A Ducati 1299 Superleggera with a Carbon Fiber Frame??!

Ducati has begun teasing something very special, which for now is going by the name of “Project 1408” on a micro-website the Italian manufacturer has setup. The site itself has no information, and doesn’t even tease what Project 1408 could be, but Ducati has already begun reaching out to its VIP customers, teasing something made from carbon fiber. Sources tell us though that the Ducati Project 1408 is a new Superleggera model, based off the Ducati 1299 Panigale platform. This new superbike isn’t just the Ducati 1199 Superleggera with the 1299 motor bolted into it though, with our sources saying that the Ducati 1299 Superleggera takes the weight savings a step further, with the highlight being a carbon fiber chassis.

Honda Africa Twin Supermoto Concept by Nicolas Petit

The Honda Africa Twin doesn’t lend itself naturally to a supermoto format, though it is one of the most capable off-road adventure bikes on the market, but you have to admit that this photoshop render by French designer Nicolas Petit is very intriguing. Maybe it’s our obvious bias towards anything supermoto that is talking, or maybe it’s that there is something to the idea of taking the Africa Twin, adding 17” wheels, and lowering it just enough that riders can actually flat-foot the machine while sitting on it. Add in some styling cues that scream “supermotard” and you have a very handsome machine that is ready to conquer anything the urban environment can throw at it. Hell, it’s probably just a scary clown costume away from a good time on a gravel road. Right??!

Brad’s Leggero by Walt Siegl

The latest creation from Walt Siegl Motorcycles, Brad’s Leggero helps fill the void left behind by the departure of the Ducati Sport Classic from the Italian company’s lineup. Speaking to those who long for simpler machines, at the core of the Leggero is an air-cooled two-valve Ducati engine, which was built and blueprinted by Bruce Meyers Performance. Helping complete the café racer look is the bullet fairing bodywork, which takes a dash of modern by being made of Kevlar. The modern touches continue, with the use Öhlins suspension and radially mounted Brembo brakes. The effect is a tastefully done café racer that not only shines with real craftsmanship, but also does post-heritage right: taking the best of design from the past, without snubbing the progress of technology in the future.

More Photos of the 2017 Yamaha YZF-R6

Loyal Asphalt & Rubber readers will know how much we like our high-resolution photos here at A&R, so we wanted to make sure you could get a good high-res look at the 2017 Yamaha YZF-R6 that debuted today at the AIMExpo in Orlando, Florida. Yamaha has left its class-leading bike mostly unchanged for the next model year, when it comes to the R6 motor and chassis, which might disappoint some. But with the addition of R1-inspired styling, traction control, ABS brakes, and better suspension pieces, we think supersport fans will be pleased with this update. With the bar now set higher in the 600cc realm, hopefully we will see other manufacturers take up the challenge, and the supersport class will have new life breathed into it. We’ll have to wait and see on that. Until then, enjoy this modest photo gallery.

2017 Yamaha YZF-R6 Gets ABS, Traction Control, & More

The wait is finally over, as the 2017 Yamaha YZF-R6 debuted today at the AIMExpo in Orlando, Florida. As expected, the new Yamaha R6 visually borrows from the recently updated R1, with a similar headlight and intake setup featuring now on both machines. On the technical side of things, the 2017 Yamaha R6 is more evolution than revolution, with the basic chassis and engine configuration staying the same. However, updates for 2017 include a revised suspension package, ABS brakes, riding modes via ride-by-wire, traction control, and an optional quickshifter. While more of a model refresh, than an all-new model, Yamaha has gone to great lengths to improve upon a machine that is already leading the supersport category.

HJC Is Coming Out with Star Wars Themed Helmets

Pardon me while I geek out, just a little bit. It looks like HJC has gotten the rights to make Star Wars themed helmets for their 2017 collection. Right now, HJC is showing two helmets, one that mimic’s Kylo Ren’s helmet in The Force Awakens, and the other that replicates Boba Fett’s iconic lid. Both of these themed helmets are based off the HJC RPHA 11 helmet, the company’s top-of-the-line helmet, which also serves as a platform for HJC’s other branded, tribute, and special edition helmets. There will also be a “Death Trooper” helmet, based on the HJC FG-17 helmet, that will debut in time to milk interest from the opening of Rogue One. It should be noted that rumors about a possible Princess Lela helmet, with side-mounted hair buns, are unfounded and possibly started by this publication.

