Two New Ducati Scramblers Spotted in CARB Docs?

More new model news, as filings with the California Air Resources Board (CARB) suggest that we will see two new Scrambler models debuting, later this year. We come to this conclusion because emissions papers from CARB state that “Scrambler CR” and “Scrambler DS” models are coming from Ducati for 2017, in addition to the models we already have from the Italian manufacturer. The two-letter designations imply that we are likely to see a café racer (CR) version of the Ducati Scrambler, as well as a dual-sport (DS) version of the machine, which we have already seen in spy photos. This news isn’t surprising, since Ducati has made no secret about its desire to expand the Scrambler lineup.

New Four-Cylinder MV Agusta Brutale Debuting at EICMA

You know the new-bike season is just around the corner, because we’re starting to get glimpses of what the motorcycle OEMs will debut at shows like INTERMOT and EICMA. We’ve already had a glimpse of the 2017 Honda CBR1000RR, as well as the 2017 BMW S1000R, and if the folks at Italian motorcycle magazine Motociclismo are correct, the following is a concept sketch of the four-cylinder 2017 MV Agusta Brutale. The new Brutale is one of two new bikes that MV Agusta will launch at the EICMA show, with the other machine pegged as a special edition three-cylinder model. To be up front, we don’t expect anything too crazy from MV Agusta for the 2017 model year, with the Italian company still limited in options by its financial situation.

Spotted: The Subtly Changed 2017 BMW S1000R

Thanks to our loyal readers, we were pointed in the direction of some photos of what looks like a pre-production version of the upcoming 2017 BMW S1000R streetfighter (one of the machines we tipped for an update this coming model year). It appears that the new BMW S1000R is going to get a bevy of changes already found on the current BMW S1000RR superbike, both visually and mechanically. Caught at the Oschersleben track in Germany, we can’t imagine how many people walked by this parked motorcycle, without realizing what it was. We can’t blame them though, because the updates coming to the 2017 BMW S1000R are subtle, and you’d really have to know what you’re looking at, in order to see the changes.

More of the Sexiness That Is the KTM Moto2 Race Bike

KTM’s Moto2 project officially debuted today, with Aki Ajo managing the team that will consist of riders Brad Binder and Miguel Oliveira. Like KTM’s MotoGP project, with the KTM RC16 race bike, the Moto2 project uses some intriguing elements. Namely, the frame is of a steel trellis design, the suspension is provided for by WP, and of course the engine is a lightly tuned Honda CBR600RR lump. If looks could win races, the WP KTM Moto2 machine would already be a contender. That being said, we have high expectations for the racing program in next year’s Moto2 Championship. Until then tough, we’ll let you drool over the high-resolution images we have waiting for you, after the jump.

Hi, Are You the 2017 Honda CBR1000RR?

If you were hoping that the 2017 Honda CBR1000RR would be a completely new machine for sport bike enthusiasts, the following might disappoint you. This is because photos published on Twitter seem to suggest that the 2017 Honda Fireblade will get mostly cosmetic changes for the upcoming model year. As you can see after the jump, what looks like the new CBR1000RR was caught lapping for what appears to be a PR video spot for the Japanese OEM. While it is clear from these shots that the pictured Honda CBR1000RR has a radically new fairing design, a closer comparison to the chassis (see above) suggests that the machine is simply the current generation machine, with new clothing.

Official: KTM Enters Moto2 with Binder and Oliveira

KTM is to enter the Moto2 class. The Ajo team is to expand its current Moto2 operation to two riders, with Brad Binder and Miguel Oliveira (not Tom Lüthi, as we had previously reported) taking the place of the departing Johann Zarco. The team is also to switch from Kalex to KTM, as part of KTM’s project to provide a career path for young riders from the FIM CEV Moto3 championship through all three Grand Prix classes to MotoGP. The names of the riders involved should come as no surprise. Brad Binder is a race or two away at most from becoming the 2016 Moto3 world champion, and Miguel Oliveira came very close to winning the Moto3 title in 2015, as Binder’s teammate in the Red Bull KTM Ajo Moto3 team. Both riders are highly rated both by KTM and by team boss Aki Ajo.

