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Gabriele del Torchio

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Putting a nice feather in Gabriele Del Torchio’s cap, 2011 was the best sales year ever for Ducati. The product of several years in the making, Ducati has transitioned from a sport bike based company, to a brand that encompasses a variety of diverse biking genres. The transition began with the Ducati Hypermotard, continued with the Ducati Multistrada 1200, and culminated with the Ducati Diavel. Bringing the brand back to its roots, the Italian company released the sellout Ducati 1199 Panigale this year.

All of this positioning has taken Ducati from its traditionally precarious market position to one of not only reasonable stability, but also one that has proven to be lucrative enough to attract an acquisition from German automaker Audi. With a record number of machines leaving the doors of the Borgo Panigale factory, and Ducati’s cash finally flowing in the right direction, Del Torchio had plenty to wax on about at the World Ducati Week 2012 event. Giving some oratory high-fives at the massive Ducatisti gather, Ducati’s record year and transformation by the numbers is outlined after the jump.

Ducati Motor Holdings Product Chief Claudio Domenicali set the internet on fire last week when he mentioned that the famous Italian brand was working on a maxi-scooter offering. But before Ducatisti can begin sharpening their pitchforks, Ducati CEO Gabriele Del Torchio has put the kibosh on the idea, stating that Ducati is “concentrating on the next project for the sports market…We have no maxi-scooter in mind.”

The “sport market” project del Torchio refers to is of course the 2012 Ducati Superbike, which our sources have confirmed will be a quantum leap from the current generation 1198 Superbike, and more importantly will be Ducati’s anchor as it dives deeper into non-core segments.

If you weren’t in Indianapolis for the Indy GP, you certainly missed one of the better side events of the weekend: The Lucas Oil Indy Mile AMA Flat Track Grand National. It’s hard to make riding on packed dirt at breakneak speeds with no brakes more exciting, but throw in former flat track Champion Nicky Hayden, the entire Ducati Corse MotoGP team, and a contract announcement and you have the makings for a very special event.

With Ducati Motor Holdings CEO Gabriele del Torchio on-stage to announce Hayden’s new two-year contract, motorcycle racing fans got to see their homeboy do good. Helping celebrate the event, Hayden took to the track with his steel boot, and held nothing back for his loyal followers.

On Tuesday night we were delighted to see that American print magazine Cycle World had gotten a chance to sit down with Ducati Motor Holdings CEO Gabriele del Torchio, and talk about the future of Ducati, the upcoming power-cruiser, and of course Valentino Rossi. To our surprise, del Torchio seemingly spilled the beans about Rossi moving over to Ducati, and so we, like many other sites, jumped on the news and published it.

This article of course has surprised the folks in Bologna, who have released a statement saying that the Italian brand has not signed Rossi, and that Cycle World‘s article “misreported” the facts. This is of course Ducati saying politely that Cycle World made the quotes up, which regardless if it’s true or not, is a sizeable issue for motorcycle publications and their readers.

UPDATE: Ducati has denied del Torchio’s statements in Cycle World’s article.

It’s not like we didn’t already know that Rossi had signed with Ducati, but Ducati Motor Holdings CEO Gabriele del Torchio let it slip during an interview with Cycle World magazine that both Nicky Hayden and Valentino Rossi would be riding with Ducati for 2011. This makes the first person at Ducati to go on the record about next year’s MotoGP rider line-up at the Italian company, which should send Ducatisti into a fervor, and drool marinara sauce.

Del Torchio’s exact words to Cycle World were: “Nicky is a wonderful person and a great rider. This year, he greatly contributed to improving our Desmosedici racer. Next year, he and Valentino will hone the bike to its ultimate winning potential.” Del Torchio goes on to tell Cycle World about the upcoming “Vyper/Mega Monster” bike that will debut at Milan, if you like your desmo’s go on over to Cycleworld.com and read the full article.