A Review of the 2017 Yamaha YZF-R6

Since 1999, Yamaha has sold over 153,000 YZF-R6 supersport motorcycles, and for the 2017 model year the Japanese manufacturer adds a new chapter to that 19-year history. Big Blue calls the 2017 Yamaha YZF-R6 a fourth generation motorcycle, but for those paying attention, it is obvious that Yamaha has merely taken its class-leading 600cc sport bike, made some refinements to the machine, and added an electronics package to the mix. While there is disappointment that Yamaha didn’t bring as revolutionary of a debut to the YZF-R6 as it did just recently with the YZF-R1 superbike, we should state quite clearly that the Japanese brand continues its dominance in the 600cc sport bike realm with this most-recent addition to its lineup.

The Honda Africa Twin Gets Rally Raid Ready

When it comes to adventure-tourers that can actually go off-road, the Honda Africa Twin easily rises to the top of the list. Couple that to Honda’s pursuits in the Dakar Rally and other rally raid events, and its easy to see where the Honda Africa Twin Rally could be born. A special model being built by Italy’s Honda importer that was unveiled at this year’s Motodays show, the Africa Twin Rally won’t be hitting other markets any time soon (read: never), though it shows a machine that many ADV riders have been clamoring for, since the first shots of the Honda CRF450 Rally hit the internet. The Honda Africa Twin Rally loses roughly 15 pounds over its OEM predecessor, mostly by using carbon fiber and a minimalist LED headlight assembly. Yes, a roadbook is an optional accessory, for when you find yourself in the middle of The Dakar.

Yes, Winter Traction Tires Exist for Motorcycles

If you are in a region that gets all four of the seasons, you are likely counting down the days to the coming snow-thaw. As such, this article might be coming to you a little late for this season, but for next winter you should consider mounting some winter traction tires to your motorcycle. Yes, such things exist. To be fair, I too was unaware that you could get a motorcycle tire that met the criteria from the DOT, in order for it to carry the “mountain/snowflake” symbol, but apparently Turkish tire-maker Anlas has such tires in its line-up. That’s right, for regions of the world that require special tires during the snowy months, there is a tire out there to keep you riding all-season.

SWM Motorcycles Targets 6,000 Units in 2017

You probably haven’t heard of SWM Motorcycles, the off-road brand that carries on where Husqvarna left off in Italy. Built from the parts that KTM didn’t want when it bought the Swedish brand in 2013, SWM Motorcycles is based outside of Milan, Italy and produces a variety of off-road focused machines using pre-BMW Husqvarna engine designs. Many members of the company’s team are former Husqvarna employees, including the company’s CEO, Ampelio Macchi – all of whom were left out in the cold when the German brand sold Husqvarna to KTM. But, with a new production facility, support from the local government and worker unions, along with Chinese financing (from the Shineray Group), SWM Motorcycles has taken on a new life with a promising future.

How Dorna Is Ending the Spanish Armada in MotoGP

It is terribly fashionable in some circles to regard Dorna as a blight on the face of motorcycle racing. Their alleged crimes are both heinous and manifold. They have dumbed down the sport by exerting an ever tighter grip over the technical regulations. They killed off the two-strokes in favor of four-strokes. They have aggressively pursued copyright and trademark claims, at the cost of broadening the appeal of the sport. They have been relentless in their pursuit of financial gain over the spirit of the sport. They have meddled in the sport to favor one rider, or one nationality over the rest. Most of these complaints are either baseless, or an expression of anger at how the sport has changed over the years.

The 2017 Aprilia RS-GP MotoGP Race Bike Debuts

The final factory MotoGP to debut its 2017 MotoGP Championship race bike, Aprilia has finally debuted the 2017 Aprilia RS-GP that Aleix Espargaro and Sam Lowes will campaign this year. The Italian outfit continues to make quiet strides in its development with the RS-GP, though the efforts from Suzuki and KTM tend to dominate the headlines. For the 2017 season, Aprilia looks ready to take another step forward, especially with Aleix Espargaro at the helm. The biggest task for the 2017 will be to bring more horsepower to the Aprilia RS-GP. The machine reportedly handles quite well, though that is often an item of praise that changes as the power increases.

The Subtle Big Deal That Is Ducati Premier Financing

Ducati released a new financing program this week, maybe you saw the announcement already. If you even bothered to read one of the copy/paste jobs on this announcement, you probably got three sentences into it, and then realized you just lost a minute or two of your life, which you will never get back. It is hard to make this topic sexy, and motorcycle journalists are lazy creatures (myself included)…which is why you probably just saw the press release reprinted on a website, with some Ducati advertising placed next to it, just for good measure. The Ducati Premier Financing program is a big deal though, just not in a way that is immediately sexy to the casual motorcycle buyer.

Washington Lane-Splitting Bill Passes State Senate

Legalizing lane-splitting in Washington State just got a step closer to reality, as the State Senate of the Washington State Legislature has passed a bill that would allow lane-splitting under very specific circumstances. Senate Bill 5378 (SB 5378) would allow lane-splitting only during slow traffic conditions – up to 10mph faster than the flow of traffic, but no faster than 25 mph – and only on numbered highways that have a median and multiple lanes of traffic in each direction. The bill passed the senate with 32 “yea” votes from both Republicans and Democrats, while the 17 “nay” votes came solely from Democrat members.

Indian Working on an Electric Motorcycle?

