Ducati 1299 Will Have “Tiptronic-Like” Shifting

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT). Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Yamaha YZF-R3 Revealed – 321cc Twin Coming to the USA

The rumors were true, Yamaha is bringing a special small-displacement model to market, the Yamaha YZF-R3. As the name indicates, the new R3 gets a fuel-injected displacement bump over the R25, to the tune of 321cc. Debuted at the AIMExpo today, the Yamaha YZF-R3 is coming to the USA, with a price tag of $4,990. Said by Yamaha to have “class-leading power”, the new R3 finally adds a small-displacement sport bike to Yamaha’s North American lineup, and makes an attractive offering when compared to the other 250cc/300cc machines from the other Japanese manufacturers. Expect to see it in Yamaha dealers, starting January 2014. Yamaha North America expects the YZF-R3 to be the volume leader for the company in the USA and Canada, and rightfully so.

Ducati Announces DVT — Desmodromic Variable Timing

As was teased, Ducati is unveiling its “DVT” technology today, which stands for Desmodromic Variable Timing, and to showcase that technology (borrowed from Volkswagen), Ducati has produced the first motorcycle engine with variable valve timing on both the intake and exhaust camshafts. Adapted to the now-called Ducati Testastretta DVT engine, which we reported will debut first on the new Ducati Multistrada for 2015, Ducati’s new v-twin powerplant can change the intake and exhaust timing independently, and throughout the rev range. This means that the Ducati Testastretta DVT engine can be optimized for peak power at high rpms, while maintaing rideability and smoothness at lower rpms — not to mention keeping with emission and noise regulations throughout the rev range.

What If You Put Dustbin Fairings on Modern Sport Bikes?

I simply love the latest sketches from Nicolas Petit. The French designer is sort of re-imaging a previous project of his, where he designed a modern-looking dustbin-style fairing for a BMW HP2 Sport and Moto Guzzi V12 Le Mans. Taking on now the Ducati 1199 Panigale, Petit has mixed the old-styled TT racer look with Italy’s premier superbike, in an effective manner. We haven’t seen this sort of clash between old and new technology since John Hopkins raced the last two-stroke GP bike, the Yamaha YZR500 in 2002. There are some obvious issues with dustbin fairings. While they cut the air ahead of the motorcycle, the first step to achieving better aerodynamics, they do little to shape the air behind the motorcycle, the second step to achieving better aerodynamics.

Is This How Much the Kawasaki Ninja H2R Will Cost? Nope.

It has certainly been interesting to see the buzz around the Kawasaki Ninja H2 these past few weeks, especially as everyone tries to cash in on the supercharged hype-machine that Kawasaki has been running. Now lately we have seen a supposed dealer invoice for the track-only Kawasaki Ninja H2R, with a price tag just north of $60,000. Many publications have latched onto that price point — which isn’t the craziest conclusion to come to, considering that the H2R is Kawasaki’s halo-bike project, and will likely cost a pretty penny — though with just a quick glance, we can see that the alleged paperwork has clearly been a work of Photoshop, and not inside information.

Ducati Reaches New Workforce Agreement with Factory Unions – Reduced Hours, Higher Wages

Ducati Motor Holding has reached a new agreement with its workforce, particularly those workers who are responsible for building the Italian company’s iconic two-wheeled machines. The agreement with the unions sees 13 new jobs created in the Italian factory, which will now stay open on seven days a week — a big move for a country that is usually resistant to working on Sunday. The factory workers will also go from 15 to 21 shifts per week, with a format of three days on, and two days off. In exchange, factory employees will work fewer hours per week on average, though will make higher average wages for their time.

New Ducati 1299 Gets +100cc, While 1299R Gets None

For 2014, Ducati is giving the Panigale a bit of a model update, and thanks to an ill-framed photo from the Ducati North America dealers’ meeting, we know that the new superbike will be called by the 1299 designation. The upgrade in number caused some confusion though, as Ducati has a mixed history of matching designation numbers to actual displacement sizes. Hoping to clear up the confusion and speculation, we received some details from our Bothan spy network. As expected, Ducati will not be bumping up the 1299R up to 1,300cc of displacement, as the World Superbike rules are for 1,200cc twin-cylinder engines, and are not going to be changed anytime soon.

MotoAmerica’s Provisional 2015 Racing Calendar Released

There is positive momentum around America’s new MotoAmerica series, which will takeover duties from DMG and AMA Pro Road Racing, starting next season. We have already seen the series’ new class structure, which makes significant steps to parallel what’s going on in the World Superbike Championship. Today, we see MotoAmerica’s efforts on its racing schedule, a hot-ticket item after DMG’s five, then six, race schedule this season. American fans should rejoice, as eight races are on the calendar, which reads like a greatest hits album of American race tracks.

Triumph Tiger 800 Gets Four More Variants

Triumph seems set to debut four more variants of its Tiger 800, as CARB filings filings show a Tiger 800 XCA, Tiger 800 XCX, Tiger 800 XRT, and Tiger 800 XRX models for the 2015 model year. The news seems to show Triumph spreading out its middleweight ADV offering, giving on-road and off-road riders a bit more to choose from the British brand. Helping us understand how Triumph sees the four added variants, Motorcycle.com has publish a chart (above), which Triumph sent to Tiger 800 owners as a part of its market research. That chart breaks down the various models’ spec, and which features that would come with as standard. Noticeable across the board is that the three-cylinder gets a 15% MPG boost, as well as ABS and traction control as standard features.

