Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

A Better Look at the Lightning Motorcycles LS-218

05/14/2014 @ 5:51 pm, by Jensen Beeler6 COMMENTS

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It was only two days ago that Lightning Motorcycles teased its upcoming LS-218 superbike, complete with a shadowy look of the 200hp+ electric machine.

With the official debut scheduled for this Saturday at The Quail Motorcycle Gathering in Carmel, California, we don’t have long to wait for the full monty; but with a little Photoshop work, and a little sleuthing, we can have a pretty good idea of what to expect of the final design, or do we?

Raising the exposure and adjusting the levels on the press photo reveals a machine that is about 75% complete. Noticeably missing are the hand controls and instruments, a dash, and it seems some bodywork like the undertail, lower fairing, and windscreen (the photo shows an opaque windscreen, which we have a hard time imagining being a part of the final design).

This Is Pretty Much What the Monster 800 Will Look Like

04/03/2014 @ 2:12 pm, by Jensen Beeler17 COMMENTS

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With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common.

The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale.

With the spied Ducati Monster 800 looking ready for primetime, and Audi’s ownership of Ducati seeing new models debuting outside of EICMA and INTERMOT, a pre-fall launch isn’t out of the question — in fact it’s been the norm with 2015 model year bikes for a variety of brands.

Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster. Seriously, if there wasn’t Luca’s logo on these photos, we could probably pass them off as five-fingered studio shots. Nice work Luca!

Pierobon Ducati 1199 Panigale Streetfighter by Krax Moto

02/17/2014 @ 11:28 am, by Jensen Beeler9 COMMENTS

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Do you remember the Pierobon frame kit for the Ducati 1199 Panigale that we showed you back in November? If you’re a loyal reader, you should — it was one of our most popular articles that month.

An answer for those who think that the Panigale’s “frameless” chassis is affected by the same woes as the MotoGP project, Pierobon’s steel-trellis frame replaces the load-bearing headtube/airbox design from Ducati.

While we wait to hear back from the folks at Pieroban about how their creation goes around the race track, the clever Photoshoppers at Krax-Moto have takien the Italian fabricator’s photos, and used them to ink a very impressive streetfighter / café racer concept.

A little headlight here, and little leather seat there — it’s really surprising how little need to be tweaked to make the design work. If the Pierobon folks are sharp, they’ll include Krax Moto’s changes in a kit for customers. Would you take this over a Ducati Monster 1200 S? We would.

This is Not Rossi’s New Yamaha MotoGP Livery

01/14/2013 @ 1:14 pm, by Jensen Beeler9 COMMENTS

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The great winter depression is nearly over for MotoGP fans, as tomorrow Ducati Corse will debut its 2013 team(s) for the premier class, and soon enough we will see similar events from Honda and Yamaha as well. In February, the boys with their bikes will be back on the track, as the pre-season tests at Sepang again give us our first glimpse at the teams’ progress over the off-season.

Of course, the anticipation doesn’t stop some. Take graphic designer and DeviantArtist Samuel from Italy, he spent the long-winter months photoshopping together what many Rossi fans have been speculating about: the nine-time World Champion’s new livery now that Monster is sponsoring the Yamaha Racing MotoGP team.

Ducati Streetfighter Panigale Concept

07/09/2012 @ 10:29 am, by Jensen Beeler11 COMMENTS

It remains to be seen how the high-reving Superquadro motor will fit into Ducati’s “one-motor-fits-all” strategy, but the speculation is already becoming rife about a supersport version of the Ducati 1199 Panigale, and of course a streetfighter version as well.

With the Panigale’s engine being an integral part of the superbike’s design, there is a definite challenge for Ducati’s design team in making the Emperor of the Sport Bike Kingdom look good naked. Until we see what Borgo Panigale can conjure up, we are lucky to have weekend couch jockey’s on the Ducati.ms forum who happen to have incredible photoshoping skills.

Aprilia ART – A Thinly Veiled World Superbike?

03/30/2012 @ 7:48 pm, by Jensen Beeler9 COMMENTS

The Aprilia ART, as it has become known in the GP paddock, is so far the most competent claiming rule team package (CRT) on the MotoGP grid. Powered by an Aprilia RSV4 Factory motor that is World Superbike spec and beyond, the Aprilia ART also features a chassis that has been developed by the very same Italian company. A turn-key CRT package offered by Aprilia, if you believe the rumors circulating in MotoGP, the Noale-based company’s involvement with the ART doesn’t stop at delivery.

