Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Editor’s Blog: A Last Lingering Thought for 2014

12/31/2014 @ 4:51 pm, by Jensen Beeler28 COMMENTS

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It will be a new year soon, and for some of Asphalt & Rubber‘s more international readers, New Year’s Eve may have already given way to New Year’s Day (Happy New Year, if that’s already the case).

Going through my various feeds, it seems obligatory that we make some sort of Happy New Year proclamation, summarize the stories the site has covered, and share some insight on the inner-workings of our operation here at A&R. The Dude abides, but bear with me first.

MotoAmerica Announces TV and Online Coverage

12/05/2014 @ 3:02 pm, by Jensen Beeler13 COMMENTS

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Good news for American road racing fans, as MotoAmerica has announced its TV and online streaming agreement for the 2015 season and onward.

The multi-year agreement sees all MotoAmerica races being televised on the CBS Sports Network, during the weekend afternoons and in primetime.

Event highlights, features, and other content will be featured on Torque TV, which will serve as a central online destination for American motorcycle racing enthusiasts.

That Was Not the 2015 BMW S1000RR & Here’s Why

08/28/2014 @ 5:52 pm, by Iwan van der Valk11 COMMENTS

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A couple days ago we ran a story that purported to show the front section of the 2015 BMW S1000RR in a CAD rendering. We already know from spy photos that the S1000RR is getting an update, and we are curious to see if BMW will introduce a symmertrical headlight, like it seems to be doing with the S1000XR sport-tourer.

The story was bogus, and as many of our readers pointed out in the comments, the photo in question was a rendering of the original S1000RR, circa 2009. I asked our good friend Iwan at Oliepeil, who has written several times here at A&R already, to elaborate on why this bogus story was run because it’s an important topic when it comes to digital publishing.

I don’t pretend to boast that Asphalt & Rubber is immune from the follies of online journalism, though we might be the most transparent. Any reader online, reading any subject matter, should consider their sources and apply critical thinking to what they read. If you’re ever looking for ours, they’re at the bottom of ever story, usually with a link. – Jensen

Maybe you’re asking yourself how all those websites and magazines are able to bring motorcycle news to you every day. Let us explain how that works, with an example.

Our amazingly handsome and hyper-intelligent Dutch friends at Oliepeil.nl, the best motorcycle website in the world, have quite a reputation of serving up scoops, for which they often upset the worldwide motorcycle industry complex, every now and then. We are also known for our pratical jokes.

So the site I run, Oliepeil, put up a photo of the 2011 BMW S1000RR on our website, with a hint and a link to a spyshot of the rumoured 2015-version of that bike here on Asphalt & Rubber. We didn’t use a real photo, but a rendering that we “borrowed” from a website that sells 3D CAD models. What happened afterwards shows how news is being made in 2014.

Trackside Tuesday: The Content Economy

07/23/2014 @ 12:22 pm, by Jensen Beeler19 COMMENTS

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A question I pose to my photographer friends: why should I go to your site on a regular basis? For most of the photographers I work with, their websites are more like digital portfolios — selections of their best work, maybe a couple lines of prose to art things up, and a contact button. If they’re really savvy, maybe there are password-protected customer galleries available too…probably being hosted on SmugMug or some other prosumer service.

I get why that is the case, this is the online version of the physical portfolios that photographers used to carry around (some still do) to peddle their wares to editors and fans on race day. Maybe a few years ago, that is the kind of website I would have made as well. Show off my work, get my name out there, I’m starving damn it, buy my prints! Ah, but alas that’s not the kind of website that thrives in the cutthroat digital landscape — we want more, and for free.

As a publisher, I’m constantly juggling the interests of the photographers I work with with the needs and expectations of my readers. I want 10,000-pixel-wide shots that anyone can download without a watermark; that is after all what I would want if I was a reader of Asphalt & Rubber, and that is standard I use when trying to make decisions about this site. “Would I want to read this?” is a common question I ask myself.

