Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Spy Photos: Ducati 1199 Panigale Load Testing

09/24/2011 @ 2:14 pm, by Jensen Beeler52 COMMENTS

No sooner did Ducati officially announce the existence of the the 2012 Ducati 1199 Panigale, than the Italian company’s new flagship uber-Superbike was caught blasting down an Italian highway. The purpose of the highway test should be apparent to even the most casual of motorcycle enthusiasts, as Ducati is clearly load testing the 1199 Panigale, marking sure the new motorcycle is ready to meet the strict requirements necessary for the American market.

Honestly, we didn’t think Ducati Performance had a “ponch” option for its Ducati-branded race leathers, though we hope the company has some variations in a more slimming black. Insert a couple more fat jokes, and I think we’re good to go here — and surely there’s a test rider in Bologna who will get a good ribbing come Monday at work. More photos after the jump, leave your “constructive remarks” in the comments.

BMW is Developing a Laser Headlight

09/01/2011 @ 1:45 pm, by Jensen Beeler7 COMMENTS

Yes, you read that right — frickin’ laser beams. Prompting too many mainstream sci-fi culture references for our overly-geekish selves, our heads here at A&R are literally exploding like Alderaan right now over the idea of sharks ill-tempered sea bass motorcycles using lasers as a headlight replacement. Setting its BMW phasers to stun today, our favorite Bavarian company is already exploring ways to replace the brand-spanking-new LED headlight technology that is just now making its way onto premium automobiles.

BMW hopes that laser technology will not only make for a more advanced headlight in terms of features, but also one that is more energy efficient. Admittedly the company is only exploring the technology initially for its automobiles, but we can only imagine the laser headlights will trickle down to motorcycles before we have to travel 88 mph and go back to the future.

Moto-Grip: Because Not Everyone Has Love Handles

08/10/2011 @ 3:15 pm, by Jensen Beeler8 COMMENTS

I’m on the fence with this product. There’s an element with the Moto-Grip “passenger safety harness” that strikes you with one of those “now why didn’t I think of that” moments. The idea is a simple harness that a rider wears, which provides hand grips on the rider’s chest and back that a passenger can hold onto as they are performing their various pillion duties. Looking like one of those baby backpacks that helicopter parents employ to lug their child around in, the Moto-Grip is fairly straight-forward with its $179 design.

Kwikasfaki by Cabbie

07/29/2011 @ 5:51 pm, by Jensen Beeler28 COMMENTS

Take one Kawasaki H2 750 motor, recently decommisioned from drag strip duty we might add, throw in a plenty of bling parts, for measure include one deliciously white powdercoated frame, and you’ve got one seriously trick bike that is sure to go “kwikasfaki” (295lbs, 135rwhp, 9.3 down the ¼ mile if you’re a numbers person). Oddly enough, that’s exactly what one member on the Custom Fighters forum, named cabbie, did (full build thread here), and the result is Pamela-Anderson-in-a-wet-leotard-on-a-windy-day stunning.

While everyone is busy trying to murder out every piece of their motorcycles with the darkest shades of dark (quick diversion: has anyone noticed how the OEMs are all finally catching onto the styling trend?), cabbie is going the other way with his design: all white everything. The result is a bright and eye-catching bike, and oh…check out those three gorgeous two-stroke exhaust pipes. We’d write more, but we’ve soiled ourselves. More photos after the jump.

Video of the Husqvarna Nuda 900R Makes Us Feel…Bleeh!

07/06/2011 @ 12:44 pm, by Jensen Beeler16 COMMENTS

The straw vote in the A&R office is that the jury is still out on the recently unveiled Husqvarna Nusa 900R. We like that BMW is setting up Husqvarna to be the more edgy on-street brand in its two-wheeled house, and the maxi-motard is a safe street entry for the otherwise dirt-based company. A narrow, fairly light, and peppy twin should be fun to blast from stoplight to stoplight, lane-split between traffic-packed cars, and generally just hoon about town. Price of course will be an issue for the Nuda 900R, as its components don’t suggest a cheap price tag, of course we don’t think Husqvarna (read BMW) is too concerned with that issue, as they’re likely focusing on the more exclusive side of the market continuum.

