Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MV Agusta USA Announces 2015 Pricing

12/30/2014 @ 11:12 am, by Jensen Beeler7 COMMENTS

mv-agusta-turismo-veloce

MV Agusta USA has released the pricing info for its 2015 model year motorcycles, after the Italian company had re-evaluated its pricing strategy in the USA. Accordingly, MV Agusta has gotten very aggressive with its US pricing, with several models seeing a modest price decrease, or ABS added for free.

The biggest price drop is the MV Agusta Rivale, which has been made more affordable and to give room for the touring-oriented MV Agusta Stradale. The MV Agusta Turismo Veloce has been added to the 2015 model year list, as expected.

But, perhaps most surprising is the announcement of the MV Agusta F4 RC — a motorcycle that was leaked ahead of the EICMA show, but was not shown at the Italian motorcycle fair. No details on the machine exist on MV Agusta’s public or press sites, but we can expect a 200+hp superbike that’s ready for racing homologation.

2013 MV Agusta F4 Gets Traction Control, Öhlins Electronic Suspension, Ride-by-Wire, & More

11/10/2012 @ 1:02 am, by Jensen Beeler6 COMMENTS

MV Agusta is teasing its 2013 MV Agusta F4 line ahead of the upcoming EICMA show next week, and the company from Varese, Italy has massaged in some extra goodness into its premier superbike. Not giving us the full monty, MV Agusta is willing to admit that the F4 will come in three flavors: the MV Agusta F4, MV Agusta F4 R, & MV Agusta F4 RR.

For 2013, the key feature updates include upgraded Brembo M50 monobloc brakes, Öhlins electronically controlled suspension, ride-by-wire throttle control, and the MV Agusta MVICS electronics package with eight-way adjustable traction control.

We don’t have word on the F4’s key performance specs, but in its teaser video MV Agusta lets it slip that at least some versions of the 2014 MV Agusta F4 will have titanium con-rods and a redesigned crankshaft (by the way, did you see the new running lights in the photo above?).

Thus, expect the F4 to get a power boost that puts it properly in the 200+ hp realm (many media outlets fail to realize that the current F4 Corsacorta motor makes 201 CV, which equals 198hp). One of the most beautiful motorcycles you could hope to own, MV Agusta may be getting a bit derivitive with the F4’s design, but the company lives up its “Motorcycle Art” tagline, as always.

We have got a bunch of screen captures and a teaser video for you after the jump. Stay tuned next week for the 2013 MV Agusta F4’s official launch, where we’ll bring you all the photos and technical spec available.

2012 MV Agusta F4 RR Official Details & Photos

05/10/2011 @ 11:53 am, by Jensen Beeler13 COMMENTS

After teasing us last week with a video of the new 2012 MV Agusta F4 RR, the Italian company has come out and released official details and photos of the 198hp superbike. Using a shorter-stroke Corsacorta motor, MV Agusta has been able to coax more top-end speed and power from the iconic F4 design. Expected to go on sale in Italy later this month, the F4 RR is carrying with it roughly a 20% premium over the base F4, and will cost €22,900 in that market.

Highlights of the new MV Agusta F4 RR:

  • New short-stroke radial valve engine 198 hp at 13,400 rpm
  • New increased bore diameter
  • New primary drive
  • New cylinder head
  • New large-diameter titanium intake and exhaust valves
  • New lightweight forged pistons in “aerospace RR alloy”
  • New exhaust 4-2-1-4
  • Close ratio gearbox
  • Variable length intake runners
  • Öhlins multi-adjustable 43 mm fork
  • Öhlins TTX 36 rear shock
  • Öhlins steering damper
  • Forged aluminum wheels

It should be noted that MV Agusta is translating a 201cv figure in some instances as 201hp, which some sites have confused as being 201hp. In fact the new 2011 MV Agusta F4 RR makes 198hp. Photos and press release after the jump.

Video: 2012 MV Agusta F4 RR Corsacorta – 198hp Superbike

05/05/2011 @ 10:49 am, by Jensen Beeler8 COMMENTS

Ducati isn’t the only Italian manufacturer coming out with a new motorcycle for 2012, as we get our first look at the 2012 MV Agusta F4 RR Corsacorta. Making 198hp (18hp over your standard F4), the new MV features a short-stroke “Corsacorta” motor. We can expect to see the 2012 MV Agusta F4 RR Corsacorta hit dealers this summer, with a price tag of somewhere in the neighborhood of $30,000+.

MV Agusta is noticeably ramping up its product line offering now that it is back in the hands of the Castiglioni family. Also due out in 2012 is the all new MV Agusta F3, and its naked sibling the MV Agusta Brutale 675 B3. Expect an unveiling of those bikes at EICMA in November; and in the meantime, checkout the video of the new F4 in the video out after the jump.