The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above).
Trademark applications with the USPTO show that Polaris has registered “Victory Charger” as a mark to be used with “electric motorcycles and structural parts therefor.”
The application is a strong hint that we could see an electric cruiser from the Victory brand, which is owned by Polaris, in the coming future.
The news is especially timely, as Polaris just acquired Brammo’s electric motorcycle business, and plans on building electric motorcycles at the company’s facilities in Spirit Lake, IA.
As if there wasn’t already enough fuel for the fire, on a product roadmap for investors, Brammo listed an “eCruiser” as a possible future model — a model that could easily be repurposed for the progressive Victory cruiser brand.
Polaris Slingshot owners should take note, as Polaris Industries issued a “Stop Sale & Stop Ride” this week for two issues found on the Slingshot.
As the name implies, this special recall advises all Slingshot owners to stop riding their three-wheelers, and all Slingshot dealers to stop selling the vehicles, until the two issues are resolved.
Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains.
This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.
Bad news if you live in Texas and want to grab the hottest trike on the market right now, the Polaris Slingshot, as the Lone Star State has rescinded its approval for Slingshot sales in Texas.
Despite initially approving the Polaris Slingshot for sales on November 4th, the State of Texas reversed its approval, leaving Polaris to notify dealerships on November 10th that they would be unable to sell the Slingshot, for the foreseeable future.
Polaris is about to release a three-wheeler for the sporting public (UPDATE: it’s now officially out), named the Polaris Slingshot. We’ve already gotten a pretty good look at the Slingshot ahead of its debut, and now just a few hours before its official release we have our first actual photos.
Technically a motorcycle, along the same vein as the Campagna Motors T-REX, riders will need a motorcycle or trike license (where applicable) to operate the Slingshot, despite its car-like form factor, which includes seat belts.
Earlier this month, UBS Investment Research released their Top 10 Predictions for 2014, one of them being that Polaris would release the Slingshot, a three-wheeled vehicle, in the first half of 2014.
Although there has previously been much speculation as to whether Polaris Industries would officially be producing the Slingshot, a press release dated January 3, 2014 discusses the release of a slingshot product line.
According to an analyst from UBS Investment Research, Indian Motorcycles is on track to outsell its sibling company Victory Motorcycles in 2014, its first full year of sales since the company’s recent rebirth.
If this prediction turns out to be accurate, this will be a huge feat for Indian, considering the fact that the American brand only sells three models since its relaunch in August of last year, compared to Victory’s current 15 model lineup.
Polaris Industries has announced that it has bought back 3.96 million shares of the company’s stock from Fuji Heavy Industries, for the tidy sum of $497.5 million — roughly 6% of Polaris’ total market capitalization.
Paying for the stock purchase with roughly $247 million in cash, and $250 in credit, the move is a response to Polaris’ continued push to develop its own engines in-house.
For some background, Fuji Heavy Industries was the sole-engine supplier to Polaris from 1968 until 1995, at which time Polaris began developing its own power plants.
Despite that shift nearly 20 years ago, Fugi has had an integral part of Polaris’ business up until this point, and in 2013 one in four engines in the Polaris model lineup was built by Fuji Heavy Industries.
For 2014 onward though, the use of Fuji engines is expected to drop as Polaris produces more of its own units.
It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.
In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.
You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.
It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.