Speaking of select target markets, the looks are not the most generally palatable, with our office’s spectrum of reception ranging from drool-worthy praise to motions of people hanging themselves with their belt (and not in that good auto-erotica asphyxiation sort of way). One thing we can agree on, as far as promo videos go…this one doesn’t really achieve any of the goals we’d think Husqvarna would set out for its first street bike.

KTM 690 SMC R by Isaac Chavira

03/29/2011 @ 10:14 am, by Jensen Beeler1 COMMENT

More work from our man Isaac Chavira, maker of the Ducati Monster 848R everyone was drooling over last week. This week Chavira turns his attention to Austria and its resident motorcycle maker KTM. Focusing on Team Orange’s supermoto offering, Chavira has dreamed up a KTM 690 SMC R concept bike, saying “I’d really love to see this bike come to reality and frankly speaking I don’t see why it cant become a reality. Heck any gear head worth his salt can build 95% of this bike from a KTM parts catalog.” That sounds to us like a challenge.

Cigarette Racing 42X Ducati Edition Racing Boat

02/17/2011 @ 9:52 am, by Jensen Beeler15 COMMENTS

It seems Ducati is willing to put its label on just about anything these days, boats being no exception. And when this press release hit our inbox this morning phrases like “you’ve gotta be f*ing kidding me!” echoed off the walls of our still unfurnished office. But in all honesty when we opened the email and saw pictures of the red & white Cigarette Racing boat, we perhaps regretted our initial impression.

Straight out of a Miami Vice episode, the 42′ hull of the Cigarette Racing 42X Ducati Edition Racing Boat is pure white with red accents and Ducati logos. We’re not that into the ocean boat racing thing, but boy have they come a long way from what little of the 1980’s we remember. While we’d probably never own such an impractical machine (motorboats are cheating anyways), we certainly wouldn’t turn down a chance to romp around for a day in this 42X Ducati Edition speed machine, what with its dual 1,100hp Mercury Racing engines (that’s 2,200hp for the mathematically challenged).

Oregon Considers No Helmet Law

02/15/2011 @ 5:12 pm, by Jensen Beeler45 COMMENTS

I love our neighbors to the north, endless outdoor fun, progressive thinking, and an affinity for things of a more “crunchy” nature. But as a 5th-generation Californian, it is ingrained in my head to fear and mistrust the oppressive dictatorship and hate machine the Oregonians run (the California public school system starts this process in the second grade), as they steal children in the middle of the night and brainwash them into Birkenstock-wearing slave labor and questionable physical hygiene boot camps.

So it comes as some surprise that the Oregon State House of Representatives is introducing a bill to allow motorcycle riders, ages 21 and over, the choice of whether they want to ride with helmets or not (an act that misguided tea party wannabes equate with freedom on the open road).

Suzuki Sells More Bikes in 2010, But Made Less Money

02/07/2011 @ 5:19 pm, by Jensen Beeler7 COMMENTS

Here’s one to wrap your mind around: Suzuki sold more motorcycles in the last 9 months of 2010 than it did in same time period in 2009, but somehow managed to make less money on those sales. Selling 975,000 units in Q2-Q4 of 2010, Suzuki scored an encouraging 6.1% sales increase, but the Japanese company made only ¥186.3 billion in revenue ($2.26 billion USD), which was down 4.6% from the ¥195.2 billion ($2.37 billion USD) made in the same timeframe in 2009. Puzzling, no?

Jorge Lorenzo Goes Rockstar

01/10/2011 @ 1:22 pm, by Jensen Beeler11 COMMENTS

Two interesting things to note today: 1) the internet is an endless source of entertainment, especially when MotoGP Champions take to social media like Facebook & Twitter, and 2) when Jorge Lorenzo starts dressing up like Kid Rock, we can finally see how ridiculous us Americans must look to other people of the world. Observations on life aside, Lorenzo appears to have quietly picked up sponsorship with Rockstar Energy Drink, which resulted in this photo being sent out to his Twitter followers.