MotoGP Aerodynamic Rules Published, No Wings Allowed

The aerodynamic rules for the 2017 MotoGP season and beyond have been published. At a meeting of the Grand Prix Commission at Misano, a proposal from Dorna’s technical team was accepted, banning aerodynamic devices in as general a wording as possible. Wings, bulges, and anything protruding from the front of the fairing are now banned. The proposal was drawn up by a small group consisting of Director of Technology Corrado Cecchinelli, Technical Director Danny Aldridge, and Race Director Mike Webb. Their main focus was to keep the wording as general as possible, so as to avoid loopholes for engineers to exploit. Technical Director Danny Aldridge will have the final word on any fairing protrusion, precisely to prevent any doubt about workarounds.

Two New BMW Models Debuting a INTERMOT

Every other year, the motorcycle industry gathers in Cologne, Germany in October, for the INTERMOT trade expo. The show provides a good alternative for the Germanic brands to launch new machines, with BMW and KTM often showcasing new models at the show. This year will be no different. To that end, BMW Motorrad is already getting its hype machine warmed up, telling us that several models will debut updates in Cologne. More importantly, zie Germans tell us that two new motorcycles will also debut at the INTERMOT show. What those models will be is certainly the conjecture du jour, since there are several possibilities that BMW Motorrad could be working on. This might make decoding BMW’s game plan all but impossible, but we can still give it a try.

#RideHVMC Freeman Racing Pays Tribute to the FDNY

This weekend is the final round of the MotoAmerica Championship, being held at the New Jersey Motorsports Park. This weekend also marks the 15th anniversary of the September 11th attacks on the World Trade Center, The Pentagon, and United Airlines Flight 93. We all know the sacrifices that were made by New York’s first responders, though admittedly sometimes we take those sacrifices for granted. The sacrifice hasn’t been lost on the #RideHVMC Freeman Racing Ducati team though, who are based out of Ossining, New York. As such, Corey Alexander and the #RideHVMC Freeman Racing Ducati Panigale R will be wearing a special livery that commemorates the men and women of the New York City Fire Department. As you will see in the photos after the jump, “Engine 23” is a fetching motorcycle, with a touching message.

Not-A-Review: Alta Motors Redshift MX

For a long time now, Asphalt & Rubber has been following the progress of Alta Motors (formerly BRD Motorcycles), as they have worked to make a lites-class comparable electric motorcycle. With the Redshift MX motocross and Redshift SM supermoto bikes now shipping from the company’s San Francisco facility, the motorcycle community can finally see in the flesh what I have been calling one of the most competent electric motorcycles yet produced. I was impressed with the Redshift SM prototype that I rode back in 2009, and the finalized form of the Redshift has only matured further from its strong start. I don’t want you simply to take my biased word for it though, so for today’s post, I have enlisted the help of my Two Enthusiasts Podcast co-host, Quentin Wilson.

The Most Interesting Slide from Yamaha’s Three-Year Plan

12/18/2012 @ 10:52 am, by Jensen Beeler8 COMMENTS

Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

Benelli Due Release Clarified – End of 2012 & Worldwide

12/21/2011 @ 2:26 pm, by Jensen Beeler3 COMMENTS

After the news that the Benelli Due 756 would finally be produced and released came out last week, the Italian brand has released a clarification in response to the news that hit the interwebs. Confirming that the Due would indeed become a production model (after making the rounds at motorcycle shows for the better part of the last five years), the Chinese owned Benelli Q.J. released a statement saying that the release date would not be the end of 2011 as some sites had reported, but instead at the end of 2012 (seemingly making this a 2013 model year motorcycle).

