Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Investcorp Buys 80% of Dainese for €130 Million

11/04/2014 @ 5:50 pm, by Jensen Beeler5 COMMENTS

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A story we have been chasing for some time now, Lino Dainese has finally found a buyer for his namesake company, Dainese. The purchaser is the aptly named private equity firm Investcorp, which is headquartered in Bahrain, and has additional offices in New York, London, Riyadh, and Abu Dhabi.

Buying 80% of the company’s stock for a reported €130 million, Investcorp’s valuation of Dainese would therefore be set at €162.5 million. The other 20% of the company is retained by Lino Dainese, himself.

MV Agusta / Mercedes-AMG Deal Not Done Yet

10/22/2014 @ 3:24 pm, by Jensen Beeler5 COMMENTS

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Rumors have been hot and heavy that MV Agusta will announce at EICMA that Mercedes-Benz will become a minority shareholder in the Italian motorcycle company. Those talks of investment have been confirmed by our friends at Canada Moto Guide, however in talking to Giovanni Castiglioni, the young Italian said the deal hasn’t been completed yet.

Getting a chance to bend the ear of Castiglioni at the Dragster RR/Brutale 800 RR launch this weekend, CMG’s Costa Mouzouris was told by Castiglioni that “if it happens, I would be the manager of the year; you can imagine it is a big deal for a small company, family owned, to sell a minority share to a huge company like Mercedes.”

BRD Motorcycles Raises $4.5 Million in Series A Funding

10/01/2014 @ 12:20 pm, by Jensen Beeler9 COMMENTS

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It has been a long time coming, but we have some good news from the folks at BRD Motorcycles, as the electric motorcycle startup has just closed a $4.5 million Series A funding round.

The investment round was led by Spanish investment firm Modara Technologies, which was joined by Cedarville Investments, Tesla Motors founders Martin EberhardMarc Tarpenning, and Pedro Zapata Gil, the CEO of Baluarte Real Estate in Spain.

To-date that makes $8.2 million in capital raised by BRD, and now the San Francisco startup will be able to go ahead with production on its BRD RedShift electric dirt bike and supermoto offerings. BRD will show the production-ready RedShift MX & RedShift SM at the AIMExpo in two weeks’ time, which will retail for $14,995 and $15,495, respectively.

Brammo eCruiser & Other Models Spied in Investor Pitch

09/23/2014 @ 4:56 pm, by Jensen Beeler7 COMMENTS

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Brammo continues to build upon its war chest of investment, and has turned to crowd-funding site EarlyShares for help in that regard. The site is targeted towards Angel-type investors, and is along the lines of a Kickstarter-style site for the wealthy and investment-minded.

The news that a company like Brammo is looking to raise more capital is nothing new, nor is it terribly noteworthy, but the documents provided to EarlyShares investors are certainly worth chewing on by two-wheeled enthusiasts.

Perhaps the most interesting aspect is a diagram of Brammo’s planned model lineup, which briefly appeared on EarlyShares; and among other things, shows an eCruiser model from the Oregonian company. Boom goes the dynamite.

Daimler to Invest in MV Agusta as IPO Rumors Circulate?

07/11/2014 @ 4:12 am, by Jensen Beeler6 COMMENTS

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Fresh off the European newswires, reports out of Italy are tipping motorcycle manufacturer MV Agusta as looking to offer up to 30% of the company on the stock market. If true, the move would make good on MV Agusta’s hope of going public by 2016 — noticeably quite ahead of schedule.

Additionally, reports out of Germany are also indicating that Daimler AG (owner of Mercedes-Benz), is looking for a minority stake in MV Agusta, and approached the Italian company these past few weeks about that possibility — a move not to dissimilar to the one that saw Audi AG acquire Ducati Motor Holding.

Brammo Gets Investment from TEAM Industries – Forms Strategic Partnership for Design and Production

07/08/2014 @ 4:59 pm, by Jensen Beeler1 COMMENT

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The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.

TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages

Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.

GoPro Looking to Raise $100 Million with IPO

05/22/2014 @ 2:21 pm, by Jensen Beeler10 COMMENTS

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Small affordable video cameras are changing the way motorcycle enthusiasts record their two-wheeling adventures, and one name has dominated the market: GoPro. The San Francisco Bay Area company is looking now to continue that growth; and to help achieve that goal, GoPro is searching for $100 million in capital.

According to documents filed on Monday with the Securities and Exchange Commission (SEC), GoPro will look for that money with an initial public offering (IPO).

Planning to be listed at GPRO on the NASDAQ exchange, GoPro disclosed $985 million in revenue last year, up 87% from 2012; while net income topped $61 million, nearly double the $32 million GoPro earned in 2012.

Rumor: Dainese up for Sale?

12/20/2013 @ 5:23 pm, by Jensen Beeler10 COMMENTS

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Motorcycle industry gossip is at a fever pitch this week with speculation that Italian motorcycle apparel manufacturer Dainese is up for sale. Adding credence to that rumors, Asphalt & Rubber has received a number of tips about the possible sale of the company, with a private investment group cited as a possible buyer.

When we approached with this information, Dainese simply said that rumors were simply that, rumors. However it is worth noting that at the helm of the company for the past few months has been interim-CEO Federico Minoli, the same man that lead Ducati Motor Holding to being acquired by Texas Pacific Group, and later took the Italian motorcycle manufacturer public on the New York Stock Exchange.

Brammo Eyes IPO for 2014/2015?

11/11/2013 @ 8:58 am, by Jensen Beeler7 COMMENTS

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It has long been rumored that Brammo, Inc. CEO Craig Bramscher envisions his company heading to Wall Street for an initial public offering one day, but now we are getting our first public words from Bramscher about how he hopes that his Oregonian company can go public in the next year or so.

Quoting remarks made at the Portland Business Journal Power Breakfast, the Sustainable Business Oregon is reporting that Bramscher is targeting late-2014 to mid-2015 for an IPO, with the figure of a $150 million being banded about as a fundraising goal from the public stock offering.

BRD Motorcycles Raises $1 Million, Adds Tesla Founder to Advisory, & Announces First Dealership

10/10/2013 @ 3:39 pm, by Jensen Beeler3 COMMENTS

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If you lookup the word “hustle” in the dictionary, you might see a portrait of the BRD Motorcycles crew. We haven’t heard much from the San Francisco startup in the past year or so, well nothing official at least, but today the BRD crew has a plethora of milestones to announce.

First up is the addition of $1 million in funding, which was lead by the strategic investment firm Third Shore Group (TSG). The added funds will help keep the BRD’s lights on, and help the EV company bring its RedShift electric motorcycle series into production. As a part of the funding agreement, BRD will also receive human resources from TSG, in addition to opening a satellite facility just outside of Detroit, in Royal Oak, Michigan.