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Suzuki Is Celebrating 100 Years with Bold New Graphics

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This year might be a throw away for many people (for the record, it lost me at murder hornets); but for Suzuki Motor, 2020 marks the 100th anniversary of its incorporation – having been formed as the Suzuki Loom Manufacturing Co. in 1920 by Michio Suzuki.

To celebrate this century-long milestone and achievement, Suzuki Motor is doing what it does best: bold new graphics. As such, the three GSX-R models are getting a special 100th Anniversary livery, which draws heavily from the brand’s MotoGP program.

These special colors for the GSX-R600 ($11,599), GSX-R750 ($12,699), and GSX-R1000R ($17,999) will be available in only limited numbers  and will be sold as 2021 model year machines.

For those not doing the math, these prices on the 100th anniversary bikes represent a $300 increase on the GSX-R1000R price tag, and a $200 increase on the GSX-R600/750 price tags, which is a modest bump.

For nerd points, 2020 is actually the 110th year of operation for Suzuki, as before it was incorporated into a company, Michio Suzuki operated the business as Suzuki Loom Works, which he started in 1909 in Hamamatsu, Japan.

For double nerd points, this year is also the 60th anniversary of racing for Suzuki, which is why the MotoGP team is using a retro-inspired livery this season on the GSX-RR race bike.


2021 Suzuki GSX-R600 100th Anniversary Edition:

2021 Suzuki GSX-R750 100th Anniversary Edition:

2021 Suzuki GSX-R1000R 100th Anniversary Edition:

Source: Suzuki Motor of America

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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