For 2010, KTM has come to the realization that not everyone wants to buy a bike in orange, white, or black. With a limited number of colors left on the rainbow that haven’t been marked by other manufacturers, KTM has been lift with the only choice of adding an olive green paint scheme into the mix. Launched at EICMA, we got to see the green KTM 990 Super Duke up-close. Photos after the jump.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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Bikes like the Ducati Hypermotard, KTM SuperDuke, and Aprilia Dorsoduro have been gaining in popularity not only in the United States, but also abroad. It is only a logical progression then that there would be some desire to start a formal racing series for these big-bore “hypermotards”, and Europe’s UEM European Supermoto Championship has that answer with a new “Hypermoto” racing class. The Hypermoto class will be open to motorcycles of 600cc and larger, with 1 or 2 cylinders, and can be either 2-strokes or 4-strokes. Races will take place on the same tracks as the Supermoto Championship (S1), minus the dirt sections. All riders will use Dunlop tires (eight tires per weekend), and have to be over the age of 16.
Source: Supermoto Central & Motoblog.it
The 2009 Super Duke R is unchanged from the 2008 model, but you wouldn’t know it the way we’ve been talking about it on A&R. What can we say? We’re smitten.
KTM isn’t making it easy when they keep releasing shots of the bike in new colors. Today’s color is white, as in white hot. 130 ponies. 75 foot pounds of torque. The 999cc Super Duke has the spotlight, at least until the Ducati Streetfighter shows up.
You’ll run out of color eventually KTM. Until then, you have our attention.