Rumored to be the byproduct of Aprilia’s aborted MotoGP campaign, in the World Superbike paddock the RSV4 is described as a MotoGP bike that was sold to consumers with WSBK domination in mind. Taking the World Superbike Championship in only the team’s second year in the series, Max Biaggi and Aprilia have helped perpetuate that rumor further, and currently lead the 2012 Championship as it races into Imola this weekend.

If a few years ago all the paddock gossip was about how Aprilia managed to campaign a thinly veiled MotoGP bike in WSBK, then this year the talk will surely be how the Italian factory snuck its superbike onto the MotoGP grid. Despite the irony in that statement, it takes only a casual glance at the Aprilia ART and Aprilia RSV4 Factory WSBK to see the immediate similarities between the two machines.

MV Agusta Rivale by Luca Bar Design

02/28/2012 @ 2:01 pm, by Jensen Beeler6 COMMENTS

Luca Bar must be in his lab cranking out designs, because the talented young Italian motorcycle designer has rendered up the heavily rumored and eagerly awaited MV Agusta Rivale. Based on the 675cc three-cylinder engine found in the soon-to-be-delivered MV Agusta F3 and the soon-to-be-unveiled MV Agusta Brutale 675, the MV Agusta Rivale is expected to be a rival (see what we did there?) to the Ducati Hypermotard 796.

Considering that MV Agusta is expected to unveil the Brutale 675 at EICMA later this year, we would expect to see the Rivale break cover in 2013 as a 2014 model. The fact that we haven’t see prototypes of the bike “spied” out in the wild also lends itself to this theory, though the Italian company has reportedly already trademarked the “Rivale” name in foreign markets. Taking what we know about the MV Agusta’s design philosophy with the F3 and Brutale 675, Luca has rendered the shape he imagines the MV Agusta Rivale to take.

KTM SMX-E Imagined by Piers SP

01/23/2012 @ 12:02 pm, by Jensen Beeler12 COMMENTS

As we already know, the KTM Freeride E will be out in 2012 in limited numbers, as the Austrian brand tests the waters on the electric dirt bike market. Building an electric not because they believe in the technology’s immediate relevancy, but because they believe in its future and want to continue being a market leader, KTM is the first big motorcycle OEM to bring an electric motorcycle to market. Giving Zero Motorcycles (and soon Brammo & BRD) a run for its money, the KTM Freeride E is a modest design with its 30hp (peak) PERM motor and 2.1 kWh battery pack.

As a dyed-in-the-wool street biker, I was a bit disappointed that KTM was only bringing the Freeride E out as a dirt bike, with no supermoto variation available. Thankfully I was not alone in that sentiment, as Kiska Senior Pixel Pusher Piers SP also longed for an electric Austrian backing-it-in machine. The difference of course is that as a blogger, I have no concept of creating something of my own (that’s moto-journo humor right there folks), while Piers SP is a zen voodoo digital samurai (truth). Needless to say, photoshopping ensued.

Rendered: Ducati 1199 Panigale Race Replicas

12/09/2011 @ 10:07 am, by Jensen Beeler8 COMMENTS

It’s only a matter of time before Ducati releases some race replica paint jobs for the recently unveiled Ducati 1199 Panigale. It almost certainly won’t be during the 2012 model year, but in 2013 don’t be surprised to see some race-inspired colors adorning Bologna’s flagship superbike. Seemingly beating Ducati to the punch, the guys over at MotorBikeTV have put together some fine photoshops of what the Ducati 1199 Panigale race replicas would look like. Hayden, Bayliss, Checa…the only thing missing is perhaps the most important race replica of all: Valentino Rossi’s.

With The Doctor signing onto the Italian MotoGP squad for two seasons, the match was a marketing director’s dream come true. And while the Rossi yellow might clash with the Rosso Corsa, you can beat anything stamped with a 46 and the Ducati Corse logo will sell like hot cakes…it did for the Ducati Monster at least. A Rossi-branded Ducati 1199 Panigale? The sound you just heard was Ducatisti worldwide having spasms of joy, of the change-your-pants variety. Thanks for the tip Sergio!

Moto Morini Corsaro Veloce by Luca Bar

04/26/2011 @ 2:06 pm, by Jensen Beeler5 COMMENTS

In case you haven’t notice, we really like the work of Luca Bar. The young Italian designer has an eye for motorcycles we like to own, so it seemed fitting that we show off one of Bar-Design’s older works, the Moto Morini Corsaro Veloce.

With the fabled Italian company set to go up on the auction block again this summer, we thought perhaps some inspiration from Maestro Bar would help pull some buyers out of the woodwork. At the very least, it’s an excuse to show off some more drool-worthy motorcycle eyecandy.