphaltandrubber.com Jensen Beeler

    That’s a really good point Brandon. Still leaves a question mark over the “M” though.

    Time will tell, I suppose.

  • CW

    Please, Please, Yamaha! Make an R1 engined sport tourer like the Ninja 1K. The FZ1isn’t cutting it….

  • paulus

    “Still leaves a question mark over the “M” though.”

    Perhaps ‘RiS’ or ‘RiM’ have impolite connotations in certain languages.
    Global marketing has fallen into this hole a few times before.

  • George

    “Yamaha filed trademarks…” And “US Patents were made available to the American public April 1st”

    Which was it? Trademark applications or patent applications? They are very different. If you need some help understanding the difference just let me kniw and I will educate you. As a patent attorney, maybe I can help you.

  • Jaybond

    R1S – Street? R1M- Motorsport? ….whatever the speculation, Yamaha is definitely working on something related to the YZF R1 replacement. Brace yourself for the all new YZF R1 in 2015..and it better be a 200bhp+ machine..

  • http://masshar2000.com masshar2000

    it’s my dream bike

  • ARotts

    Maybe they are doing what BMW is doing with the S-Thou and making a new naked and a sport tourer based off of the R1