UPDATE: The water-cooled 2013 Ducati Hypermotard has now been released by Ducati.

We have a sneaking suspicion that the 2013 Ducati Hypermotard 848 that has been spotted tramping about is going to be a very interesting motorcycle indeed; as from out perspective, Ducati seems set to consolidate the Hypermotard line into a single water-cooled model, while simultaneously offering a smaller-displacement multi-tasker that will slot in under the Ducati Multistrada 1200.

Our best view yet of the bike’s exhaust side comes from the folks at Moto Revue, as we see what looks to be a finalized exhaust can and a clear view of the HM848′s water-cooled Testastretta 11° motor. There has been tremendous confusion/controversy as to whether the spied machine is a new Hypermotard or Multistrada model, and the confusion is rightfully so, as the bike takes cues from both machines.

It remains to be seen how the high-reving Superquadro motor will fit into Ducati’s “one-motor-fits-all” strategy, but the speculation is already becoming rife about a supersport version of the Ducati 1199 Panigale, and of course a streetfighter version as well.

With the Panigale’s engine being an integral part of the superbike’s design, there is a definite challenge for Ducati’s design team in making the Emperor of the Sport Bike Kingdom look good naked. Until we see what Borgo Panigale can conjure up, we are lucky to have weekend couch jockey’s on the Ducati.ms forum who happen to have incredible photoshoping skills.

The Hypermotard series is growing long in the tooth, and while everyone expects the Ducati’s smaller Superbike to get revamped in 2013, here is some evidence to suggest that the big news at EICMA this year will be an all-new Hypermotard model. Expected to have a water-cooled motor, best guesses would have the new Hypermotard using the 849cc Testastretta power plant, which would dovetail nicely with the supersport-sized Superbike getting an ~800cc variant of the new Superquadro motor.

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Do you ever feel like your Ducati Superbike 999 just doesn’t go all the places you want to go? Are you more of a go anywhere, do anything sort of motorcyclist, but think GS-series BMW’s are for wussies? Have you ever killed a man just to watch him die? If you answered yes to two or more of these questions, then the Ducati 999 Testastretta Beach Racer might just be the all-purpose two-wheeler just for you.

We still have several months before the Ducati Multistrada 1200 is released here in the United States, but Ducati North America has revealed that the cost of owning the $14,995 Multistrada will be even cheaper with the now announced 15,000 mile valve service interval. With the longer mileage between major services, the Multistrada 1200 better positions itself as a touring/adventure option and to compete against the BMW R1200GS.

Ducati certainly has been taking its time in releasing details on its alleged BMW GS killer enduro bike. So until we get official reports, we’ll have to suffice with spy shots from Italy that seem to keep pouring in. This time around a pair of bikes was spotted in Costa of Rovigo, in between Padova (near Venice) and Bologna, by Andrea Böhm.

While far-away, this photo does reveal more about the bike than we have previously seen. For starters the front is more exposed, with less tape hiding the lines of the front fairings and fender. The effect is an almost sinister view from the side, with the headlights just coming above the bulge that is supposedly a part of the ram-air tubing