TVS Akula 310 – Hot, Small, Sporty, & Almost a BMW

The Auto Expo in India isn’t usually an event we would cover, but some interesting machines have turned up in New Delhi. The first one to grab our attention is the TVS Akula 310. On its own right, the TVS Akula 310 is a sharp looking small-displacement machine, especially when its dripping in carbon fiber (Daddy like). Beneath the skin though, the Akula 310 is exactly the same as the BMW G310R sport bike, which is pretty interesting. This is because TVS and BMW Motorrad collaborated to bring both models to market; and as such, the Akula 310 gives us an idea of where BMW could be headed next with its 300cc class offering. We knew that when BMW unveiled the G310R that the small sport bike was just one of several machines to come from the platform.

New Honda Superbike for 2017, But Will It Be Any Good?

It’s the worst kept secret in the motorcycle industry right now, Honda is finally updating its superbike offering for the 2017 model year – replacing the now extremely long-in-the-tooth Honda CBR1000RR. The interesting part of that news of course is whether that new superbike will go by the name CBR or RVF, as there is a bit of a debate regarding what kind of engine will power the Honda. Despite whether it is an inline-four like the CBR1000RR, or a V4 like Honda’s MotoGP bike, the new superbike will have big shoes to fill. Honda is the last Japanese brand to offer an update to its liter-bike platform, with Suzuki bringing a new GSX-R1000 later this year as a 2017 model, the Yamaha YZF-R1 now fully a year old, and even the Kawasaki Ninja ZX-10R saw a strong update for the 2016 season.

Report: Cycle Gear to Acquire RevZilla?

Respected newswire Reuters is reporting that Cycle Gear is close to finalizing the purchase of motorcycling e-commerce giant RevZilla. Citing a source “familiar with the matter” at hand, Reuters suggests that the deal could close in the next coming days, with the new venture worth between $400 million and $500 million. If true, this acquisition would mark a titanic shift in the motorcycle retail space, with America’s largest brick and mortar chain combining with the industry’s most prominent online parts and apparel purveyor. In all likelihood, it is J.W. Childs that will be doing the purchasing of RevZilla, though that might be an issue of semantics for some. RevZilla declined to comment on this report, at this time. We hope to have more on this story, as it develops.

Some Thoughts Regarding MV Agusta, From 30,000 Feet

I’m on my second-to-last airplane ride on this two-week travel stint, and while I might be headed to San Diego, CA for the Ducati XDiavel launch, my thoughts are still back in Spain, on another Italian motorcycle manufacturer: MV Agusta. I have always found MV Agusta to be a fairly open company, bordering on the territory of over-sharing sometimes. That perhaps is something that is endemic to MV Agusta’s family-styled atmosphere, as the brand comes across more as a close-knit group of motorcycle enthusiasts, rather than a bunch of corporate suits. That is an observation that cuts both ways of course, with MV Agusta perhaps needing some more business structure in order to ensure its long term success.

Ducati North America Has Record Sales Year in 2015

Ducati North America is reporting a record year for sales, selling 12,132 motorcycles in 2015 – this number includes all Ducati sales in the USA (9,674 units, +10%), Canada (1,458 units, +12%), and Mexico (1,003 units, +85%). The news is perhaps not surprising, since Ducati sales grew globally by 22% last year, for a total of 54,800 motorcycle sold in 2015. Ducati North America’s numbers continue a six-year trend of solid sales growth, with last year’s sales being fueled primarily by the Ducati Scrambler. Ducati North America isn’t breaking down sales by machine, though it does say that behind the Scrambler, the 899 Panigale and Monster 821 were top-sellers in the region. In the USA, it says that the 1299 Panigale and Multistrada 1200 were “sales standouts” for the country.