Polaris Industries says it is working on a new electric motorcycle, to replace the now discontinued Victory Empulse TT model that was scrapped when the Minnesota company closed the doors to the Victory brand earlier this year. According to a report from Reuters, the new electric motorcycle will be released under the Indian Motorcycle brand name, and will be focused towards riders who ride for pleasure, rather than those who commute or do long-distance trips. The report says that Polaris is targeting a 120 to 140 mile range – almost double of what was available from the Empulse TT – from this new electric motorcycle model, when ridden at an aggressive pace.

Indian’s Flat Track Racer Now Available to Mere Mortals

When the Indian Scout FTR750 flat track race bike debuted, our comments section was filled with enthusiasts screaming for a production version of the water-cooled 750cc machine. Well my friends, your prayers have been answered…in part. Indian is making the Scout FTR750 available to anyone who has the coin to spend, with a couple caveats: 1) you will need to pony up $50,000 in order to purchas the bike, and 2) it will be a race-only model. Still, the news should be exciting for privateer flat track racers who are keen to use Indian’s very trick racing package, which looks to be far more purpose-built than Harley-Davidson’s Street 750 based offering.

The Most Interesting Slide from Yamaha’s Three-Year Plan

12/18/2012 @ 10:52 am, by Jensen Beeler8 COMMENTS

Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

Benelli Due Release Clarified – End of 2012 & Worldwide

12/21/2011 @ 2:26 pm, by Jensen Beeler3 COMMENTS

After the news that the Benelli Due 756 would finally be produced and released came out last week, the Italian brand has released a clarification in response to the news that hit the interwebs. Confirming that the Due would indeed become a production model (after making the rounds at motorcycle shows for the better part of the last five years), the Chinese owned Benelli Q.J. released a statement saying that the release date would not be the end of 2011 as some sites had reported, but instead at the end of 2012 (seemingly making this a 2013 model year motorcycle).

Benelli has not outright denied that the news that the Due will hit the Chinese market before it makes its way to Europe, though the Chinese company was quick to say in its statement that “the current version of the Due will be produced in Italy and exported to China and the emerging global markets (without neglecting the European market).” Cryptically we gather that means that the Due we’ve seen will be a world model, while an updated version is slated to hit the European market at some point in the future (2018 perhaps?).

Benelli Due 756 Finally Goes Live…in China?

12/16/2011 @ 11:28 am, by Jensen Beeler13 COMMENTS

The Benelli Due concept has been in the works for so long, we’re officially giving it the Duke Nukem Forever status of the motorcycle industry. I first laid my eyes on the two-cylinder street-standard back in 2009, as the then called “2ue” was making its second EICMA appearance (the Due made its first appearance as early as the Cologne show in 2006).

Essentially a Benelli triple with a cylinder lopped off, the Benelli Due displaces 756cc with its inline cylinders, and is an otherwise attractive motorcycle. Given how much of a basketcase the “Tre” motor was, we can only imagine the “character” its two-cylinder counterpart brings to the table, though that is an entirely different issue.

Finally announcing that the Benelli Due will hit dealership floors in 2012, the Chinese-owned Italian company has an interesting twist with its news: the Benelli Due will be released in China first, then Europe and other markets.

At play surely is the idea and principle of pride that Chinese companies should release models in their home country first, before servicing other markets. This notion is surely understandable, but does strike us as interesting considering that Europe and North America are likely to be bigger volume markets for this big-displacement motorcycle.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Ducati Opens First Store in China

10/24/2009 @ 2:53 pm, by Jensen Beeler3 COMMENTS

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There’s a large stigma around China and the motorcycle industry, but Ducati isn’t one to let some misconceptions get in the way of their bottomline. With China rapidly becoming one of the largest motorcycle markets in the world, Ducati has its eyes set on establishing itself as the premium brand of choice for uppity Chinese urbanites, and thus has opened its first Official Ducati store in China this week. More after the jump.

BMW Posts Record Sales Despite Financial Apocoplypse

01/24/2009 @ 9:47 am, by Jensen BeelerComments Off on BMW Posts Record Sales Despite Financial Apocoplypse

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The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.

 

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Ducati: Bear Market Winner

11/17/2008 @ 9:47 pm, by Jensen Beeler2 COMMENTS

The world markets may be down, and stores may dropping out of business like it’s third period French class, but Ducati is finding the economic downturn to have an upside on its balance sheet.

Ducati’s sales revenue for the first three quarters of 2008 grew by 25% compared to last year’s figures. This means to close to $417MM in revenue for the Bologna Bandits, with their bottom line looking 87% better than before, totaling in at $41MM.

Why now brown cow? Well shipments from Desmo-central to dealer floor rooms has been up by 19% for the year so far, with sales up 8% worldwide. In the meantime, worldwide industry sales are down 6%. Evidently, those cars that people aren’t buying, is not equating into motorcycle purchases (you know…for the mileage advantage) 

The Bologna Boys say they are still on track to achieve a forecast 20% growth in worldwide sales for full fiscal year, up from a predicted 15% sales growth.

How are the other European manufacturers doing? 

KTM has had a 50% drop in operating profit for the full 12 months of its fiscal year, closing the books at $21MM. The House of Orange (not Oranj) is blaming this decline on a bad Dollar to Euro exchange rate, and plans to cut motorcycle production for the 2009 season by 10%.

Piaggio (owner of Aprilia, and most of Europe’s scooters) is also cutting back on production across all its motorcycle and scooter brands after depressing results for the first 3 quarters of 2008. Overall sales were down by almost 6%, falling 10% in Europe, which accounts for about 80% of its bike and scooter sales.

BMW, while slightly more insulated, is feeling the pain too, with global motorcycle sales down by 2.5% in the same period, and profit from bikes falling by nearly 16%.

Source: visordown

In other financial news, the trade-deficit for sportbike hotness in the United States has increased another 300%. Sorry Buell.