2017 Aprilia Tuono V4 1100 Factory – Just Add Öhlins

It goes without saying that if the 2017 Aprilia Tuono V4 1100 is getting a list of updates at INTERMOT, then the same must be true for the Factory version of the potent 175hp streetfighter. This means that the 2017 Aprilia Tuono V4 1100 Factory takes the new fourth-generation APRC electronics package, Bosch-powered cornering ABS, improved combustion chamber, larger exhaust can, and adds to it the typical Factory-spec improvements like Öhlins suspension (including an Öhlins steering damper). If you haven’t ridden the Aprilia Tuono V4 1100 RR or Factory, we highly recommend it – they’re so choice. The Aprilia Tuono V4 1100 easily competes as one of our favorite motorcycles at Asphalt & Rubber.

2017 Yamaha MT-10 SP – Putting the Europeans on Notice

What you’re looking at is the 2017 Yamaha MT-10 SP, a new edition of Iwata’s crossplane-power streetfighter. Despite being just a few bolted-on parts, the Yamaha MT-10 SP is one of the more interesting machines to debut in INTERMOT today. This is because it pits the Yamaha MT-10 directly against the streetfighter offerings from the European brands – something that was already occurring with the MT-10/FZ-10, even if it was unintended. The Yamaha MT-10 SP though gives the Japanese a more proper machine to go toe-to-toe with the likes of the Super Duke R, Tuono V4 1100, and other models. To do this, Yamaha has added semi-active suspension, courtesy of Öhlins. A quickshifter has also been added, along with an assist & slipper clutch.

The Yamaha MT-09 Gets a Facelift & More for 2017

Yamaha’s MT line runs with the tagline “The Dark Side of Japan” and promises edgy and affordable street bikes for urban riders. Someone in Iwata, Japan must have thought that the current Yamaha MT-09 wasn’t quite edgy enough though, which is the only way we can explain the 2017 Yamaha MT-09, which debuted today at the INTERMOT show in Cologne, Germany. Now with a “twin-eyed” LED headlight design, the Yamaha MT-09 feels a little bit more at home when parked next to the Yamaha MT-10 / Yamaha FZ-10 streetfighter. Other changes include an assist/slipper clutch, quickshifter, new suspension, and a redesigned tail section and fender.

Honda CBR1000RR SP2 – Big Red’s New Racing Platform

The current state of the World Superbike Championship rules entirely encourage the adoption once again of “homologation specials” – production bikes whose sole purpose is to be used on the race track. While none of the manufacturers have adopted a radical approach with their homologation special designs, this year’s INTERMOT show has already seen several such machines introduced, the Kawasaki Ninja ZX-10RR, the Suzuki GSX-R1000R, and the Honda CBR1000RR SP2. For Honda, the differences between the SP and SP2 aren’t terribly radical, but they are more purposeful. The 2017 Honda CBR1000RR SP2 does come with several visual cues that are different from the CBR1000RR SP model: carbon insert panels, gold striping on the tri-color paint scheme, and the more obvious Marchesini wheels.

The Most Interesting Slide from Yamaha’s Three-Year Plan

12/18/2012 @ 10:52 am, by Jensen Beeler8 COMMENTS

Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

Benelli Due Release Clarified – End of 2012 & Worldwide

12/21/2011 @ 2:26 pm, by Jensen Beeler3 COMMENTS

After the news that the Benelli Due 756 would finally be produced and released came out last week, the Italian brand has released a clarification in response to the news that hit the interwebs. Confirming that the Due would indeed become a production model (after making the rounds at motorcycle shows for the better part of the last five years), the Chinese owned Benelli Q.J. released a statement saying that the release date would not be the end of 2011 as some sites had reported, but instead at the end of 2012 (seemingly making this a 2013 model year motorcycle).