Secret KTM Moto2 Race Bike Breaks Cover

KTM has surprised the Grand Prix world by announcing that they have built a complete Moto2 bike, together with their partner WP Suspension. The Austrian manufacturer is to give the bike its first rollout at Almeria this week, and announced the existence of the bike on Sunday. KTM have decided to view Moto2 as part of a wider strategy in Grand Prix. After the success of their Moto3 project, and with their MotoGP project due to make its debut in 2017, having a representative in the intermediate class would provide a path for KTM to bring young talent through the ranks. That strategy is already being played out in part the Ajo team, who run the factory Red Bull KTM project in Moto3, and run 2015 world champion Johann Zarco in Moto2. The Ajo team are the logical partners for KTM when they enter MotoGP next season.

XXX: The 2016 Suzuki GSX-RR MotoGP Race Bike

These are the first images of the 2016 Suzuki GSX-RR MotoGP race bike from the Japanese manufacturer, the same machine that is currently lapping around the Sepang International Circuit this week for MotoGP’s first official test of 2016. As you can see, not much has changed visually, though obviously a lot of the development has occurred beneath the fairings of the Suzuki GSX-RR. What we can see though are subtle changes to the twin-spar aluminum frame, which has now been completely filled in on both sides. Also, there is a new and modified air ducts on the side fairings, likely for extra cooling – on the left side, it’s near the top of the bike, while on the right side, the lower ducts has been enlarged to expose the exhaust header more. The shape of the exhaust has also changed, making for a more sweeping design.

Casey Stoner’s First Day Back at Ducati Was A Success

www.youtube.com/watch?v=fi5yZ_6OS2s

Casey Stoner got the first testing miles of his return to Ducati under his belt on Saturday. The Australian started slowly and steadily, doing a lot of short runs to get a feel for the Ducati Desmosedici GP15, on which he spent most of the day, before upping the pace later in the afternoon. Journalists present at the test said Stoner looked a little stiff in his early laps, not getting either elbow or knee down, but soon started to relax, and look more like his old self. He had every reason to be wary: the last time Stoner rode a race bike on the road was during the Suzuka 8 Hours, where a throttle cable malfunction saw him thrown from the bike, injuring his scapula and tibia in the process.

Six New MV Agusta Models Will Debut in 2016

Another more tidbit of news to come from the 2016 MV Agusta Brutale press launch (read the review here), is word from CEO Giovanni Castiglioni that MV Agusta will unveil six new models this year, ahead of the 2016 EICMA show. Castiglioni wouldn’t say which three models it would be, though he made hint with the above slide that three of them would be naked sport bikes, while the other three new models would be fully faired sport bikes. With these hints, it makes the guessing game fairly straight forward. We already broke the news to you that an updated Brutale 675 would debut in Q2 2016, with new Dragster 800 and Brutale 800 RR models soon to follow, with MV Agusta’s updated 798cc three-cylinder engine that now meets Euro4 emission standards.

Ride Review: 2016 MV Agusta Brutale 800

It seemed when MV Agusta debuted only a solitary machine at the 2015 EICMA show, the MV Agusta Brutale 800, with less power, more weight, and subtle design revision, that the Varese-based company had taken a step backwards from its forward progress. Now that we have had the opportunity to ride the machine in Málaga, Spain – we can see that is not the case. The new Brutale 800 signals an elevation of MV Agusta, from a brand with a shiny veneer and little beneath the surface, to a motorcycle company that can not only tug on the heartstrings of our moto-lust, but can also pique our more reasonable senses into seeing the substance beyond the glossy paint and subtle lines. Quite simply put, the 2016 MV Agusta Brutale 800 is the best machine to come from Varese.

Mercedes CEO: No Further Acquisition of MV Agusta

01/13/2015 @ 12:15 pm, by Jensen Beeler20 COMMENTS

2014-MV-Agusta-Turismo-Veloce-800-12

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock.

Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati.

Talking at the North American International Auto Show in Detroit though, Zetsche said “we had a past experience of cross-marketing with Ducati that was promising, but the company was acquired by Audi and the experiment ended.”