For photographers, the game has traditionally been the opposite online. In a world of right-click-save-as, the opportunity for someone to snatch a high-resolution photo for just about any purpose is an easy one. There’s not much that can be done to stop it — for every trick, there’s a workaround. A for every click, money is being taken off the table. They only way to make sure your photo isn’t stolen when publishing online, is not to publish it, and even then…scanners.

I feel the plight for my photographer friends, and perhaps if my own shots were any good, I’d feel just as defensive about my hard work swirling around the interwebs with nary a check coming to my inbox. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn.

Over the course of our many adventures, I’ve had the fortunate ability to debate these ideas with my good friend and colleague Scott Jones — maybe you’ve heard of him.

I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. I love the fact that I can look his work a dozen times, and each time come away seeing something I didn’t pickup on before. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

Motorcycle Safety Foundation Launches iTunes U Courses

03/06/2014 @ 3:03 pm, by Jensen Beeler8 COMMENTS

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Want to improve your riding skills from the comfort of your computer or tablet? The Motorcycle Safety Foundation (MSF) has the digital solution for you. Releasing four courses onto the iTunes U store for free, the MSF has made available a wide variety of tips and strategies to help motorcyclists to sharpen and hone their two-wheeled craft.

The four courses are “An Adventure in Motorcycle Physics,” “Dr. Ray’s Street Strategies,” “Dr. Ray’s Guide to Group Riding,” and “Dr. Ray’s Seasoned Rider,” with each class consisting of 20 or so chapters.

World Superbike Online Video Pass – $95 for a Full Season

02/14/2014 @ 2:32 pm, by David Emmett25 COMMENTS

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Dorna has revealed the pricing for its online video pass for the World Superbike Championship. The price for a full season of coverage via the WorldSBK.com website is to cost €69.90, or around US $95.

Included in the price is live access to all World Superbike races, as well as the ability to play them on demand after the race is over. There will also be access to a highlights package of each race, and rider interviews, and exclusive features. There is also an archive of race and season reviews going back to 1993.

MAG Acquires Motorcycle Superstore

03/27/2012 @ 3:16 pm, by Jensen Beeler2 COMMENTS

The Motorcycle Aftermarket Group (MAG) continues to be a force of acquisition in the motorcycle industry, as the group has announced its purchase of Motorcycle Superstore. Forming from the purchase a Death Staresque retail group with Motorcycle Superstore and J&P Cycles, MAG has added one of the largest online retailers of sport, street, & off-road motorcycle products to its existing interest in the largest online v-twin parts and accessories retailer.

“Since founding Superstore 14 years ago, I’ve seen it grow from a humble start-up to one of the nation’s largest retailers in the powersports industry,” said Motorcycle Superstore Founder Don Becklin. “Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved.”

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Cycle News Rumored to Have Shut Its Doors

09/01/2010 @ 5:59 am, by Jensen Beeler3 COMMENTS

UPDATE: Cycle News has indeed closed its business doors.

Rumors are rife that Cycle News has closed it’s doors after nearly 50 years of motorcycle print publishing. Once the pinnacle publication of the industry, Cycle News has slowly seen its readership get eaten up by conglomerate driven publications like Cycle World, Motorcyclist, and Sport Rider…and of course web-based motorcycle news sites like yours truly. As Superbike Planet’s Dean Adams puts it, “if true, this is truly the end of an era for the motorcycle publishing industry,” we couldn’t agree more.

Visordown to Go Paperless – Online Only Magazine After September Issue

07/14/2010 @ 2:33 pm, by Jensen Beeler10 COMMENTS

British motorcycle magazine Visordown will sell its last hardcopy of its magazine this September, as the publication shifts to a digital-only format. Formerly Two Wheels Only (TWO), the magazine changed its name to Visordown in 2009. The move to an online-only format is result of the dwindling advertising revenue in the print world, which hit the motorcycling industry especially hard in the recession, and reduction in Visordown‘s circulation.