Nothing beats the winter months off-season than planning your summer motorcycling adventures, so let us propose a summer excursion: head to Eastern Europe and ride the Slovakiaring. Located just outside of Bratislava, the new track facility promises to have something for everyone with its 6 different circuits, and top-notch facilities. Video after the jump.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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Donington Park recently played host to 45 Ducati Desmosedici RR owners, as they spent an exclusive track day courtesy of Ducati UK. The video of the bikes starting their session is after the jump, but we’re trying to decide what’s more impressive: the sound the bikes make as they leave, or the fact there’s nearly $4 million of machinery going by without an umbrella girl in sight.
Not that insurance companies give motorcyclists a lot of love when it comes to coverage claims, but things are about to get a bit tougher when looking for a little compensation for that weekend wreak. The New York Times is reporting how insurance companies are redefining what a track event is, and lumping any sort of incident on race courses as being an automatic claim denial.
While the changes are really affecting track day goers who prefer four wheels, it gives a glimpse into where the industry is headed as far as risk management. There is a silver lining though. The crackdown has opened up a market for track oriented underwriters. These policies are still costing a premium for car owners, but should they become available for motorcyclists, it should cost a reasonable enough price to gain traction in the marketplace.
Maybe those AIG guys aren’t so bad afterall.
Source: New York Times via Autoblog
The Ducati Desmosedici RR is closest that us mere mortals will get to riding a GP bike on the street, that is of course if we have the $70,000+ sized wallet to afford the two-wheeled italian rocket ship to hell and back. The classic red and white livery, accented with carbon panels and aftermarket hotness could easily be displayed in a gallery, or say one’s garage. However, a few owners have seen it fit to ride their prized possession on the street and track, this is after-all where the Desmosedici was born to live.
However, for some Desmosedici’s…this also where some go to die, as was the case for this unlucky bike (and probably unlucky owner when he gets home and tells his wife what he did).
Yeah, that’ll buff out.
From Ducati Monster Forum via Ninja6Zone







