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India Is Now the World’s Biggest Motorcycle Market

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Did you just feel that? That movement was a tectonic shift in the motorcycle landscape, as India just surpassed China as the world’s largest market for two-wheel vehicles.

Just how big is the Indian motorcycle market? Last year, over 17.7 million motorcycles were sold in India. That is over 48,000 motorcycles sold…each day. Compared to China, that is a margin of roughly one million motorcycles per year (16.8 million units sold last year).

India has seen a sharp rise in the sales of two-wheelers within its borders over the seven years, growing over 32% during that timeframe. Transportation in general has been growing in India, but that growth has been fueled by the country’s two-wheeler market.

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Report Says Sport Bike Sales in USA Dropped 4.7%

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The data continues to support the notion that sport bike sales are contracting, with Powersports Business releasing a report that sport bike sales dropped by 4.7% over a 12-month period that ended in October 2016.

According to the dataset put together by Statistical Surveys Inc., 75,469 sport bikes were registered in the United States during last year’s time period, compared to the 79,225 motorcycles that were registered the previous year.

While the general trend across the country is a drop in sport bike sales, the research also showed some interesting locations where sport bike sales actually increased dramatically, showing that there may be a location element to the demise of the sport bike.

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2016 Was A Very Good Year for Husqvarna

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Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership.

Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase.

Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.

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Harley-Davidson Sales Dropped 1.6% in 2016

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As motorcycle manufacturers report their 2016 numbers, we see the continued trend that last year was a tough year for OEMs in the USA. Harley-Davidson reports that its sales dropped 1.6% overall (262,221 units) in 2016, but that number doesn’t paint the full picture for the Bar & Shield brand.

Harley-Davidson sales were down 3.9% in the USA for the 2016 sales cycle (161,658 units), which is a stark contrast to the 2.3% growth Harley-Davidson saw abroad with its international sales.

These losses translated to Harley-Davidson’s balance sheet, with the company posting an 8% decrease in net income, making $692.2 million in 2016. Consolidated revenue remained steady however, at $6 billion.

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BMW Makes It Six Record Sales Years in a Row

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2016 was another record sales year for BMW Motorrad, the sixth in a row for the German motorcycle maker. BMW Motorrad sold 145,032 units to customers in 2016, a 5.9% gain over 2015’s sales figure.

Because of this result, BMW says it is well on its way to its goal of selling 200,000 units in the 2020 model year. As lofty (and arbitrary) as that goal is, what is more impressive is the fact that BMW Motorrad has been able to increase its sales volume by nearly 50% since 2010 (98,047 units).

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Ducati Sold Over 55,000 Motorcycles in 2016

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Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%.

This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. 

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

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US Motorcycle Sales Down in 2016, While UK Sales Are Up

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For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated.

Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015.

Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations).

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Triumph Sets All-Time Sales Record in North America

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Triumph Motorcycles is celebrating what it is calling its best sales year ever in North America, boasting a 21% gain on sales in 2016 over the previous year, and for the first time ever, clearing over 13,000 units sold.

“There is no greater testament to the tireless work and outstanding Brand representation of our dealer partners than seeing this kind of success on the sales floor,” said Matt Sheahan, COO of Triumph Motorcycles America.

“We want to thank our dealers for their efforts and our new customers for joining the Triumph Family. We are looking forward to riding with you in 2017!”

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Harley-Davidson Q2 2016 Sales Down 1.9%

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Harley-Davidson released its second quarter sales results today, showing the Bar & Shield brand taking a dip in sales in Q2 2016.

According to its report, Harley-Davidson sales are down 1.9% worldwide, a figure that is due mostly to the company’s performance on its home turf in the USA, which are down 5.2% when compared to Q2 2015.

In fact, Harley-Davidson sales abroad saw a modest gain of 4.3%, but since the iconic American brand still sells roughly two-thirds of its units here in the United States, the sales trends here steer the company’s fate heavily.

To that tune, Harley-Davidson notes that the US motorcycle industry as a whole is down 8.6% in Q2 2016 – a fair point to make, but it is also skewed by the fact that Harley-Davidson accounts for one-in-two of every new motorcycle sold in the USA.

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BMW Motorrad On Track For Another Record Sales Year

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BMW Motorrad has tallied the sales results for the first half of 2016, and the German manufacturer is on track for another record sales year. BMW says that over 80,000 motorcycles have been sold in the first six months of this year, which is itself a record for the marque.

To be precise, 80,754 BMW motorcycles were sold so far in 2016, a 3% increase over this time last year. Unsurprisingly, Germany remains the strongest market for BMW Motorrad, with 13,792 units sold thus far this year (17% of BMW’s total production).

However, BMW Motorrad saw strong results as well in Spain (+22.6%), Italy (+6.9%) and France (+5.6%). BMW Motorrad also leads the 500cc+ market in Spain, Austria, Belgium, The Netherlands, Russia, Brazil, and South Africa.

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BMW Motorrad Q1 2016 Sales Up 7.7%

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BMW Motorrad says that its first-quarter 2016 motorcycles sales are the best start to its motorcycle season, ever for the German manufacturer. To this point, in the first three months of the year, BMW sold 33,788 bikes to customers, up from last year’s mark of 31,370 units.

That 2,418 unit increase comes to a 7.7% growth in Q1 for BMW Motorrad, over the equivalent period from last year. The bulk of those sales came in March, with 16,465 units delivered to customers.

The news is a continuation of BMW’s sales growth, and the German brand has been a testament to what motorcycle OEMs can achieve purely with large-displacement machines, though that will begin to change for the marque.

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