Tag

Serie Oro

Browsing

More sales news today, as we get word from MV Agusta that they have sold out their Brutale 1000 Serie Oro and Superveloce 800 Serie Oro motorcycles.

Both of the Serie Oro models were limited to a production run of just 300 units each, which is a pretty common way for the Italian brand to launch new models, and we can expect more obtainable “normal” versions of these two bikes to be ready for next year.

While the volume of 300 units isn’t a terribly large or surprising number, one should remember the substantial price tags that come attached to these machines. The MV Agusta Superveloce 800 Serie Oro goes for €28,000 MSRP, while the MV Agusta Brutale 1000 Serie Oro astounds with its €43,000 MSRP.

Only MV Agusta would send a press release out on the weekend, Super Bowl weekend no less. Apparently unable to contain the excitement that the MV Agusta F3 has entered production, the Varese-based company has not only sent out a proof of life video, but also released some information about its three-cylinder supersport and the company in general.

Reportedly selling 12% more motorcycles in 2011 than 2010 (that’s a volume change that can be counted in the hundreds, not thousands), MV Agusta also announced that its orders for the 2012 MV Agusta F3 and 2012 MV Agusta Brutale 675 have nearly doubled MV’s expected yearly volume, though by our math the Italian company is still likely shy of the sales needed to break-even on the financial side of the equation.

With its assembly line running at nearly double its usual capacity, MV Agusta has put together a quick behind the scenes video of the making of the F3. A cool look on what occurs behind the curtain of Oz, it is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.

MV Agusta has officially taken the wraps off its collector’s edition MV Agusta F3 ‘Serie Oro’ motorcycle, showing the three-cylinder supersport machine in its final production trim. Producing only 200 units of the Gold Series, MV Agusta is building these bikes to each customer’s specifications, with a price tag upwards of €20,000 being the name of the game. Helping justify that high cost for the MV Agusta F3 Serie Oro, MV Agusta has made Brembo monobloc calipers, Öhlins forks, an Öhlins TTX rear shock, and forged aluminum wheels all stock on the 675cc supersport machine.

The premium F3 also boasts plenty of carbon fiber and a sophisticated electronics package, though some might find the price hard to swallow in the middleweight sport bike category (even if there are nice touches like painted mirrors and intake grills). Accordingly, MV Agusta has also announced the MSRP for the base model MV Agusta F3, with European pricing set at €11,990. Production for the MV Agusta F3 has also been moved up by four months, meaning bikes will be in the hands of dealers by the end of this year. Photos of the 2012 MV Agusta F3 ‘Serie Oro are after the jump.