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Yamaha Motor USA

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Last year, Yamaha announced that it was ceasing production of its popular YZF-R6 sport bike for the street, effectively killing the most popular 600cc supersport on the market.

The move was a sign of the times, and a glimpse into the Japanese brand’ unwillingness to update the platform for the stringent Euro5 emission standards in Europe.

With no European market to help bolster sales, the news also meant that the Yamaha YZF-R6 would cease for production as a street bike in the United States as well. But, there was a silver lining.

The news came first from Europe, that the Japanese brand would no longer make the Yamaha YZF-R6 for the European market because of the costs associated with Euro5 homologation, and because of the dwindling number of supersport models sold in the region each year.

Then, the news came as a final thought in a much larger press release from Yamaha Motor USA. It said that 2020 would be the last model year of the Yamaha YZF-R6 in the United States.

The bike we never thought would make it to the United States is getting closer to actually landing on American soil, and today we have even more good news about the Yamaha Ténéré 700.

This is because Yamaha Motor USA has just shared with us pricing for the 2021 Yamaha Ténéré 700, and the Japanese brand has nailed things on the head with their $9,999 MSRP for this middleweight adventure-tourer.

We have already published about the sizable sales trouble that Yamaha is encountering in the United States, seeing its last 12 months of sales drop 19% compared to the 12 months prior.

We have also talked about Yamaha’s plans to move its headquarters from California to Georgia, taking the brand away from the epicenter of the motorcycle industry, and off to cheaper waters for operations.

Today, we continue our news about Yamaha Motor USA, talking about the company’s role in American road racing, as Yamaha is set to shake up its involvement in the MotoAmerica Championship.

Things are not well at Yamaha Motor USA, and over the coming days you are going to read a number of reports from us about Yamaha and its US operations.

Before we dive into the multitude of issues that the Tuning Fork brand faces here in the United States though, we wanted to first talk about Yamaha’s crashing sales, because that best frames the company’s entire situation, and is the basis for the other stories that concern the brand.

Now halfway through 2018, Yamaha sales big bike sales (500cc and up) are down a staggering 19% for the last 12 consecutive months, compared to the same previous 12 months before that.

To put that figure into perspective, the big bike market in the USA is down roughly 8% over the same time period, though that figure is due mostly to Harley-Davidson, which accounts for half of the American bike bike market.

Yamaha Motor Corporation is recalling 3,493 units from its 689cc twin-cylinder platform – MT-07 & XSR700 – because of issues with the chain guard mounting bolts.

These are the bolts that connect the drive chain guard to the swingarm, and it is possible that they may loosen, which could cause the chain guard to contact the drive chain and break.

Since the Department of Transportation requires motorcycles to have a chain guard installed, this has lead to a recall for Yamaha MT-07 and Yamaha XSR700 owners.

Some loyal A&R readers may already disappointingly know that Yamaha Motor USA has blacklisted Asphalt & Rubber from Yamaha events, which is a dumb decision in its own right, but when it comes to press launches, Yamaha Motor USA proved this week that it truly has its head completely up its own ass.

This is because the American subsidiary of the Japanese brand has embargoed reviews for the new Niken three-wheeler until next week – a full seven days after American journalists were in the Austria alps on the leaning multi-wheel vehicle.

This wouldn’t be such a bad thing (worthy of mentioning at least), except the embargo is region by region, and other English-speaking publications have been allowed to post their reviews as they write them (check VisordownMCN…even the horrid MoreBikes has a short review up).

This means you won’t read a review on the Yamaha Niken by us, or any other US publication, until next Monday…if you even bother reading them at that point. It almost makes you wonder why Yamaha Motor USA even bothered sending journalists to Europe in the first place, but I digress.

Of course, everyone is very curious to know how the Yamaha Niken handles on the road.

So far from what I’ve read coming from Europe, the three-wheeler comes across as being a bit complex, and a little vague in the front-end. The bike (if we can call it that) loses grip in the rear too often, possibly because of the adventure-touring tires it has mounted, and suffers in general from a lack of power and braking ability.

The Niken makes up for those negatives though with a front-end that is solidly planted to the ground, a bulk that doesn’t feel like a nearly 600 lbs bike at speed, and which turns into a fun ride when carving at speed. The European price-point seems fairly affordable as well.

Surmising from our colleagues across the pond, the Niken sounds like a intriguing touring option, though it seems to miss the boat when it comes to being a sport-bike platform, which is unfortunately how Yamaha has pitched this unique vehicle.

Of course, what you really want to know is whether the Yamaha Niken can wheelie, like any god-fearing motorcycle should. Thankfully Adam Waheed was in Austria to answer that exact question.

You can read Adam’s in depth review next Monday, along with the rest of the American journalists, but until then you should enjoy his behind-the-scenes videos, if you haven’t already. The answer to your most burning question is in Part III, around the 3:19 mark.

If you were in the market for a motorcycle that’s the size of a medium-sized car, we have bad news for you, as the recently debuted Yamaha Star Venture will be delayed in its coming to market.

Yamaha strategically made this announcement at the start of a three-day weekend, assuring the news would be buried once the American market returned from the Labor Day holiday on Tuesday.

It is not clear why Yamaha will delay the production of the Star Venture – Yamaha only offers an explanation in its press release that it “needed modification to the production process” at the factory in Japan – but the delay will mostly affect customers who purchased the bike through Yamaha’s “Priority Delivery Program”.

As such, Yamaha is offering those early purchasers a $1,000 credit towards Yamaha-brand parts and accessories. We’ll update you when we have more information surrounding the production delays for the Star Venture.

Changes are afoot at Yamaha Motor USA, as the company’s US President Terry Okawa announced a bevy of changes to the company’s motorcycle division, the most notable of which being the ascension of Mike Doughty to the role of General Manager, in charge of Motorcycle Operations.

With that announcement, Doughty announced a restructuring of Yamaha’s motorcycle operations in the United States, along with more personnel changes for the company.

The eagle eyes at Motorcycle.com have noticed that Yamaha Motor Corporation is in the process of folding its Star Motorcycles cruiser brand back into the company’s core motorcycle business, under the Yamaha name.

The move is a tectonic shift for the space, as Star Motorcycles was Yamaha’s attempt to give Harley-Davidson a run for its money with superior “metric cruiser” offerings.

As such, the brand was originally set aside from Yamaha’s other motorcycle models, in an attempt to set Star Motorcycles away from the “Jap Bike” mentality that existed at the time in the cruiser demographic.

Yamaha, along with Honda, Kawasaki, and Suzuki have had limited success in this regard, despite offering superior machinery on virtual every metric, save one: their bikes are not from the Bar & Shield brand.

Surely now realizing this, Yamaha has pivoted its “sport heritage” lineup back into Yamaha’s core brand, though we expect the “Star” name will remain in the model branding to some degree.