At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

Husqvarna Two-Strokes Get Fuel-Injection Too

We shouldn’t be surprised to hear that Husqvarna will be following suit with its Austrian sibling, and adding fuel-injection to several of its two-strokes enduro motorcycle for the 2018 model year. After a long history of rumors and development, KTM finally debuted fuel injection for a production two-stroke model just a few weeks ago, using the technology on two of its upcoming enduro models, the KTM 250 EXC TPI and KTM 300 EXC TPI. Husqvarna will use the same technology for its own motorcycles in the same segments, announcing today the the all-new 2018 Husqvarna TE 250i and 2018 Husqvarna TE 300i enduro models with transfer port injection.

Opinion: The Danger of Expanding the MotoGP Calendar

It is looking increasingly like the Chang International Circuit in Buriram, Thailand will be added to the MotoGP calendar for the 2018 season. I understand from sources that there was a significant hurdle to be overcome: circuit title sponsor Chang is a major beer brand in Thailand, and a rival to the Official MotoGP Beer Singha, also a major beer brand in Thailand and further abroad. The race can only happen if a compromise has been found to accommodate this conflict. This is good news for Thailand, and good news for fans in Asia. The World Superbike round at the circuit is always packed, and MotoGP should be even more popular. It is hard to overstate just how massive MotoGP is in that part of the world.

KTM Sales up 22.4% in 2011 Thanks to India

02/17/2012 @ 1:21 pm, by Jensen Beeler9 COMMENTS

If you want a quick synopsis of how the European motorcycle brands performed in 2011, they killed it. BMW, Ducati, Triumph, and now KTM have all reported double-digit sales growth figures for 2011, a stark contrast to the still struggling sales of Harley-Davidson, Honda, Kawasaki, Suzuki, and Yamaha.  Reporting a 22.4% sales increase last year, KTM made a cool €20.7 million in the process of selling its 81,200 units in 2011 (KTM sold 66,327 units in 2010).

Leading the Austrian company’s growth was the KTM 125 Duke, which has been a huge hit in India, its country of origin, but has also helped grow KTM’s market share in Europe. KTM is also reporting that its latest EXC models have helped spur sales, but we suspect it is the new small-displacement Duke, which was made with developing markets in mind, that is really responsible for the surge in sales growth. KTM says that it expects sales in Europe and North America to remain flat, while the company expects to see growth in emerging markets continue (no surprise there).

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The Anatomy Behind BMW Motorrad’s Sales Dominion

01/16/2012 @ 6:03 pm, by Jensen Beeler16 COMMENTS

We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

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BMW Motorcycle Sales Up 24% in January

02/08/2011 @ 10:15 am, by Jensen Beeler4 COMMENTS

Monthly sales reports are becoming a more common occurrence from motorcycle OEMs who are actually starting to crawl out of the lower circles of motorcycle industry hell (makes you wonder about the companies not making press releases though, huh?), and accordingly BMW has posted its January 2011 numbers, which shockingly again show strong figures. Selling 4,714 units in January 2011, BMW Motorrad posted a 23.6% sales increase over January 2009’s numbers (3.814 units). Achtung!

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BMW S1000RR Outsells the R1200GS in the US for 2010

01/19/2011 @ 4:39 pm, by Jensen Beeler7 COMMENTS

BMW Motorrad has just released its numbers for last year, and the Bavarian brand is showing some strong results in 2010, especially considering the double-digit slogging most other companies took. With sales up 12% globally, BMW sold 98,047 motorcycles in 2010 compared to the 87,306 units it sold in 2009 (that’s a 10,741 unit difference).

Of the motorcycles sold in last year, the R1200GS remained the globally best selling unit within the brand (accounting for 18,768 units worldwide), and was followed by the R1200GS Adventure (11,648 units), R1200RT (11,132 units), and the S1000RR (10,209 units).

Perhaps the most striking news though is the fact that the new S1000RR superbike dominated liter bike sales in the United States, and even outsold the R1200GS here domestically, making 2010 a very successful year for BMW not only on the balance sheet, but also as proof that the Germans can sell bikes that aren’t featured in Long Way Around.

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BMW November Motorcycle Sales Up 7.8%

12/08/2010 @ 4:40 pm, by Jensen BeelerComments Off on BMW November Motorcycle Sales Up 7.8%

BMW Motorrad continues to shine in this down economy, as the company has reported a 7.8% worldwide sales increase compared to November of last year. For the rest of 2010, BMW’s sales have increased every month compared to last year’s figures, from January to November. In the same time period, BMW Motorrad sold 94,283 units internationally, up 15% from the 81,946 units sold during the same duration last year.

While it isn’t saying much that sales are improving over the devastating numbers from 2009, the motorcycle industry is still considered to be down by roughly 11%, which makes BMW still an outlier from the industry norm.

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Ducati North America Posts Record Sales

05/26/2009 @ 1:11 am, by Jensen Beeler3 COMMENTS

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Ducati North America boosted its market share across the United States in the first quarter of 2009, with record sales fueled by the Monster and Superbike line of motorcycles.

Ducati now boasts more than 10% of the sport and street bike sales in 20 key U.S. metropolitan markets, with the brand capturing 6% sales across the country. 

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