Benelli has not outright denied that the news that the Due will hit the Chinese market before it makes its way to Europe, though the Chinese company was quick to say in its statement that “the current version of the Due will be produced in Italy and exported to China and the emerging global markets (without neglecting the European market).” Cryptically we gather that means that the Due we’ve seen will be a world model, while an updated version is slated to hit the European market at some point in the future (2018 perhaps?).

Benelli Due 756 Finally Goes Live…in China?

12/16/2011 @ 11:28 am, by Jensen Beeler13 COMMENTS

The Benelli Due concept has been in the works for so long, we’re officially giving it the Duke Nukem Forever status of the motorcycle industry. I first laid my eyes on the two-cylinder street-standard back in 2009, as the then called “2ue” was making its second EICMA appearance (the Due made its first appearance as early as the Cologne show in 2006).

Essentially a Benelli triple with a cylinder lopped off, the Benelli Due displaces 756cc with its inline cylinders, and is an otherwise attractive motorcycle. Given how much of a basketcase the “Tre” motor was, we can only imagine the “character” its two-cylinder counterpart brings to the table, though that is an entirely different issue.

Finally announcing that the Benelli Due will hit dealership floors in 2012, the Chinese-owned Italian company has an interesting twist with its news: the Benelli Due will be released in China first, then Europe and other markets.

At play surely is the idea and principle of pride that Chinese companies should release models in their home country first, before servicing other markets. This notion is surely understandable, but does strike us as interesting considering that Europe and North America are likely to be bigger volume markets for this big-displacement motorcycle.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Ducati Opens First Store in China

10/24/2009 @ 2:53 pm, by Jensen Beeler3 COMMENTS

Ducati-Shanghai-China-store

There’s a large stigma around China and the motorcycle industry, but Ducati isn’t one to let some misconceptions get in the way of their bottomline. With China rapidly becoming one of the largest motorcycle markets in the world, Ducati has its eyes set on establishing itself as the premium brand of choice for uppity Chinese urbanites, and thus has opened its first Official Ducati store in China this week. More after the jump.

BMW Posts Record Sales Despite Financial Apocoplypse

01/24/2009 @ 9:47 am, by Jensen BeelerComments Off on BMW Posts Record Sales Despite Financial Apocoplypse

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The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.

 

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Ducati: Bear Market Winner

11/17/2008 @ 9:47 pm, by Jensen Beeler2 COMMENTS

The world markets may be down, and stores may dropping out of business like it’s third period French class, but Ducati is finding the economic downturn to have an upside on its balance sheet.

Ducati’s sales revenue for the first three quarters of 2008 grew by 25% compared to last year’s figures. This means to close to $417MM in revenue for the Bologna Bandits, with their bottom line looking 87% better than before, totaling in at $41MM.

Why now brown cow? Well shipments from Desmo-central to dealer floor rooms has been up by 19% for the year so far, with sales up 8% worldwide. In the meantime, worldwide industry sales are down 6%. Evidently, those cars that people aren’t buying, is not equating into motorcycle purchases (you know…for the mileage advantage) 

The Bologna Boys say they are still on track to achieve a forecast 20% growth in worldwide sales for full fiscal year, up from a predicted 15% sales growth.

How are the other European manufacturers doing? 

KTM has had a 50% drop in operating profit for the full 12 months of its fiscal year, closing the books at $21MM. The House of Orange (not Oranj) is blaming this decline on a bad Dollar to Euro exchange rate, and plans to cut motorcycle production for the 2009 season by 10%.

Piaggio (owner of Aprilia, and most of Europe’s scooters) is also cutting back on production across all its motorcycle and scooter brands after depressing results for the first 3 quarters of 2008. Overall sales were down by almost 6%, falling 10% in Europe, which accounts for about 80% of its bike and scooter sales.

BMW, while slightly more insulated, is feeling the pain too, with global motorcycle sales down by 2.5% in the same period, and profit from bikes falling by nearly 16%.

Source: visordown

In other financial news, the trade-deficit for sportbike hotness in the United States has increased another 300%. Sorry Buell.