Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

Ducati’s Record Year by the Numbers

06/25/2012 @ 10:17 am, by Jensen Beeler7 COMMENTS

Putting a nice feather in Gabriele Del Torchio’s cap, 2011 was the best sales year ever for Ducati. The product of several years in the making, Ducati has transitioned from a sport bike based company, to a brand that encompasses a variety of diverse biking genres. The transition began with the Ducati Hypermotard, continued with the Ducati Multistrada 1200, and culminated with the Ducati Diavel. Bringing the brand back to its roots, the Italian company released the sellout Ducati 1199 Panigale this year.

All of this positioning has taken Ducati from its traditionally precarious market position to one of not only reasonable stability, but also one that has proven to be lucrative enough to attract an acquisition from German automaker Audi. With a record number of machines leaving the doors of the Borgo Panigale factory, and Ducati’s cash finally flowing in the right direction, Del Torchio had plenty to wax on about at the World Ducati Week 2012 event. Giving some oratory high-fives at the massive Ducatisti gather, Ducati’s record year and transformation by the numbers is outlined after the jump.

Del Torchio Puts the Kibosh on Ducati Scooter Rumors

03/07/2011 @ 9:55 am, by Jensen Beeler3 COMMENTS

Ducati Motor Holdings Product Chief Claudio Domenicali set the internet on fire last week when he mentioned that the famous Italian brand was working on a maxi-scooter offering. But before Ducatisti can begin sharpening their pitchforks, Ducati CEO Gabriele Del Torchio has put the kibosh on the idea, stating that Ducati is “concentrating on the next project for the sports market…We have no maxi-scooter in mind.”

The “sport market” project del Torchio refers to is of course the 2012 Ducati Superbike, which our sources have confirmed will be a quantum leap from the current generation 1198 Superbike, and more importantly will be Ducati’s anchor as it dives deeper into non-core segments.

Nicky Hayden Riding the Indy Mile

09/01/2010 @ 9:03 am, by Jensen Beeler2 COMMENTS

If you weren’t in Indianapolis for the Indy GP, you certainly missed one of the better side events of the weekend: The Lucas Oil Indy Mile AMA Flat Track Grand National. It’s hard to make riding on packed dirt at breakneak speeds with no brakes more exciting, but throw in former flat track Champion Nicky Hayden, the entire Ducati Corse MotoGP team, and a contract announcement and you have the makings for a very special event.

With Ducati Motor Holdings CEO Gabriele del Torchio on-stage to announce Hayden’s new two-year contract, motorcycle racing fans got to see their homeboy do good. Helping celebrate the event, Hayden took to the track with his steel boot, and held nothing back for his loyal followers.

Ducati to Cycle World: You’re a Bunch of Liars

08/05/2010 @ 8:33 am, by Jensen Beeler16 COMMENTS

On Tuesday night we were delighted to see that American print magazine Cycle World had gotten a chance to sit down with Ducati Motor Holdings CEO Gabriele del Torchio, and talk about the future of Ducati, the upcoming power-cruiser, and of course Valentino Rossi. To our surprise, del Torchio seemingly spilled the beans about Rossi moving over to Ducati, and so we, like many other sites, jumped on the news and published it.

This article of course has surprised the folks in Bologna, who have released a statement saying that the Italian brand has not signed Rossi, and that Cycle World‘s article “misreported” the facts. This is of course Ducati saying politely that Cycle World made the quotes up, which regardless if it’s true or not, is a sizeable issue for motorcycle publications and their readers.

Ducati CEO Confirms Rossi/Hayden for 2011

08/03/2010 @ 7:29 pm, by Jensen Beeler18 COMMENTS

UPDATE: Ducati has denied del Torchio’s statements in Cycle World’s article.

It’s not like we didn’t already know that Rossi had signed with Ducati, but Ducati Motor Holdings CEO Gabriele del Torchio let it slip during an interview with Cycle World magazine that both Nicky Hayden and Valentino Rossi would be riding with Ducati for 2011. This makes the first person at Ducati to go on the record about next year’s MotoGP rider line-up at the Italian company, which should send Ducatisti into a fervor, and drool marinara sauce.

Del Torchio’s exact words to Cycle World were: “Nicky is a wonderful person and a great rider. This year, he greatly contributed to improving our Desmosedici racer. Next year, he and Valentino will hone the bike to its ultimate winning potential.” Del Torchio goes on to tell Cycle World about the upcoming “Vyper/Mega Monster” bike that will debut at Milan, if you like your desmo’s go on over to Cycleworld.com and read the full article.

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