Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

FIM Women’s European Cup Added to the EJC

12/01/2014 @ 5:43 pm, by Jensen Beeler4 COMMENTS

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Good news for females riders in the European Union, as we hear that the FIM Women’s European Cup has been folded into the European Junior Cup, which runs alongside the World Superbike Championship.

Running alongside the EJC as its own class, young female riders won’t have to decide between the two series, as they will score points in both. This relieves young ladies from having to choose between racing with just the girls, or the boys on an equal playing field…as now they will be doing both.

She’z Racing at Suzuka — Game Face, Race Day (Days 3 & 4)

08/08/2014 @ 4:26 pm, by Shelina Moreda6 COMMENTS

8 H DE SUZUKA 2014 WORMAN RIDE

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month.

The American Duo made the first all-female race team at the Suzuka 4-Hour, and campaigned a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. -JB

It’s Day 3 at Suzuka. We had a short practice in the morning and very soon after, I had qualifying. I started out on the bike, got a few laps in, and then it was Melissa’s turn. I got the “Pit” sign on my pit board and came in to the pits, using my pit speed limiter for the first time in a race situation, and we practiced our pit stop. Melissa took off and wrapped up the rest of practice.

My qualifying came quick and it was a short one, I got something like seven laps total, including my out lap and in lap. We tried a bit different of a setup for me this time, handlebars out a little more and the shifter lower, so I was more comfortable.

In an endurance race, the bike has to be set up somewhere in the middle for both riders to be comfortable. We were riding Melissa’s setup, so they made it better for me for my qualifying. Wasn’t much time to get up to speed, but I was at least remembering the track.

When my session was over, I headed to our office and hopped in our big “kiddie” pool on the way, to test it out. The pool is situated just outside the office so we can get in it after our race stints to cool us down. It seemed so cold to me!! but I knew the next day during the race it would feel great.

We didn’t qualify as high as we had wanted, 52nd out of 69 teams, but we were both still getting used to the track and getting up to speed. We also had to realize we were up against teams who have ridden this track before, many locals, and almost all teams were from Japan, so had a home track advantage here.

That said, we knew we had our work cut out for us. Our main goal being to make our team and sponsors proud, race hard and move up. Our team and sponsors wanted to see us finish the race, that was their priority.

She’z Racing at Suzuka — Practice Makes Perfect (Days 1 & 2)

08/06/2014 @ 8:03 am, by Shelina Moreda5 COMMENTS

8 H DE SUZUKA 2014 WORMAN RIDE

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month.

The American Duo made the first all-female race team at the Suzuka 4-Hour, and campaigned a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. -JB

“So How was Japan, Suzuka, Moriwaki?!” is the question of the week.

“Everything you think it should be and more” is the answer of the week. I’m still in awe of the week I have just had. The most amazing race I’ve done to date. Intensity like you wouldn’t believe.

I was practically in tears at the weight of the thing after the Le Mans-style start and then the most challenging, and coolest race I’ve had the privilege of competing in. I keep thanking SynergyForce, Moriwaki, and the FIM Women’s Commission for all they have done to make it happen.

My week started with a day in Tokyo, where I got to visit my Japanese family. We had an exchange student when I was a kid, and Miyuki is now grown up with kids of her own. This is the third time I’ve gotten to visit them. Last time was when I lived in Japan, right before I started racing.

Japan is really close to my heart. I lived in Okinawa for a year, and living away from home, and everything I knew, helped me decide that I really could go after anything I wanted to do in life. Japan helped me realize I could make anything I wanted out of life.

I got my racing license only one month after I moved home to California and set out to race professionally. Then it was just a dream people thought I was crazy for.

The opportunity to race in Japan is really special to me, especially because of this. Pair that with the legendary circuit of Suzuka, the distinguished team of Moriwaki, and my first endurance race ever taking place during the famous weekend of Suzuka 8-Hour: the whole thing is a dream come true.

She’z Racing at Suzuka — When a Plan Comes Together

07/16/2014 @ 4:06 pm, by Shelina Moreda11 COMMENTS

ShezRacing-Suzuka-4-Hours-Shelina-Moreda-test-07

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month.

The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th. -JB

If you know me, you know I like new adventures in racing. I want to do as much racing, in as many awesome places as possible, and hopefully find out where my niche is and find a home racing somewhere eventually, but I still hope I get to continue traveling for racing always.

Racing in Japan is something I’ve wanted to do for a long time. It’s something that came up about a year and a half ago, and I made it known that I really wanted to do it. We had a strong lead last year, but it couldn’t happen for some valid reasons.

Nobody gave up on it though, we kept pushing for it, and this year, to my surprise and awe, the well known and respected Team Moriwaki expressed a strong interest in putting together a team for the four-hour endurance at Suzuka. Everyone put it in high-gear to get the team together and to figure out all the details that go along with such a high-level event like this, with such a high-level team.

It’s been somewhat top secret, and the excitement, at least for me, has been pretty hard to contain. We’ve all been working diligently behind the scenes, and it seems we were all holding out breaths at this twinkling far-off dream of ours, watching it become a reality, until our test this week, where everything came together, and we all pinched ourselves and realized it’s real. Midori Moriwaki, Melissa Paris and I have spent some time laughing about this this week.

Women Enjoy Motorcycles & Other Obvious Conclusions

05/19/2014 @ 8:35 pm, by Aakash Desai16 COMMENTS

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Months ago, while bouldering with my friend Erica, I asked her if she ever wanted to learn to ride a motorcycle; she did a little shoulder dance, scrunched her face and exclaimed: “@#$& yeah, I’ve always wanted to dress up in leathers and be a badass chick on a bike.”

