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Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced.

That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan.

If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

At a time when made-in-Japan meant cheap and poorly manufactured imitation, Yamaha endeavoured to build motorcycles that could capture hearts as much as wallets by using a corporate philosophy they call Kando.

What is the difference between winning in Moto3 and finishing at the back? The glib answer is “about 50 seconds”, but there must be an explanation for that gap.

It is a question which many have pondered, and to which there are few easy answers. Clearly, there is a difference in equipment, level of ability, and the ability of the team to get the set up right. But is there anything we can identify directly?

The one factor which we might be able to see in the lap times is the effect of hard work. Motorcycle racing is (paradoxically) a physically demanding sport, and physical fitness is one factor which a rider has in their own hands. Training, and dedication to training, could be a factor which makes a difference.

It may not be the difference between first and last, but it could well be the difference between finishing in the points and finishing at the very tail end of the field.

It will be a new year soon, and for some of Asphalt & Rubber‘s more international readers, New Year’s Eve may have already given way to New Year’s Day (Happy New Year, if that’s already the case).

Going through my various feeds, it seems obligatory that we make some sort of Happy New Year proclamation, summarize the stories the site has covered, and share some insight on the inner-workings of our operation here at A&R. The Dude abides, but bear with me first.

It seems like we hardly talk anymore, you and I. Sure, every day I and the rest of the Asphalt & Rubber crew bring you stories to help fuel your motolust, but aside from the snarky messages I leave in the comments section, we haven’t really been getting enough “us time”, so to speak.

I want to change that, at least intermittently, on these doldrum Sundays, with a column that really has nothing to do with motorcycles…at least not directly.

This is something I’ve been wanting to do for a while now this year, but I just didn’t get around to starting because either I thought I was too busy, or I didn’t have a subject at-hand to explore, or I dunno…derringers.

Now as I begin planning what’s ahead for A&R in 2015, I see the same problem occurring: projects have long languished on my to-do list, and I keep saying “yeah, we should do that…” with no results in sight.

The issue is one of impulse, that moment of force that pulls you from the warm spot on the couch and back to the Bat Cave again. The issue is one of “saying yes”, ideally with reckless abandon.

What is the biggest problem in motorcycle racing today? Is it the predominant role electronics are playing, ruining the racing? Is it the ever more restrictive rules imposed, killing bike development and the spirit of Grand Prix racing?

Is it the lack of competitive machinery, making it impossible for anyone but a factory rider to win a race? Or is it the dominance of the two top manufacturers, driving costs up and discouraging wider manufacturer participation?

You can point to all of those and more as being an issue, but they pale in comparison to the real problem the sport of motorcycle racing faces at the moment: Money.

Specifically, the lack of it, and the inability of almost everyone involved in the sport to find ways of raising any. All of the ills of both MotoGP and World Superbikes can be traced back to this single failure.

In a few hours time, we will know who will be the 2014 World Superbike champion. Tom Sykes leads Sylvain Guintoli by 12 points going into the final two races at Qatar. With 50 points up for grabs, the title race is still completely open, and in a series as close as World Superbikes has been this year, anything could happen.

What both Sykes and Guintoli need are help from their teammates. Guintoli most of all: if the Frenchman is to be champion, he will need someone, such as his Aprilia teammate Marco Melandri, to get in between him and the Kawasaki of Sykes.

Sykes, on the other hand, can wrap up the title by winning both races, or at least finishing ahead of Guintoli. If he can’t finish ahead of the Frenchman, then he will hope that his teammate Loris Baz can assist.

As loyal teammates, surely Melandri and Baz will be happy to help? That was only partially the case at the last round in Magny-Cours. In race one, Melandri theatrically waved Guintoli past and into the lead, making it patently obvious that victory was Melandri’s to dispense as he saw fit, and he was prepared to allow his teammate to win this time.

Further back, Baz did the same same for Sykes, though without making quite as much of a song and dance about it as Melandri did.

Race two was a different affair. Once again, Melandri led, and could grant victory to Guintoli if he wanted to. He chose not to, taking the win – despite his pit board making the feelings of his team very clear indeed, for the second race in a row – and taking 5 precious points from Guintoli.

If Melandri had obeyed team orders and moved over, then Guintoli would have trailed Sykes by 7 points instead of 12. That would put Guintoli’s destiny in his own hands: win both races, and it would not matter what Sykes did.

Now, Guintoli needs help, he needs someone between him and the Englishman. Will his teammate come to his rescue this time? Will the Aprilia WSBK team issue team orders again, commanding Melandri to serve the cause of Guintoli’s championship challenge? At the core of this is a much bigger question: Is motorcycle racing a team sport?

I have seen a lot of things in the motorcycle industry since I started Asphalt & Rubber, but never before have I seen something like this. During the autumn months, it is not uncommon for A&R to receive tips about new motorcycle models that are about to debut, and today was seemingly no different.

This morning we got an enthusiastic email from a purported regular reader (make that two readers now), asking why we weren’t covering the leaked details on the supercharged Kawasaki H2, which were apparently “going viral” all over the internet, as the email told us. To give us proof of that assertion, they included in the emails links to a Facebook page for a new web forum for the H2, which is where the leak apparently occurred.

A quick check on our massive RSS feed (roughly 600 publications now) showed the viral story had only been picked up by one other publication, Motorcycle.com. MO ran the story with the headline “Inside Info About Kawasaki’s Radical H2 Sportbike?” — which had been written by the ever loveable “Motorcycle.com Staff” author, and qualified with the profession’s ubiquitous “?” phrasing.

Our friends at MO certainly do a bit of traffic (I say that with sincerity), though I normally wouldn’t use a single publication covering a story as an indication of that story going viral, but ok whatever…hyperbole is part of the game.

Like any good editor though, I dove into the story deeper. What I found has me supremely worried.

Continuing our look at how the MotoGP riders stack up so far, we already reviewed the top eight in the championship, from Marc Marquez to Andrea Iannone, and now we pick up where we left off, reviewing the bottom half of the championship standings.

We start with Stefan Bradl who is ninth the MotoGP Championship, and work our way down to Mike Di Meglio, who has yet to score a point in the premier class this year.

With MotoGP on its summer break, and the riders combining a bit of relaxation with a lot of training, there is time to review the first half of the season. Who has performed above expectations, and who has fallen short?

Here’s a rundown of how we rate the MotoGP riders over the first half of the season. Today, the top eight riders in the championship, from Marc Marquez to Andrea Iannone. The remainder, from Stefan Bradl to Mike Di Meglio, will appear in another post.

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous.

While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

I was reading DealerNews last week when I stumbled across a brief story about how Harley-Davidson was being sued by a couple, because the Bar & Shield brand did not offer the 2012 Electra Glide Classic with an anti-locking brake option.

The lawsuit comes about as a couple was riding two-up on their motorcycle in Texas, when a car suddenly cut in front of them. Locking up the wheels of the Harley-Davidson, the motorcycle fishtailed out of control, and flung the couple quite some distance. They are subsequently suing Harley-Davidson for $75,000 in damages.

I can already foresee the pro-business comments below this article, deriding these motorcyclists for a series events that amount to “their fault” for their medical and financial woes — after all, it was they who chose to buy a motorcycle without ABS, right?

Legal scholars, and those familiar with tort law and product liability in the United States though, will see the case quite differently. And barring specific details and circumstances, the conclusion to this lawsuit will almost certainly side with the complainants, not Harley-Davidson.