David Yurman Forged Carbon Moto by Walt Siegl

Many of you have likely seen Walt Siegl’s “Bol D’Or” custom MV Agusta Brutale 800 with a retro-flare. It is an amazing piece of work, and the basis for today’s post, which brings you a glimpse of the David Yurman Forged Carbon Moto by Walt Siegl. Actually the first model from Walt Siegl’s Bol B’Or line, we are just seeing this motorcycle now because it comes with a twist: it has forged carbon parts, crafted by jewelry maker David Yurman. A lot can be said about forged carbon, enough worthy of its own article, but the tl;dr version is that the composite material is set to replace traditional carbon fiber parts – in a big way. When you add that to an already attractive motorcycle design, well…checkout the hi-res photos yourself.

Skully Investors Oust Founders, Marcus & Mitch Weller

TechCrunch is reporting, and our sources have confirmed, that the investors behind the Skully AR-1 helmet have ousted one of the company’s founders, Marcus Weller, along with his brother Mitch Weller. For those who don’t know, Marcus Weller was Skully’s CEO, while Mitch Weller served as the company’s Chief of Staff. The departure of the Weller brothers comes after Skully continually missed its delivery deadlines with its first product, the Skully AR-1, which is a helmet with an integrated rear-facing camera, small computer system, and heads-up-display oculus. Hopefully this means that Skully will finally get on the right path and begin delivery helmets to its plethora of early backers. We are not holding our breath, however.

2017 Montesa Cota 4RT260 Gets “BNG” – Still Awesome

Normally, we would roast a brand for bringing a “bold new graphics” model to market, but in the case of the 2017 Montesa Cota 4RT260, we will give the Spanish firm a pass…purely because we think trials riding is AWESOME. So, yup…for the 2017 model year, Montessa is brining basically the same machine to market, with the big changes being the red, white, and blue HRC-inspired color scheme, along with the chromed fork tubes that have black-painted lowers. If it counts as a technical change, the kickstarter lever has been made longer than on what is found on the 2016 model, and of course there is a “race replica” version, which drips in carbon fiber, Showa suspension pieces, and has the traditional Repsol livery.

Bottpower BOTT XR1R – The Street Tracker You Deserve

The Bottpower BOTT XR1R is the bike that Harley-Davidson should be building right now, and it’s the kind of machine that actually would have benefitted from Buell’s “innovations” for street bikes. With 150hp and a target weight of 150kg, the BOTT XR1R should be plenty of fun on tight circuits, but still powerful enough for longer courses. And then of course, once you’re done flogging the XR1R for the day, you will still want to spend a couple hours drooling over its titanium frame, carbon fiber bodyworks, and modern-day electronics. We have always been a fan of Bottpower’s work, but it still feels strange to say that the Spanish builder has created the bike that America has been dreaming of for the past decade or more.

Ducati 1299 Panigale S Anniversario – Celebrating 90 Years

Ducati is celebrating its 90th anniversary this year, with the culmination of that celebration happening at World Ducati Week. As we previewed already, Ducati would give a sneak peak of a new model at the event, and debut a limited edition machine as well. Well, we have had more than a sneak peak of the upcoming Ducati Supersport model, and now we get the full monty of the Ducati 1299 Panigale S Anniversario – a special superbike that commemorates 90 years of Ducati motorcycles. Only 500 machines will get the Ducati 1299 Panigale S Anniversario’s limited edition paint job, gold-colored metal pieces, and bevy of technical upgrades. One interesting new feature though is the debut of the EVO version of the Ducati Traction Control (DTC) and Ducati Wheelie Control (DWC) systems.

Some Details on the New Ducati Supersport

You may have already seen the leaked photo from World Ducati Week, which shows that the Ducati Supersport is making a return to Bologna’s lineup. We haven’t seen the “Supersport” sport-touring line in almost a decade, but it will be making a return for the 2017 model year, with two bikes. Since yours truly is at World Ducati Week this year, I was able to get a peak at the Supersport, and can share with you some details on the machine. The Ducati Supersport has a rich history as a sport-tourer; back when that segment actually existed, and was distinct from being just a superbike for the road. This model seems very much a return to that past.

Ducati SuperSport S Spotted at World Ducati Week

Of the many attractions at the Misano World Circuit Marco Simoncelli, Ducati is giving enthusiasts a chance to preview a new bike that will officially debut at the EICMA show in Milan (in addition to the two machines that will unveil tomorrow). The affair is a strictly managed, no cellphones allowed, sort of sneak peak at the new machine – thus, it comes as no surprise that some fan has snapped a photo of the secret bike on a hidden phone. In case you were wondering, this is why we can’t have nice things. You can’t put the cat back in the bag though, so get ready folks because we have good news: the Ducati SuperSport is coming back! As you can see in the photo, the machine in question is called the Ducati Supersport S, an homage to the bikes of the same name that came almost 40 years before it.

The Bullshit Argument That It’s Time to Say Goodbye to the Honda CBR600RR and Other Supersport Machines

British magazines MCN dropped a bombshell on the motorcycle world today, reporting that Honda was set to discontinue the Honda CBR600RR, with no supersport replacement in sight. According to their reports, the main impetus for the Honda CBR600RR being discontinued is the Euro 4 emission standards, which the Honda CBR600RR does not meet. Honda feels too that the demand for a 600cc sport bike is too low to warrant updating the CBR600RR to meet Euro 4 regulations, let alone building an all-new machine for the market that would be Euro 4 compliant.

