Tomorrow starts the Isle of Man TT — one of the greatest two-wheeled motoring events on this earth. Two weeks of epic motorcycle racing on city streets, if you haven’t been to the TT yet, you really must schedule a trip to meet the Manx. Until you can book those travel plans, we have the next best thing (besides following the TT on A&R, of course): the Isle of Man TT smartphone app.
Motorsport Aftermarket Group (MAG) is probably not a name that many of our readers are familiar with, but it is the company behind brands like Performance Machine wheels, Roland Sands Design, Renthal handlebars, Vance & Hines exhausts, along with a list of other lesser-known aftermarket brands. Straying from its namesake, MAG made some waves recently when it acquired the Motorcycle Superstore online retail outlet.
Another story of interest involves a division of Motorsport Aftermarket Group: the MAG Media Group (MMG), which bought Cycle News back in 2010 and acquired Motorcycle USA with the Motorcycle Superstore purchase. Owning one of the oldest print publications in the business, as well as the largest web-based publication in the industry, MAG has realigned its MMG operations to consolidate the management of the two publications, with longtime editor Paul Carruthers taking on the role of Editorial Director in the business reshuffling.
Not too long ago I gave a presentation at the San Francisco Dainese Store about MotoGP & social media, and one of the interesting points that came up from the discussion was the fact that Casey Stoner did not have a Twitter account. With former-World Champions Jorge Lorenzo and Valentino Rossi racking up 400,000 & 600,000 follower respectfully, the current-MotoGP World Champion was voiceless in the online space, which only fueled further the perception that Stoner’s interests in MotoGP resided only with racing on Sunday afternoons.
It may still be the pre-season, but the banter regarding MotoGP on Twitter is certainly getting us ready for the start of the 2012 MotoGP Championship. Sending out a simple infographic this morning with the message, “this picture says it all,” HRC’s official Twitter account posted some interesting statistics that compared Repsol Honda rider Casey Stoner to Ducati Corse’s Valentino Rossi.
Breaking down Stoner’s win percentage over the past five years, the results of course paint an interesting picture. Of course the image “didn’t say it all” as the reaction on Twitter is about what you’d expect from a world widely divided by international boundaries. This of course lead to the image’s immediate removal, but alas nothing truly dies in the digital age.
In case you aren’t already aware, Valentino Rossi is a nine-time World Champion, and also happens to be the favorite son the of MotoGP Championship. Casey Stoner on the other hand…well, the Australian has at best a tumultuous relationship with the public. Naturally, backlash ensued, and HRC finally removed the graphic from its Twitter account.
Asserting that it was all in good fun and simply pointing out some statistics about the last five years, HRC surely was trying to bolster Stoner’s record, and remove the Repsol Honda rider from the “Most Underrated” list in MotoGP — a hard thing to do, even on the heels of a World Championship.
For being a motorcycle mega-brand in his own right, Valentino Rossi has been slow to adapt to this crazy new thing called the internet. A series of tubes, the internet has been a remarkable breakthrough on a variety of levels, changing the paradigm of how we eat, sleep, and waste our lunch breaks at work. Helping teenage girls gossip about their latest crushes, aiding in the massive distribution of pornography to middle-aged men who hide in their basements from their wives and children, and allowing no-talent journalistic hacks to masquerade around as proper motorcycle journalists, there is literally no telling how the internet will change our lives next, and what industries it will turn on their head.
Well get ready for another shockwave ladies and gentlemen, as the G.O.A.T. himself, Valentino Rossi, has hopped on this interweb bandwagon with full 0 & 1 force, first by finally creating his own official website, and now by signing up for a thing called Twitter. Tweeting, twatting, twittering so far in only Italian, Rossi was one of the last hold-outs of MotoGP riders to embrace the micro-blogging service (Randy de Puniet just got on Twitter this week too we might add. Thanks Lauren). Rossi’s move is sure to create a stir with the VR46 crowd, as his legion of fans can now take time out from their busy days of lathering neon yellow paint all of their bodies, and hang onto every one of Rossi’s 140 character messages.
