If we asked you which Germanic company was the largest motorcycle brand by volume, you would likely guess BMW Motorrad…and you would be wrong. Snap! Displacing the venerable brand from Bavaria, which set its own sales record, KTM’s 2012 sales year of 107,142 units has handed the Austrian brand the distinction of being the best-selling Germanic brand worldwide (by a margin of less than 1,000 machines).
Diving through KTM’s 108 page annual report for 2011, the Austrian company lists a couple of interesting developments in its Research & Development section. Partnering with Bajaj on small-displacement street motorcycles, the first obvious fruit of that labor was the KTM 125 Duke, and the subsequent KTM 200 Duke that is available worldwide.
We already know that KTM plans on bringing a 300cc version of the baby Duke to North America, and the Austrian company lists displacements in this project up to 375cc, a strong signal to the final displacement of the much anticipated KTM 350 Duke.
KTM has crunched the numbers on it sales for the first half of 2012, and the Austrian company has some very impressive news to share. Selling 50,233 units in the first six months of the year, KTM’s increase in sales is 36% over last year’s figures for the same time period, a gain due mainly to the company’s efforts in emerging markets like India.
Though this is the first time that Bajaj’s selling of the KTM Duke 200 has been included in KTM’s half-year report, the Austrian brand wasn’t fueled solely by its Indian sales, as KTM’s European sales were up 41% as well, giving KTM a total marketshare in the EU of 7%.
For some, the KTM 125 Duke is just not quite enough machine to get their two-wheeled juices flowing, and thus the KTM 200 Duke & soon-to-be-expected KTM 350 Duke were born. With the Austrian motorcycle maker KTM partnering with India’s second-largest motorcycle brand Bajaj to make the baby Duke, it should come as no surprise then that many of these models are ending up outside of Europe, and in Asian markets…namely India itself.
While us Westerners might think of the KTM 200 Duke as a fairly practical machine, buyers in India are a bit more skeptical, since their day-to-day travel can be a bit more varied than ours. You see, India right now is preparing for its summer monsoon season, and flooding in certain regions is more of a certainty than a special phenomenon. So while an underslung exhaust might look stylish to us Americans, to an Indian motorcyclist it could look to be more of a liability.
Hoping to purge that thought from Indian riders’ minds, KTM has put together this video outlining its wet-weather survivability testing. If you ever wanted to know whether you can park the KTM 200 Duke in wheel-high water for 30 minutes or more sans snorkel, check out the video after the jump.
If you want a quick synopsis of how the European motorcycle brands performed in 2011, they killed it. BMW, Ducati, Triumph, and now KTM have all reported double-digit sales growth figures for 2011, a stark contrast to the still struggling sales of Harley-Davidson, Honda, Kawasaki, Suzuki, and Yamaha. Reporting a 22.4% sales increase last year, KTM made a cool €20.7 million in the process of selling its 81,200 units in 2011 (KTM sold 66,327 units in 2010).
Leading the Austrian company’s growth was the KTM 125 Duke, which has been a huge hit in India, its country of origin, but has also helped grow KTM’s market share in Europe. KTM is also reporting that its latest EXC models have helped spur sales, but we suspect it is the new small-displacement Duke, which was made with developing markets in mind, that is really responsible for the surge in sales growth. KTM says that it expects sales in Europe and North America to remain flat, while the company expects to see growth in emerging markets continue (no surprise there).
Our friends over at IndianCarsBikes.in were in attendance at the KTM 200 Duke launch in India this week, as the Austrian brand launched its somewhat bigger-displacement version of the popular KTM Duke 125. During the press event, KTM talked about the future of the mini-Duke line and its product roadmap for the emerging country, as well as abroad. With the Austrian brand confirming/clarifying that KTM would release a KTM 350 Duke for India in 2013, zie Austrians also confirmed that the KTM 350 Duke would be built locally in India by Bajaj, but would be exported worldwide — allaying fears that the KTM 350 Duke would be an India-only model.
After first announcing that KTM would build a 200cc model of the new KTM 125 Duke for the Indian market, KTM CEO Stefan Pierer has been quoted as saying that a larger, 350cc, model is in the works, and will debut as a 2013 model year motorcycle. It would seem that the 2012 KTM 350 Duke is also slated as an India-only model, though rumors and plans for a larger displacement Duke for the US market were banded about when the 125cc Duke launched at EICMA last year.
KTM seems set to take the 125 Duke platform as versatile bike for the global markets, matching configurations with localities. Since the 125cc format makes little sense in the United States (do you hear that Aprilia?), expect at least a 250cc version of the Duke to debut later this year, and likely a larger format (450cc?) as well for the US at a later point in time.
Our friends at IndianCarsBikes.in have spied the KTM 200 Duke again out testing again near Bajaj’s factory in Pune, India. This time riding down the street, we get to see how the 200cc variant of the KTM 125 Duke will sit with an adult on the frame, and the bike looks fairly comfy for a full-sized person (although we have no idea how tall the rider actually is of course). The second spy shot of the KTM 200 Duke in a just a week, Bajaj is either getting sloppy (unlikely), or the debut of this machine could be edging closer and closer to reality.
Is this the KTM 200 Duke? The folks at OverDrive.in were fortunate enough to encounter in Pune what looks like a pre-production KTM Duke destined for the Indian market. Taking the photo above, OverDrive wasn’t certain if this was the KTM 125 Duke that the Austrian company launched at Intermot this year, or if it was a larger displacement version that’s been rumored to be coming from the minds of Bajaj & KTM.
Luckily the guys at IndianCarsBikes.in were able to get Rajiv Bajaj on the line and ask him about the photo, and the son of the Bajaj empire confirmed that what we see here is the 200cc KTM 200 Duke that will be an India-only model. Reportedly a deal hatched between KTM and Bajaj, the Indian market will get a slightly larger version of the new Duke, which will be liquid-cooled, have DOHC, and be positioned on the premium side of the market equation.