When Honda showed off its new “Leyla” paint scheme for the new middle weight CBR600RR, the name had us a little confused, but the sometimes clever folks at MCN have spotted what many in the industry (including us) missed. That black & white camo-eque paint job is in fact a woman…moaning in delight…we think her name is Leyla. Take a second look, and you’ll see it.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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In addition to the 2010 CBR1000RR, Honda has also announced the 2010 CBR600RR. Like the fireblade, the 600cc middleweight gets a revamping to its color choices.

When BMW set out to build the S1000RR, they wanted to challenge the Japanese manufacturers on their home turf and break out of their established mold, with an inline-four 1000cc superbike contender. The result was a 193hp superbike with traction control and ABS brakes, all in an affordable package (allegedly).
Also a part of this “outside of the box” thinking, was some things we could probably do without. The first of which is that asymmetrical head light. Second, and more to the point, the choice in available colors. After teasing us with pictures of a handsome S1000RR in a red/white/blue paint scheme, BMW debuted the bike in lime green livery, and then showed pictures of the bike in brown and black options. That left us a bit miffed. But luckily we have gotten word that the red/white/blue scheme will be available, but at an additional cost.