I laughed at the time, thinking her sentiments sounded more performative than substantive, but a recently released report on research conducted by Kelton and commissioned by Harley-Davidson suggests that motorcycling could indeed be a critical lifestyle palliative (or amphetamine?) for women.

Boring statistics first: women now make up 12% of the riding population in the United States — up 30% over the previous decade.

Girl’z MotoCamp – For Ladies Only

04/04/2014 @ 5:30 pm, by Jensen Beeler6 COMMENTS

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Motorcycles are a good time out. If you are reading Asphalt & Rubber, then you already know this simple truth. So with such a basic offering, why do we struggle to bring more people into this sport?

We have already seen the FIM’s recent efforts to encourage and foster female road racers at the international level, but what are we doing at the domestic level?

How are we encouraging this sport and this industry to the other 50% of the American population, especially when we don’t have a robust female community that uses two-wheels for their urban commute?

Well recently one such answer to that question came in the form of the girls-only Girl’z MotoCamp put on by our friend Shelina Moreda.

An FIM and AMA Pro Racing rider, Moreda is no stranger to racing in a man’s world, and she is well aware of the limited number of entry points for ladies into motorcycling  — you may have seen that she recently penned a story on A&R about teaching at the FIM girls camp in Spain, just a few months ago.

FIM Organizing More Road Racing Camps for Women

01/27/2014 @ 1:38 pm, by Aakash Desai7 COMMENTS

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Attention female readers, if you can spare €500 ($683 USD), and can manage to pay your way to Spain’s Almeria circuit, the Fédération Internationale de Motocyclisme (FIM), together with its Women’s Commission (CFM), wants to provide you training for road racing motorcycles.

In partnership with BMW Motorrad and Bike Promotion, there will be a series of training camps will run from February 17th through the 19th  — with 3 total days of instruction, training, track sessions and workshops. Hotel accommodations, meals, tires, fuel, etc included. Participants will ride BMW’s S 1000 RR during the event.

The Women’s Motorcycle Exhibition

01/17/2014 @ 2:54 pm, by Aakash Desai52 COMMENTS

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The Riverside Art Museum is hosting “The Women’s Motorcycle Exhibition,” an exhibit featuring the photography of Lanakila MacNaughton until March 16th.  The Portland-based photographer is also motorcyclist and wanted to capture a female-centric perspective on the colorful and wild side of motorcycling that is either underrepresented or misrepresented in this male-dominant culture.

Lanakila’s portraits show women embodying roles that are typically reserved for male motorcyclists, including images where a male takes on the role of pillion passenger in an obvious gender reversal. Another interesting set of images depicts a desert road scene where two barely dressed ladies (save for the stickers on their breasts) ride missionary (a la Kanye’s “Bound 2” music video).

We were excited by the potential for this exhibit to further the conversation around reimagining the role of women in motorcycling. Although the number of women riders in the U.S. is increasing, in marketing and in product development women are still considered a niche demographic.

There is not much space in the culture for women to stand on their own without being coddled or catered to by patronizing marketing gimmicks or feeling ogled by every dude on the road. Simply developing bikes with lower seat heights and apparel with pink and purple flower schemes is not going far enough to really opening the doors of the industry guys’ club.

Regarding the Jorge Lorenzo’s Barcelona ‘Crib’ Video

12/12/2013 @ 3:34 pm, by Jensen Beeler48 COMMENTS

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For those MotoGP who live a rich life on the internet, you probably already know what I am referring to in this story’s headline, but for those of you who prefer to live your lives in the real world, I will give a quick primer to this off-season MotoGP story. Late last week, Monster Energy’s “Dirt Shark” video series featured Jorge Lorenzo’s home in Barcelona, Spain on its website and Monster’s YouTube channel.

The “Dirt Shark” show is a bit more “MTV Cribs” than it is “Lifestyles of the Rich and Famous” in its approach. It only focuses on Monster’s sponsored athletes, and aims to glamorize their homes and lifestyles — along with an obligatory shot of their Monster-chocked refrigerator. However, the video on Lorenzo’s house appeared briefly on Monster Energy’s YouTube channel, as well as on DirtShark.com, before it was taken down.

It was removed because of harsh criticism in Spain for its showing, though it’s not clear if Lorenzo asked for it to be removed, or it Monster buckled to the public pressure — it’s probably a little bit of both, and frankly doesn’t really matter.

It didn’t take long though for low-quality web-rips of the video to circulate through social media sites though, and beyond Lorenzo’s stunning vistas, immensely large gym (where he says he works out three to four hours a day), the video is littered with young women tanning by Lorenzo’s pool, lounging in his hot tubs, and dancing in his miniature discotheque (so awkward).

Going Viral: Motorcycling’s Lady Trope Problem

11/09/2013 @ 8:21 am, by Jensen Beeler51 COMMENTS

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About a year and a half ago, I wrote a post that compared two sets of photos that had been done by Portland, Oregon Ducati dealership MotoCorsa. The first set was called “seDUCATIve” and featured a model name Kylie and the Ducati 1199 Panigale — you can imagine what those photos looked like.

MotoCorsa did something interesting with its second set of photos though, which were titled “MANigale”. Featuring male mechanics from the dealership, these good-humored lads recreated Kylie’s poses with the Panigale, complete with heels, tube tops, and booty shorts. It was good fun, and since I have a personal vendetta with the “girl on a bike” trope of motorcycle marketing, it made for good commentary as well.

The seDUCATIve vs. MANigale article was a fairly popular story on Asphalt & Rubber, it had its couple days of fame, and that was that — or so I thought. For the past month now, the MANigale story has been hitting various more mainstream outlets worldwide — much to my surprise, but also delight.