Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Google Wants Broader Autonomous Vehicle Law – Are You Ready for Riderless Motorcycles?

08/14/2014 @ 11:56 pm, by Jensen Beeler11 COMMENTS

terminator-3-salvation-motorcycle

No sooner has Google built its first autonomous car, and been granted its autonomous vehicle driving license in the State of California, than the Silicon Valley company has begun paving the way for autonomous two-wheeled transportation.

Writing an email to the State of California to do away with legal wording that restricts autonomous vehicle licenses just to cars, Google’s Ron Medford hopes to allow driverless/riderless trucks and motorcycles on city streets, provided they prove the same safety standards as with Google’s autonomous car program.

“It is certainly possible that future testing could include motorcycles or larger commercial vehicles,” said Medford in his email. “If some innovator can demonstrate that testing autonomous technology on such vehicles is safe, then they should be allowed to test.”

Californians, Apply Now for Your Self-Driving Car License

05/28/2014 @ 1:04 am, by Jensen Beeler16 COMMENTS

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Californian motorists should brace themselves, as the Golden State is poised to let autonomous vehicles onto its roadways, en masse. Announcing that it will begin taking applications for driverless vehicle licenses starting in July, California will begin granting autonomous vehicles access to its roads in September of this year.

The decision is part of a larger nationwide push for autonomous vehicles, a topic we have covered at length here on Asphalt & Rubber, and accordingly something that the Motorcycle Industry Council (MIC) and American Motorcyclist Association (AMA) have finally taken an interest in participating on an advisory level.

As California Legalizes Self-Driving Cars, Are Motorcycling’s Days Numbered?

09/26/2012 @ 7:03 pm, by Jensen Beeler38 COMMENTS

The movement of transportation as a commodity continues, as California has become the second state to legalize the use of automated cars on its roadways (Nevada was first).

Gov. Jerry Brown signed into law today SB 1298, which specifically legalizes the use of autonomous vehicles, as long as a licensed and bonded operator is in the vehicle’s driver seat.

Essentially legitimizing what was a legal grey-area, what the bill does does explicitly is green-light more autonomous vehicle projects in the Golden State.

With applications from the trucking industry to the car-sharing, and everything in-between, the advent of autonomous four-wheelers signals an interesting, yet scary, future for motorcyclists.

According to former Ford/Chrysler/GM-man Bob Lutz, self-driving cars could be the norm in as few as 20 years — an idea the could materially change the driving landscape as we know it.

As autonomous vehicles become increasing the status quo on the road, user-guided vehicles like motorcycles will become greater outliers, and could face a tyranny of the majority.

I, For One, Welcome Our Self-Driving Overlords

08/07/2012 @ 5:25 pm, by Jensen Beeler26 COMMENTS

The day may have come sooner than we expected, but the day of commuters being scooted around by self-driving cars is rapidly approaching us. Clocking 300,000 self-driven accident-free miles, Google’s fleet of autonomous vehicles are set to reach another milestone, as the technology company is about to give the go-ahead for employees to use the cars for commuting.

Traditionally driven with one person behind the wheel, and another in the passenger seat (presumably watching a screen of diagnostics), Google says that the results from its tests and track record have shown the two-rider system to be unnecessary, and will thus allow solitary trips in the self-driving vehicles. The idea of course behind the system is that a person becomes a passive driver, able to “be more productive” while in the vehicle, i.e. watching YouTube kitten videos.

While the dozen or so self-driving Google cars are unlikely to make a huge impact (no pun intended) on our local commutes here in the San Francisco Bay Area, it is a signaling of the changing times in our transportation system. For motorcyclists, this news should come as a mixed bag.

Video: Google Street View Does Silverstone

08/01/2012 @ 5:28 pm, by Jensen Beeler5 COMMENTS

Google Street View is one of those internet services that you don’t think much about, that is of course until you use it a few times, and wonder how you ever got along without it. Giving you an eye-level view of your destination, it has proved to be indispensable here at A&R, as we search for a new workspace.

Tangents aside, the folks at Silverstone have been keen to get the British track a bit more publicity (ladies, did you see Leon Haslam getting his leathers painted on?), and accordingly invited the folks from Google to come out with its Street View camera setup.

Now, here is the fundamental difference between us Yanks and you Brits. Over here in America, land of freedom, democracy, and well armed bears, when we take a bunch of pictures of a road to put on the internet, we use this thing called an automobile. Crazy? Yes, we know.

We feel sorry for the poor Google bastard who had to ride the 3.666 mile track on a three-wheeled bicycle, that just doesn’t seem right (we hear it took him 45 minutes to get around the course). Watch the video of his labors after the jump. As for the fruits of his labor, check it out here.

Site News: Asphalt & Rubber Is Now on Google+

01/11/2012 @ 9:15 pm, by Jensen Beeler5 COMMENTS

google-plus-asphaltandrubber

You may have already noticed the Google+ “+1″ buttons on the site, as lately we’ve been playing around with the social networking service here at Asphalt & Rubber. It took the internet search behemoth a while to roll out pages for sites like A&R, but we’ve finally gotten our Google+ page up, and had some time to populate it with articles and such.

An alternative to website’s like Facebook, Google+ most notably lets you share and connect with other users based on your social circles, e.g. you can select to share articles from A&R only with your motorcycling friends (sparring your non-motorcycle friends from your two-wheeled addiction). So, if Google+ is your social network of choice, be sure to follow us on there to get your daily motorcycle fix, and “+1″ any articles you wish to share.

What’s All the Buzz About on Asphalt & Rubber?

03/01/2010 @ 8:55 am, by Jensen Beeler5 COMMENTS

You may have notice the quad-colored speech balloon button that’s showing up at the top of posts now. A couple of weeks ago Google launched its appropriately named Google Buzz service, which allows users to share links, photos, etc via gmail.

Clicking on the button will bring up a pop-up window that will automatically load with the link of an article, and allow you to type a brief message that you’re about to share with your friends on gmail.

So if you’re a gmail user, now you can spread the A&R love via Google Buzz, just like you’ve been doing with our Twitter and Facebook buttons. Enjoy!

Laguna Seca Added to Google Street View

09/10/2009 @ 11:57 am, by Jensen Beeler5 COMMENTS

Google-Street-View-Laguna-Seca

In Google’s attempt to map every piece of asphalt on planet Earth, they have begun to take their Street View service to the race tracks of America. First on their list, and our personal favorite, is Laguna Seca. Check it out after the jump, you’ll catch a few ALMS cars in the shots, as they flanked the Google Street View car as it went around the course.

R1 Wheelie Caught on Google Street View

06/24/2009 @ 9:04 am, by Jensen Beeler8 COMMENTS

R1-wheelie-Google-Street-View

Leave it to the French to wheelie past the infamous Google Street View car as it drove around the city streets of Marseille. This R1 rider certainly seized the moment when he saw the Google clad car with cameras on top, old school race livery and all. See for yourself here.

Source: Moto.Caradisiac

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