Benelli has not outright denied that the news that the Due will hit the Chinese market before it makes its way to Europe, though the Chinese company was quick to say in its statement that “the current version of the Due will be produced in Italy and exported to China and the emerging global markets (without neglecting the European market).” Cryptically we gather that means that the Due we’ve seen will be a world model, while an updated version is slated to hit the European market at some point in the future (2018 perhaps?).

Benelli Due 756 Finally Goes Live…in China?

12/16/2011 @ 11:28 am, by Jensen Beeler13 COMMENTS

The Benelli Due concept has been in the works for so long, we’re officially giving it the Duke Nukem Forever status of the motorcycle industry. I first laid my eyes on the two-cylinder street-standard back in 2009, as the then called “2ue” was making its second EICMA appearance (the Due made its first appearance as early as the Cologne show in 2006).

Essentially a Benelli triple with a cylinder lopped off, the Benelli Due displaces 756cc with its inline cylinders, and is an otherwise attractive motorcycle. Given how much of a basketcase the “Tre” motor was, we can only imagine the “character” its two-cylinder counterpart brings to the table, though that is an entirely different issue.

Finally announcing that the Benelli Due will hit dealership floors in 2012, the Chinese-owned Italian company has an interesting twist with its news: the Benelli Due will be released in China first, then Europe and other markets.

At play surely is the idea and principle of pride that Chinese companies should release models in their home country first, before servicing other markets. This notion is surely understandable, but does strike us as interesting considering that Europe and North America are likely to be bigger volume markets for this big-displacement motorcycle.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Ducati Opens First Store in China

10/24/2009 @ 2:53 pm, by Jensen Beeler3 COMMENTS


There’s a large stigma around China and the motorcycle industry, but Ducati isn’t one to let some misconceptions get in the way of their bottomline. With China rapidly becoming one of the largest motorcycle markets in the world, Ducati has its eyes set on establishing itself as the premium brand of choice for uppity Chinese urbanites, and thus has opened its first Official Ducati store in China this week. More after the jump.

BMW Posts Record Sales Despite Financial Apocoplypse

01/24/2009 @ 9:47 am, by Jensen BeelerComments Off on BMW Posts Record Sales Despite Financial Apocoplypse


The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.


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Ducati: Bear Market Winner

11/17/2008 @ 9:47 pm, by Jensen Beeler2 COMMENTS

The world markets may be down, and stores may dropping out of business like it’s third period French class, but Ducati is finding the economic downturn to have an upside on its balance sheet.

Ducati’s sales revenue for the first three quarters of 2008 grew by 25% compared to last year’s figures. This means to close to $417MM in revenue for the Bologna Bandits, with their bottom line looking 87% better than before, totaling in at $41MM.

Why now brown cow? Well shipments from Desmo-central to dealer floor rooms has been up by 19% for the year so far, with sales up 8% worldwide. In the meantime, worldwide industry sales are down 6%. Evidently, those cars that people aren’t buying, is not equating into motorcycle purchases (you know…for the mileage advantage) 

The Bologna Boys say they are still on track to achieve a forecast 20% growth in worldwide sales for full fiscal year, up from a predicted 15% sales growth.

How are the other European manufacturers doing? 

KTM has had a 50% drop in operating profit for the full 12 months of its fiscal year, closing the books at $21MM. The House of Orange (not Oranj) is blaming this decline on a bad Dollar to Euro exchange rate, and plans to cut motorcycle production for the 2009 season by 10%.

Piaggio (owner of Aprilia, and most of Europe’s scooters) is also cutting back on production across all its motorcycle and scooter brands after depressing results for the first 3 quarters of 2008. Overall sales were down by almost 6%, falling 10% in Europe, which accounts for about 80% of its bike and scooter sales.

BMW, while slightly more insulated, is feeling the pain too, with global motorcycle sales down by 2.5% in the same period, and profit from bikes falling by nearly 16%.

Source: visordown

In other financial news, the trade-deficit for sportbike hotness in the United States has increased another 300%. Sorry Buell.