BMW Motorrad Goldbet SBK’s Chaz Davies had some homework ahead of this weekend’s World Superbike round in Monza, as the Welshman spent time in BMW’s high-speed wind tunnel to work on his aerodynamics with the BMW S1000RR. With Monza being one of the fastest courses on the WSBK calendar, a rider’s ability to have the optimal body position down the the track’s long sections, where speeds can easily exceed 200 mph, is a crucial element to race-day success.
“It was a really interesting afternoon”, said Davies. “When testing on a track, you try new development parts and different settings but you are not working on your body. So it was great to experience in a stable environment with my riding position, to move myself around on the bike, to have elbows and shoulders in different positions and to then see in the data what difference it makes.
Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.
For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.
Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.
Only a couple of months after Husqvarnaʼs sale by BMW to Austriaʼs Pierer Industries, the storied motocross brand is once again making headlines, unfortunately of the wrong sort.
Reports from the La Provincia di Varese website, Varese News, as well as motorcycling’s GPOne are saying that the acquisition of Husqvarna has revealed significant problems with massive unsold inventory, labor, and the existing business plan.
As of Monday the 22nd of April, Pierer Industries announced that the factory will be closed until further notice, and let go all of the 211 factory workers employed by Husqvarna. The only staff remaining are in the sales and marketing departments, about 30 people.
I thought I could hold onto this one over the weekend, but I guess I was wrong. Asphalt & Rubber, along with several other publications it would seem, have gotten news that Gabriele del Torchio, CEO of Ducati Motor Holding, could be leaving the company for a position with Italian airline Alitalia.
Still an unconfirmed rumor at this point, Del Torchio’s move would mark the end to a major chapter in Ducati’s history, as the Bologna company has flurished under the Italian’s command. Though this transition that has been hinted at since Audi AG bought Ducati Motor Holding from Investindustrial, the news perhaps isn’t surprising, but it does raise some interesting question marks for the future.
Some good news from Italy, as MV Agusta is reporting a sales boost so far this year for the Varese brand, with January and February up 100% over the same time period in 2012. “The new year has started well for us regardless of the negative global market trend,” said MV Agusta CEO Giovanni Castiglioni.
“We are very satisfied with our results to date. I’m convinced that they will tend to grow even further thanks to the arrival of the new RIVALE 800, for which we’ve already received many orders. We have good reason to look forward to 2013 with optimism.”
We are more than sure that the doubling in sales has something to do with the previously low volume numbers for the brand, and the nearly 50% increase in the number of models MV Agusta is now offering motorcyclists, three of which are “low price” models: the MV Agusta F3 675, MV Agusta Brutale 675, and MV Agusta Brutale 800.
One of the oldest motorcycle brands in the world has changed hands, yet again, as the British marque Matchless has reportedly been sold. Changing hands from Greek to Italian ownership, the Matchless brand is now in the hands of Franco Malenotti, of Belstaff apparel fame.
Hoping to revitalize the motorcycle brand in a similar way as he did with Belstaff, Malenotti plans at first to build a limited production series of motorcycles, which will draw their inspiration from the G80, Silver Hawk, and Silver Arrow designs.
Although Ducati hasn’t closed out the year yet, CEO of Ducati Motor Holding Gabriele Del Torchio was confident when speaking to the press at EICMA that the company would top last year’s record numbers, with a solid 20% grow margin. Expected to take the company to 44,000 units sold worldwide, 2012 is the best sales year by volume in the history of the company, and comes just after the company’s acquisition by Audi AG.
Doubling its marketshare worldwide, the Bologna Brand says it has made a 10% increase in what it calls its “Ducati Relevant Market” – the company’s core demographic of buyers (or what Mitt Romney would call, the brand’s 53%). For fun facts, nine out of ten Ducatis made in Borgo Panigale are destined for foreign markets (read: Italy now accounts for 10% of Ducati’s sales). We already knew that the US is Ducati’s top stronghold, with the American market growing by double-digits this year.
A Chinese-owned Italian brand, Benelli makes some of the most beautiful motorcycles we have ever seen (Benelli Tornado anyone?), but the company has been rather absentee since getting acquired by the Qianjiang Group. Sure, Benelli seems to walk out a new variation of the Benelli TnT or TRE-K just about every year or so, and the Benelli Due has been a work in progress since before the first Obama administration, but for the most part, Benelli has been phoning it in when it comes to its proper motorbikes.
That seems to be changing though, as at EICMA the Italian brand will debut the Benelli BN600 — an 80hp, 600cc, inline-four street-naked. Building off the same established Benelli road-bike aesthetic, the BN600 (we cant tell if that that is Mandarin for either ‘horrible motorcycle name’ or ‘Benelli Naked 600cc’) is an interesting new model from Italy’s other motorcycle manufacturer, as it adds yet another street-naked to the Benelli line, and is close in displacement to the 118hp Benelli TnT 899.
Fresh off the heels of him wining the 2012 World Superbike Championship, question marks surround Max Biaggi — will he stay with Aprilia for another season and defend his title? Or, will he end his motorcycle racing career on a high, having just collected his sixth world title?
The crystal ball on this subject is uncertain. Though still not re-signed with the factory Aprilia squad for the next World Superbike Championship season, Biaggi did take part in the latest WSBK test at Aragon, which certainly lead to some believing the Roman Emperor would race for at least another season.