So far, Rossi has tweeted about go-karting, his injured finger, and traveling to Melbourne. We wait with bated breath to see what photo the nine-time World Champion first tweets from his account. Bellissima.
There’s no doubt that Valentino Rossi’s injury at Mugello not only left a hole at Fiat-Yamaha garage, but also created a noticeable void for MotoGP racing as a whole. Perhaps one of the greatest GP racers of all-time, Rossi rarely crashes, and has never been injured so extensively before in his career. And for all the parties involved this incident, it is an untimely disaster that has financial repercussions.
But as the old marketing maxim goes, any press is good press, and with all the coverage that’s surrounded Rossi’s crash, a sizeable amount of “buzz” and media attention has been garnered for the associated parties. What is all that media attention worth? According to internet market research firm eXtrapola, just over 8 million in US dollars (over €6.5 million).
If you haven’t already heard about the TwitGP that took place on Twiegi twitter this weekend, then you missed out on one of the best crowdsourced virtual online racing events ever to take place on the interwebernets. A bit silly, yes. But TwitGP, which came about as a result of the cancelled Japanese GP, was a clever use of modern media and user interactivity that created a humored and enthusiastic approach to twitter and MotoGP. One of the best parts about the TwitGP was the ongoing puns, and fictitious rider quotes that came from people all over the world. We’ve reproduced some of the best after the jump, enjoy.
By now you’ve surely heard the news that the Japanese GP at Motegi has been cancelled because of the volcanic ash the continues to spew out of an unpronounceable mountain in Iceland. With teams unable to fly out of Europe and into Japan, Dorna had no choice but to postpone the event until much later in the season.
Leaving MotoGP fans with nothing to do this weekend except watch the confirmed WSBK stop at Assen, some clever individuals have turned to the internet to get their GP fix. Enter TwitGP, the first virtual sporting event, that’s being hosted on twitter. With a bevy of twitter-based wordplay, TwitGP has seen a number of tweeps get on-board with the concept, which hopes to bring racing action straight to 4,000 or twitter followers come Sunday.
There is no doubt at this point that Harley-Davidson needs to engage new markets and customers in order for the company to continue to succeed. Along this vein, the Milwaukee brand recently retained the services of Sassenbach Advertising to help push the biker message out onto the internet. With virtually no budget, a computer, and a webcam, the German ad agency engaged over 170,000 people per week with the Harley-Davidson brand message “Sorry I’m on the Road” on Chatroulette, the latest internet craze.
Editor’s Note: This guest post by David Emmett was originally posted on his site MotoMatters under the title of “Editor’s Blog: Old And New – How Media Is Changing”. We thought Emmett was so on-point with his assessment of the use of the internet and social media in motorcycle racing, and the industry as a whole, that we asked him to reproduce his post here on Asphalt & Rubber. To put his post in complete context, Emmett just finished working this weekend as Fiat-Yamaha’s live blogger during the Qatar GP, where he wrote, tweeted, and hustled his way around the MotoGP paddock as the only online journalist with a permanent Dorna press pass. For more of an account of his time in Qatar, and for all your other racing news needs, you should visit his site at MotoMatters.com (after first reading Asphalt & Rubber first of course).
The comment that I have probably received most since I started this blog was “I want your job!” And frankly, I have to pinch myself to see if this is still all really happening, so it is a sentiment I can completely understand. Being allowed to work in the MotoGP paddock and up in the press room feels like a genuine privilege, and being surrounded with people who share the same passion is truly remarkable.
I often wonder at how this all came about. Just over four years ago, I posted a season preview on the Adventure Rider motorcycle forum, and now, I learned today, I am the first journalist from an online publication ever to receive a permanent pass from Dorna. In the intervening years I have worked hard both to keep learning as much as I can about racing, and communicate my passion for the sport to a wider audience. It has cost me blood, sweat, tears, and more money than I like to think about, but all these would have been to no avail if it wasn’t for one factor: The Internet.