KTM Is Working on an 800cc Parallel-Twin ADV Bike

“If your quarry goes to ground, leave no ground to go to” seems to be KTM’s marching orders right now, as the Austrian brand is pushing into seemingly every segment and market with its motorcycle lineup. KTM already has a robust off-road lineup, which they have used to launch themselves into the ADV category with great success. As such, the KTM 1190 Adventure series already sees strong sales success with adventure-touring riders, but KTM isn’t resting on those laurels. Set to debut a 800cc parallel-twin platform later this year, KTM CEO Stefan Pierer has revealed, while talking to MCN, that his company will soon have a rival for the Honda Africa Twin.

XTR Pepo’s “Siluro” Custom Ducati Monster 1200

It has been a while since we showed you one of XTR Pepo’s custom works, so please forgive our sins. To make it up to you though, we have the Siluro, a custom Ducati Monster 1200 that Ducati Spain commissioned from the Spanish bike builder. If I’m honest, Ducati’s Monster line has really never struck a chord with me, but there is something about the Siluro that’s got me more than a little twitterpated. Perhaps it is the high-mount, scrambler-styled Termignoni exhaust, or maybe it is Pepo’s signature “RAD” seat, that has adorned so many custom Ducati’s before this one, but is now wrapped in suede. Whatever it is, it’s working.

The Most Interesting Slide from Yamaha’s Three-Year Plan

12/18/2012 @ 10:52 am, by Jensen Beeler8 COMMENTS

Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

Benelli Due Release Clarified – End of 2012 & Worldwide

12/21/2011 @ 2:26 pm, by Jensen Beeler3 COMMENTS

After the news that the Benelli Due 756 would finally be produced and released came out last week, the Italian brand has released a clarification in response to the news that hit the interwebs. Confirming that the Due would indeed become a production model (after making the rounds at motorcycle shows for the better part of the last five years), the Chinese owned Benelli Q.J. released a statement saying that the release date would not be the end of 2011 as some sites had reported, but instead at the end of 2012 (seemingly making this a 2013 model year motorcycle).

Benelli has not outright denied that the news that the Due will hit the Chinese market before it makes its way to Europe, though the Chinese company was quick to say in its statement that “the current version of the Due will be produced in Italy and exported to China and the emerging global markets (without neglecting the European market).” Cryptically we gather that means that the Due we’ve seen will be a world model, while an updated version is slated to hit the European market at some point in the future (2018 perhaps?).

Benelli Due 756 Finally Goes Live…in China?

12/16/2011 @ 11:28 am, by Jensen Beeler13 COMMENTS

The Benelli Due concept has been in the works for so long, we’re officially giving it the Duke Nukem Forever status of the motorcycle industry. I first laid my eyes on the two-cylinder street-standard back in 2009, as the then called “2ue” was making its second EICMA appearance (the Due made its first appearance as early as the Cologne show in 2006).

Essentially a Benelli triple with a cylinder lopped off, the Benelli Due displaces 756cc with its inline cylinders, and is an otherwise attractive motorcycle. Given how much of a basketcase the “Tre” motor was, we can only imagine the “character” its two-cylinder counterpart brings to the table, though that is an entirely different issue.

Finally announcing that the Benelli Due will hit dealership floors in 2012, the Chinese-owned Italian company has an interesting twist with its news: the Benelli Due will be released in China first, then Europe and other markets.

At play surely is the idea and principle of pride that Chinese companies should release models in their home country first, before servicing other markets. This notion is surely understandable, but does strike us as interesting considering that Europe and North America are likely to be bigger volume markets for this big-displacement motorcycle.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Ducati Opens First Store in China

10/24/2009 @ 2:53 pm, by Jensen Beeler3 COMMENTS

Ducati-Shanghai-China-store

There’s a large stigma around China and the motorcycle industry, but Ducati isn’t one to let some misconceptions get in the way of their bottomline. With China rapidly becoming one of the largest motorcycle markets in the world, Ducati has its eyes set on establishing itself as the premium brand of choice for uppity Chinese urbanites, and thus has opened its first Official Ducati store in China this week. More after the jump.

BMW Posts Record Sales Despite Financial Apocoplypse

01/24/2009 @ 9:47 am, by Jensen BeelerComments Off on BMW Posts Record Sales Despite Financial Apocoplypse

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The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.

 

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Ducati: Bear Market Winner

11/17/2008 @ 9:47 pm, by Jensen Beeler2 COMMENTS

The world markets may be down, and stores may dropping out of business like it’s third period French class, but Ducati is finding the economic downturn to have an upside on its balance sheet.

Ducati’s sales revenue for the first three quarters of 2008 grew by 25% compared to last year’s figures. This means to close to $417MM in revenue for the Bologna Bandits, with their bottom line looking 87% better than before, totaling in at $41MM.

Why now brown cow? Well shipments from Desmo-central to dealer floor rooms has been up by 19% for the year so far, with sales up 8% worldwide. In the meantime, worldwide industry sales are down 6%. Evidently, those cars that people aren’t buying, is not equating into motorcycle purchases (you know…for the mileage advantage) 

The Bologna Boys say they are still on track to achieve a forecast 20% growth in worldwide sales for full fiscal year, up from a predicted 15% sales growth.

How are the other European manufacturers doing? 

KTM has had a 50% drop in operating profit for the full 12 months of its fiscal year, closing the books at $21MM. The House of Orange (not Oranj) is blaming this decline on a bad Dollar to Euro exchange rate, and plans to cut motorcycle production for the 2009 season by 10%.

Piaggio (owner of Aprilia, and most of Europe’s scooters) is also cutting back on production across all its motorcycle and scooter brands after depressing results for the first 3 quarters of 2008. Overall sales were down by almost 6%, falling 10% in Europe, which accounts for about 80% of its bike and scooter sales.

BMW, while slightly more insulated, is feeling the pain too, with global motorcycle sales down by 2.5% in the same period, and profit from bikes falling by nearly 16%.

Source: visordown

In other financial news, the trade-deficit for sportbike hotness in the United States has increased another 300%. Sorry Buell.