Despite the fact that the business side of motorcycling is run by a small close-nit group of curmudgeons, Neanderthals, and Luddites, the world outside of motorcycling continues to press on without us. And while various parts of the motorcycle industry are busy trying to figure out how to adapt to this whole new “internet” technology fad thing (it has only been commercialized for over two decades now guys), the same group of people are busy trying to maintain the same business models and practices that came from the post-World War II economy. In other words, when it comes to technology and the motorcycle industry, we are all pretty much fucked.
WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.
What gets rewarded, gets done. That’s a concept I learned on my first day of business school (big shout out to Dr. Denny Gioia). While we were being taught in the context of managing a workforce, it applies just as easily to people in general, for example in a government’s influence over its citizenry. This point was clearly not lost on Kevin Richardson, an American who answered Volkswagen’s call to build a better speed camera for traffic enforcement.
A part of Volkwagen’s Fun Theory experiments, Richardson designed, built, and implemented a sort of speed camera lottery. Ticketing motorists it catches speeding, Richardson’s speed camera also rewards people who comply with the posted speed limit, entering law abiding citizens into a lottery whose pot consists of a portion of the fines collected by speeders caught on the camera. Brilliant! But does it work?
As a motorcyclists in California, we honestly don’t understand how the other 49 states get along without having lane splitting laws on the books, yet that is the case (for now at least). Although recently Texas and Arizona declined to adopt such provisions for their own motorcyclists, our cousins to the north in Oregon are contemplating allowing lane splitting.
Holding an open forum at 6:30 PM tonight in Portland, the Oregon Governor’s Advisory Committee for Motorcycle Safety is considering a recommendation for a lane splitting provision be included in the Oregonian Traffic Code, if public sentiment at the open forum favors such a move.
Ultimate Motorcycling, formerly of Robb Report fame, issued a fun article today (and accompanying press release) about how they’ve become the most popular American-based website for motorcycling out of all the print magazines, surpassing CycleWorld, Motorcyclist, and *gasp* even Asphalt & Rubber (actually we don’t dabble in print, so we guess we’re excluded from this club). This of course is complete, utter, and absolute bullshit, now allow me to tell you why. Ultimate Motorcycling is backing up its claim by citing Alexa.com, one of the most unreliable and easily massaged traffic reporting sites on the internet.
Now while all metric sites should be taken with a fair dose of salt, since they typically indirectly measure a website’s traffic, Alexa is by far the worst of the group. Bought by Amazon in 1999, and then quickly forgotten about by the Seattle company, Alexa has done little since the 20th century to change with the ever evolving internet. While the site was fun back in the days when AOL was still the default landing page for most internet users, Alexa has long since jumped the shark in regards to its credibility in the industry.
There is a nice Wikipedia article that explains basics of Alexa, and TechCrunch gives a good example on how inaccurate Alexa reports really are (YouTube bigger than Google? Really!?), but the boiled down version is that Alexa collects the majority of its data through its own Internet Explorer toolbar and Firefox/Opera add-ons, and given how few people actually use these toolbars the sample sizes are woefully small and statistically insignificant. Further proof of this is the fact that Bulgaria is shown at Ultimte Motorcycling‘s top ranking country…yes, Bulgaria (we apologize to all 600 of our Bulgarian readers for this slight, but come on!).
The worst part about Alexa’s rankings, is how easy they are to game. Remember, these stats are coming from a toolbar that only a handful or readers are actually using, so to inflate them all you need to do is have a few more people visit your site using the toolbar. Having litterally two or three more people visiting Ultimate Motorcycling‘s website with the Alexa toolbar installed can drastically skew the data results the company uses, and for instance say…making someone’s writing staff install Alexa on their work computers could just as easily raise the traffic figures (not that we’re suggesting such an unethical thing has actually occured).
Car makers BMW and Volkwagen have been teaming up for the past four years on a study funded by the German government that explores vehicle automation and interlinking. Exploring technologies that share traffic conditions not only with drivers, but also with other cars and city infrastructures, the two auto manufacturers have created systems that would help time lights at intersections, and adjust vehicle velocities in order to improve the flow of traffic and safety. While the study focused primarily on car-based systems, there stemmed a couple interesting pieces of technology that could see their way onto motorcycles in the future.