“We now have a new partnership with MV Agusta, a very prestigious brand,” the Mercedes CEO continued. “Again, we have established a cross-branding strategy between AMG and MV Agusta and we believe that the two brands are complementary. However, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Goodbye Husqvarna Nuda, We Hardly Knew Thee

05/07/2013 @ 1:58 pm, by Jensen Beeler17 COMMENTS

husqvarna-nuda-900r-black

Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

Hero MotoCorp Eyes Africa and Latin America

11/28/2012 @ 3:37 pm, by Jensen Beeler1 COMMENT

Hero may be losing ground to Honda in its smallest displacement categories in its home market of India, but the Indian brand is poised for good growth abroad. Already linked to a number of projects with Erik Buell Racing, Hero MotoCorp is said to be also eyeing the African and Latin American markets for its next international business moves.

Hoping to enter a few markets in Africa and Latin America by the end of the company’s fiscal year, Hero MotoCorp is cagey on specifics regarding its overall international plan. However, in September of this year, Hero’s CEO Pawan Munjal stated that the company would start assembly plants in Kenya and Nigeria, tipping those two countries as the starting points for the Indian company’s African market invasion.

As for Latin America, Colombian market is favored to be the first vector, with Munjal also tipping that Hero MotoCorp would establish an assembly operation in the South America country, and then presumably work its way farther north. The position also easily positions the Indian company for expansion south into lucrative markets like Brazil, Argentina, and Peru.

The Indian Gambit – Polaris Puts Harley-Davidson on Notice

04/20/2011 @ 6:33 pm, by Jensen Beeler27 COMMENTS

Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.

Talk Amongst Yourselves

02/10/2011 @ 1:50 pm, by Jensen Beeler32 COMMENTS

There’s something happening on the electric side of the motorcycle industry, but no one is talking publicly about it. It’s a fragile idea, and it feels like even mentioning it could jeopardize its very existence. Because of this, I’ve wrestled with putting words down to discuss the topic, not wanting to be the person to spoil the whole thing.

However, lately so many influential people involved with electric motorcycles have independently brought up the subject with me that this discussion is not only becoming unavoidable, but perhaps airing the idea out in public will facilitate some sort of greater dialogue between the different parties. The concept that I’m referring to is of course consolidation.

Ducati Completes Three-Year Strategic Plan

01/11/2011 @ 4:20 pm, by Jensen Beeler6 COMMENTS

Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.

Strategic Meeting for Ducati Corse This Week

12/06/2010 @ 12:03 pm, by Jensen Beeler8 COMMENTS

Jeremy Burgess and crew are reportedly having a meeting with Ducati Corse in Bologna this week in order to discuss and finalize the basic outline for the Ducati Desmosedici GP11. The biggest question on the agenda is whether to use the “Screamer” or “Big Bang” motor for next year.

Other items likely to be discussed include the weight balance of the GP11 (something we already saw Burgess and Rossi working on in Valencia), and the forward fairing design. Tweets from Rossi’s Mechanic Alex Briggs confirm that he and Burgess were at least headed into Rome from Australia this weekend, seemingly confirming this report.

Piaggio Working on a 600cc Aprilia? Gilera?

07/12/2009 @ 12:45 am, by Jensen Beeler3 COMMENTS

This week, the Piaggio group, which owns several brands including Aprilia & Gilera released its 2009-2012 strategic plan, where it told investors that the company intends to develop a range of sports bikes with mid-sized engines for the American market.

What that means exactly is fairly vague, as no other details beyond this simple statment were given, “The Group intends to work on the growth of different brand names, also through the development of sport bikes with mid-sized engines.”

Many have speculated that this means that Aprilia will be releasing a 600cc sport bike to go along side its RSV4, and that seems like a fairly logical conclusion.

And then, we remembered this rumor from last year, Gilera 600cc Supersport 2009 Fact or Fiction?