Variable Valve Timing Coming to the Ducati Multistrada

For the 2015 model year, Ducati is bringing a brand new Multistrada, which will debut at the upcoming EICMA show in Milan, Italy. Not much has been said about the new Multistrada, aside from A&R breaking the news about the new model a few weeks ago, so we thought we would update you further on it. Designed to look very similar to the current Multistrada 1200, the new Multistrada will keep the basic profile and design of its predecessor, despite being an all-new machine. Perhaps the most intriguing aspect of the 2015 Ducati Multistrada though is the fact that Borgo Panigale has fitted variable valve timing (VVT) to the desmodromic valves of the Testastretta 11° engine.

The Most Interesting Slide from Yamaha’s Three-Year Plan

12/18/2012 @ 10:52 am, by Jensen Beeler8 COMMENTS

The Most Interesting Slide from Yamahas Three Year Plan Yamaha Market Growth 635x440

Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

Benelli Due Release Clarified – End of 2012 & Worldwide

12/21/2011 @ 2:26 pm, by Jensen Beeler3 COMMENTS

Benelli Due Release Clarified    End of 2012 & Worldwide Benelli 2ue 635x452

After the news that the Benelli Due 756 would finally be produced and released came out last week, the Italian brand has released a clarification in response to the news that hit the interwebs. Confirming that the Due would indeed become a production model (after making the rounds at motorcycle shows for the better part of the last five years), the Chinese owned Benelli Q.J. released a statement saying that the release date would not be the end of 2011 as some sites had reported, but instead at the end of 2012 (seemingly making this a 2013 model year motorcycle).

Benelli has not outright denied that the news that the Due will hit the Chinese market before it makes its way to Europe, though the Chinese company was quick to say in its statement that “the current version of the Due will be produced in Italy and exported to China and the emerging global markets (without neglecting the European market).” Cryptically we gather that means that the Due we’ve seen will be a world model, while an updated version is slated to hit the European market at some point in the future (2018 perhaps?).

Benelli Due 756 Finally Goes Live…in China?

12/16/2011 @ 11:28 am, by Jensen Beeler13 COMMENTS

Benelli Due 756 Finally Goes Live...in China? benelli due eicma 2009 635x425

The Benelli Due concept has been in the works for so long, we’re officially giving it the Duke Nukem Forever status of the motorcycle industry. I first laid my eyes on the two-cylinder street-standard back in 2009, as the then called “2ue” was making its second EICMA appearance (the Due made its first appearance as early as the Cologne show in 2006).

Essentially a Benelli triple with a cylinder lopped off, the Benelli Due displaces 756cc with its inline cylinders, and is an otherwise attractive motorcycle. Given how much of a basketcase the “Tre” motor was, we can only imagine the “character” its two-cylinder counterpart brings to the table, though that is an entirely different issue.

Finally announcing that the Benelli Due will hit dealership floors in 2012, the Chinese-owned Italian company has an interesting twist with its news: the Benelli Due will be released in China first, then Europe and other markets.

At play surely is the idea and principle of pride that Chinese companies should release models in their home country first, before servicing other markets. This notion is surely understandable, but does strike us as interesting considering that Europe and North America are likely to be bigger volume markets for this big-displacement motorcycle.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Ducati Opens First Store in China

10/24/2009 @ 2:53 pm, by Jensen Beeler3 COMMENTS

Ducati Opens First Store in China Ducati Shanghai China store 560x363

There’s a large stigma around China and the motorcycle industry, but Ducati isn’t one to let some misconceptions get in the way of their bottomline. With China rapidly becoming one of the largest motorcycle markets in the world, Ducati has its eyes set on establishing itself as the premium brand of choice for uppity Chinese urbanites, and thus has opened its first Official Ducati store in China this week. More after the jump.

BMW Posts Record Sales Despite Financial Apocoplypse

01/24/2009 @ 9:47 am, by Jensen BeelerComments Off

BMW Posts Record Sales Despite Financial Apocoplypse bmw hp2 sport3 560x379

The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.

 

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Ducati: Bear Market Winner

11/17/2008 @ 9:47 pm, by Jensen Beeler2 COMMENTS

Ducati: Bear Market Winner ducait wheelie 560x387

The world markets may be down, and stores may dropping out of business like it’s third period French class, but Ducati is finding the economic downturn to have an upside on its balance sheet.

Ducati’s sales revenue for the first three quarters of 2008 grew by 25% compared to last year’s figures. This means to close to $417MM in revenue for the Bologna Bandits, with their bottom line looking 87% better than before, totaling in at $41MM.

Why now brown cow? Well shipments from Desmo-central to dealer floor rooms has been up by 19% for the year so far, with sales up 8% worldwide. In the meantime, worldwide industry sales are down 6%. Evidently, those cars that people aren’t buying, is not equating into motorcycle purchases (you know…for the mileage advantage) 

The Bologna Boys say they are still on track to achieve a forecast 20% growth in worldwide sales for full fiscal year, up from a predicted 15% sales growth.

How are the other European manufacturers doing? 

KTM has had a 50% drop in operating profit for the full 12 months of its fiscal year, closing the books at $21MM. The House of Orange (not Oranj) is blaming this decline on a bad Dollar to Euro exchange rate, and plans to cut motorcycle production for the 2009 season by 10%.

Piaggio (owner of Aprilia, and most of Europe’s scooters) is also cutting back on production across all its motorcycle and scooter brands after depressing results for the first 3 quarters of 2008. Overall sales were down by almost 6%, falling 10% in Europe, which accounts for about 80% of its bike and scooter sales.

BMW, while slightly more insulated, is feeling the pain too, with global motorcycle sales down by 2.5% in the same period, and profit from bikes falling by nearly 16%.

Source: visordown

In other financial news, the trade-deficit for sportbike hotness in the United States has increased another 300%. Sorry Buell.