You probably haven’t heard of SWM Motorcycles, the off-road brand that carries on where Husqvarna left off in Italy.
Built from the parts that KTM didn’t want when it bought the Swedish brand in 2013, SWM Motorcycles is based outside of Milan, Italy and produces a variety of off-road focused machines using pre-BMW Husqvarna engine designs.
Many members of the company’s team are former Husqvarna employees, including the company’s CEO, Ampelio Macchi – all of whom were left out in the cold when the German brand sold Husqvarna to KTM.
But, with a new production facility, support from the local government and worker unions, along with Chinese financing (from the Shineray Group), SWM Motorcycles has taken on a new life with a promising future.
With 10 models listed on its website, and more planned, this tiny Italian marque is starting to punch above its weight class. As such, SWM Motorcycles is on-track to sell 6,000 units in the 2017 model year.