Not only have bikes like the Honda CBR250R and Kawasaki Ninja 300 shown a lucrative market for small-displacement machines in the United States, but AMA Pro Racing’s recent announcement that it is considering a national racing class for ~250cc bikes should sweeten the pot for the “Ready to Race” brand.
The first of the new BMW R nineT motorcycles rolled off its assembly line today, a fact that is only newsworthy because so many motorcycle publications are struggling for content in these coming winter doldrums.
It was only a month ago that we were overwhelmed with stories of new bikes debuting in Milan, and now we motorcycle journalists must scrounge around for anything lurid that is at least tangentially related to motorcycles. I hear there is a law student in Italy selling nude photos of herself so she can buy a new scooter. Juicy.
Who doesn’t like a good tit story, right? But instead I offer to you perhaps the biggest development in motorcycling this year — a story that no one else has thought to discuss, until now — and it is about the BMW R nineT itself, and what it represents not only for BMW Motorrad, but also for motorcycling as a whole.
About a year and a half ago, I wrote a post that compared two sets of photos that had been done by Portland, Oregon Ducati dealership MotoCorsa. The first set was called “seDUCATIve” and featured a model name Kylie and the Ducati 1199 Panigale — you can imagine what those photos looked like.
MotoCorsa did something interesting with its second set of photos though, which were titled “MANigale”. Featuring male mechanics from the dealership, these good-humored lads recreated Kylie’s poses with the Panigale, complete with heels, tube tops, and booty shorts. It was good fun, and since I have a personal vendetta with the “girl on a bike” trope of motorcycle marketing, it made for good commentary as well.
The seDUCATIve vs. MANigale article was a fairly popular story on Asphalt & Rubber, it had its couple days of fame, and that was that — or so I thought. For the past month now, the MANigale story has been hitting various more mainstream outlets worldwide — much to my surprise, but also delight.
You would have to be living in a hole not to have heard about the video footage of a Range Rover plowing through a group of motorcyclists, and the chase through New York that ensued afterwards.
I say this not because the video has been the highest trafficked article on Asphalt & Rubber this week so far, though it is; nor do I say this because the video has been posted to virtually every motorcycle forum and blog on the internet, though it has; but instead because the video has elevated itself out of our obscure sport and into the national, if not international, public consciousness.
It is rare that motorcycling finds its way into mass media, and unfortunately it is rarely a good thing when it does so. Motorcycling by and large has an image problem in the United States. Few motorists commute via motorcycle, which means our industry is filled with people who come to motorcycles from either a hobby, sport, or lifestyle perspective, and because of this motorcycles remain on the fringe of mainstream society.
For some, that is the allure. Motorcycling is “something different’ which in turns allows a motorcyclist to express their individuality in an obvious manner. To illustrate this point, I am fairly certain that the vast majority of flame threads that start on forums and blogs can be boiled down to the premise that because your enjoyment of motorcycles is different from my enjoyment of motorcycles, it therefore must be wrong.
I had a good chuckle last week, you see one of my Facebook groups posted up some rumors they heard about the upcoming Ducati middleweight sport bike — namely that it would have a double-sided swingarm. ”That’s ludicrous,” I said to myself, as I posted an even snarkier reply to the Facebook (oh sweet internet, how you bring the asshole out in all of us).
Hrmm…well, it appears I was wrong, as spy photos of the “Ducati 899 Panigale” surfaced just days later, and sure enough, there is a double-sided swinger bolted onto the Babigale™.
While it surely gets my goat that I was pie-in-the-face wrong on this rumor (on Facebook no less), what really grinds my gears was that the new model from Borgo Panigale flies in the face of my basic understanding of how Italy’s iconic motorcycle brand even thinks.
It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.
In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.
You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.
It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.
In 1952, Doris Lessing, a Nobel prize-winning author, was one of a group of writers and prominent intellectuals who visited the Soviet Union, then in the iron grip of Joseph Stalin, one of history’s greatest criminals and murderers. She was introduced to the political leaders of the country, and escorted around the nation by the Russian secret police. Lessing, along with the others on the trip, returned home to write gushing praise of the Soviet Union, describing it as ‘a land of hope.’
In her later years, Lessing wrote a damning condemnation of her own naiveté during the visit. “I was taken around and shown things as a ‘useful idiot’… that’s what my role was. I can’t understand why I was so gullible.” She had seen only what had been shown to her, believed what her guides – all of whom worked for the secret police – told her, and accepted the testimony of the workers she spoke to, workers who had been carefully selected, and briefed to project the right message, or sufficiently intimidated to not let any of the real truth slip.
A ‘useful idiot’ is exactly how I feel all too often working in the MotoGP paddock. With no formal training in journalism, and only my gut instinct to follow, it is hard to sift out the underlying facts from the fiction being projected all around me. Most of motorcycle racing journalism – in fact, most of sports journalism – relies almost entirely on the word of others.
A journalist will speak to a rider, or a team manager, or an engineer, or a press officer, and write a news story based on what they have just been told. If they are a good journalist, they will try and verify what they have been told by checking with other sources. If they want to sell newspapers, they will write what suits them, and let the checking be damned.
On Friday, reports came out of Jerez that MotoGP rider Hector Barbera had been arrested for assaulting his girlfriend. With the case handled by Spain’s special domestic violence courts, Barbera received a sentence of six months in jail, while his girlfriend also received five months in jail, as she was also found guilty of assaulting Barbera in the exchange. With details of the event seemingly under lock and key by the court’s proceedings, speculation has been rife about the incident.
Hoping to set the record straight, Barbera has released a clarifying statement via his Facebook page, though it does little to shed more light on the situation, and reinforces some very disturbing notions already held about misogyny in Spain, and by proxy MotoGP as well. Stressing that he himself was a victim, as was found by the court, Barbera adds that he would “never think on hurting or damaging any person, no matter woman or men, ” and is adamant that he is “firmly against any type of mistreatment or abuse to anyone.”
That is an interesting statement considering that Barbera’s presumably now ex-girlfriend, identified only by her initials D.P., was sent to the hospital with visible bruising because of Barbera’s own actions. To be fair, Barbera’s own injuries have not been a topic of much discussion, and he is presumed to have suffered some form of battery as well, which presumably makes what he did more justifiable — at least, that seems to be the point Barbera is trying to make in his statement.
Looking at the story from American eyes and predispositions, a man assaulting a woman, whether provoked or not, is automatically cast as the guilty party — it is perhaps the one ironic role-reversal in America’s own battle with sexism and misogyny in its socio-legal systems. As one of my legal colleagues said to me, “a speedy trial, and both parties getting punished? That would never happen here in the United States.” Quite right.
Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.
For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.
Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.
“This is the reality,” factory Ducati rider Andrea Dovizioso told the media after finishing 7th at Qatar, some 24 seconds off the pace of the winner, Jorge Lorenzo. Hopes had been raised on Saturday night, after the Italian had qualified in fourth, posting a flying lap within half a second of polesitter Lorenzo.
While Dovizioso’s qualifying performance had been strong, he had at the time warned against too much optimism. The Desmosedici is good on new tires, but as they begin to wear, the chronic understeer which has plagued the Ducati since, well, probably since the beginning of the 800cc era, and maybe even well before that, rears its ugly head and makes posting competitively fast laps nigh on impossible.
The problem appears to be twofold. Firstly, a chassis issue, which is a mixture of weight distribution, gearbox output shaft layout, frame geometry, and to a lesser extent chassis flexibility. And secondly, a problem with engine response, an issue which is down in part to electronics, and in part to Ducati still using just a single injector per throttle body.